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Are you making this common marketing mistake?
Many outstanding small businesses struggle needlessly. Right now,
they are looking to 2012 with apprehension, rather than justified
optimism.
Date: 2011-12-13
Increase The Value Of Your Blog By Caring About Comments
Today, I'd like to make a comment about comments. Blog comments, to be exact.
Date: 2011-11-29
Social Networking - Avoiding Bloopers
Networking online through social media sites is a great way to reach a worldwide audience. The only problem is, once you put something out onto the web it's gone, but not forgotten as it will be there forever.
Date: 2011-11-14
Are Local Websites Like the Internet's Old Gray Mare?
You know that I talk a lot about local marketing. But more and more
what I am noticing is that huge changes occur for local websites so
quickly in this industry that itself is not very old.
Date: 2011-10-31
A Quick and Easy Way to Get Attention for Your Business
One of the best and most affordable ways to draw attention to your business is to add a press release strategy to your marketing approach
Date: 2011-10-17
How to Organize Your Website Content to Grow Your Business
Entrepreneurs and small business owners often struggle with how to organize the content on their Website. Either that, or they don't really put much thought into at all.
Date: 2011-10-07
7 Reasons Why Your Business Is Stuck
Ever feel like you're in a rut. Or worse, that you keep pushing that boulder up the hill, all Sisyphus like, only to watch it roll back down, feeling that you are destined to repeat this throughout eternity.
Date: 2011-09-30
Free Ebook: How to Use Facebook for Business
Facebook is the most popular social network, and with over 750 million users, it can serve as an important marketing tool for any business. Learn how to start using Facebook to achieve your 2011 business goals!
Date: 2011-09-28
Every Business Must Manage Only These Three Things
While one business may be organized in departments, job titles and roles and another basically made up of a long person doing it all, every business that grows and thrives internally and externally figures out how to manage three things at all times: purpose, projects and process.
Date: 2011-09-19
How To Reward Customers Unfairly (And Get Away with It)
It is natural to worry about being fair. When you have current customers and are trying to create promotions to lure in new customers, the last thing you want is for those people or organizations that you already work with or other groups of potential new customers to feel unappreciated or marginalized.
Date: 2011-09-06
7 Ways to Revamp Your Online Registration Form
A bad online registration form online has sadly become as American as apple pie. The vast majority of them collect useless information, present an annoying barrier to engagement and generally are reviled by anyone who is unlikely enough to have to fill one out online.
Date: 2011-08-22
3 Ways To Fight The Small Business Inferiority Complex
Let's not pretend you don't know what this post is going to be about. Anyone who has worked in or run a small business has felt the ugly sting of an inferiority complex to their larger rivals at some point.
Date: 2011-08-08
Common Blogging Mistakes
Blogging is great for positioning yourself as an expert, boosting your profile and, of course, search engine optimisation.
Date: 2011-07-25
The SEO Cupcake
When asked to talk about marketing these days I spend increasing amounts of time explaining the notion of being found. Like it or not, generating leads by putting lots of valuable content in the places where people look for just such a thing is central to marketing success these days.
Date: 2011-07-11
5 Strategies For Naming Your Business
Earlier this year, an issue of Fast Company magazine featured an interesting article by Chip and Dan Heath talking about the art of brand names. They focused on Lexicon, one marketing agency with a track record for creating iconic brand names like Blackberry and the Colgate Wisp.
Date: 2011-06-27
Moving from Push to Pull in Our Web Presence
I recently read two blog post commentaries on Nick Carr's The Shallows: What the Internet Is Doing to Our Brains. One by Andy McAfee, Tune Out, Turn Off: A Mantra Needed for Our Times?, and another by Doris Nhan, Live from #gc2011: Nicholas Carr on how the Internet is hurting innovation.
Date: 2011-06-13
7 Proven Marketing Strategies To Transform Your Business
As a small business owner, your hopes and dreams range from business goals to personal aspirations-like opening a news store, increasing your database or taking the family on vacation. Unfortunately, lost time, missed opportunities and unrealized revenue potential can make them feel out of reach.
Date: 2011-06-08
7 Characteristics of a Real Life Marketing Strategy
In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum.
Date: 2011-06-02
Google Asking Users to Confirm Your Business Listing
It has been reported that Google is asking businesses with unclaimed listing on Google Maps if they are still operating. However, they're not fussy about who confirms the information – it could even be just a Google Maps user.
Date: 2011-05-16
Breathe Life into Your Blog
So you fancy yourself as a bit of a blogger? You've set your blog site up, added in all the plug-ins you need and chosen a design that is perfect for you.
Date: 2011-05-02
Bing Launches Business Portal for SMB's
Bing has decided to give Google a run for its money in the local space with the introduction of the Bing Business Portal.
Date: 2011-04-18
Turn Your Facebook Profile Into a Fan Page
Facebook recently enabled what seems like an obvious tool that allows you to migrate your personal page to a Fan or Business Page. There was no announcement of this feature but it was covered by the always informative InsideFacebook.com
Date: 2011-04-04
13 Ways to Boost Web Conversion
Many companies believe that in order to generate more leads from their website, they must invest more in expensive SEO and PPC. This isn't true. There is a better (and less expensive) way to generate leads — by improving your conversion rate. A small increase in conversion can double (or even triple) your sales.
Date: 2011-04-01
What Everyone Needs To Know About Their Website Or Blog
What kind of first impression do you create, when people find you online?
I often follow links from Twitter and Facebook to small business websites and blogs.
Date: 2011-03-21
Grab Your Own Pot of Gold
Save Money with Email Marketing
VerticalResponse offers pay-as-you-go or a flat
monthly fee. No contracts.
Date: 2011-03-08
Eight Tips For Building An Internet Company Outside of San Francisco
The San Francisco Bay area is the clear leader in the internet startup world. Approximately 50% of the early stage fund raising in the United States is in California, with Silicon Valley and San Francisco dominating.
Date: 2011-03-07
Thirteen Tips for Developing Positive Relationships on Twitter
Over the past couple of months, I've been able to leverage Twitter to develop some pretty nice relationships in my local community and amongst my SEO peers.
Date: 2011-02-21
13 Ways to Boost Web Conversion
Improving conversion isn't hard. Infusionsoft has created a guide with 13 easy strategies (from high-level strategies to nitty-gritty details) that will boost your conversion rate. The best part is, you don't need to be an expert in online marketing to implement them.
Date: 2011-02-18
Quickly Increase Your Marketing Conversion Rate
Here's a very easy way to increase your Internet marketing conversion rates. It's based on the idea that success leaves clues, that we can increase our conversion rates by discovering what already works and learning from it.
Date: 2011-02-07
Learn the Science of Email Marketing - Free Webinar
Email marketing is the standard by which all other online marketing is measured. Everyone has an email address, and many of us read our emails all the time and everywhere via our mobile devices.
Date: 2011-02-04
What Do Your Visitors See When They Land On Your Site?
Really…What happens when someone lands on your Website?
Do they stick around, read and end up calling, emailing, signing up, subscribing or buying?.
Date: 2011-01-24
Your Business P.O. Box Can Hurt Your Local Search
Although the 2011 year has only just kicked off, Google is already making headlines. There are reports that Google holds bias in its Google Maps against business not showing a proper address in their listing and have even removed some businesses listings.
Date: 2011-01-10
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