Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine.

Now it is time to pick on the third most used search property - MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com. MSN’s ranking algorithm has its own nuances which will be noted in this article but in many cases the rules of optimization may be the same as Yahoo’s in which case I will occasionally duplicate information from my “How to Optimize for Yahoo” article or source it for more information.

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