How Startups Choose to Fail or Succeed
Jared Diamond’s new book, Collapse: How Societies Choose to Fail or Succeed, provides a simple framework of five forces that lead to collapse: environmental damage and population growth, climate change, hostile neighbors, weakened trade partners and failure to solve societal problems.
Date: 2007-12-31
Mail Easy with Mailstation 2
Enjoy the ease of the new and improved mailstation 2™ system. Now you have access to postage anytime, online or through the phone. With these two ways to connect, easily track and refill your postage anytime 24/7. It's great for mailing letters and if you are mailing packages we have made it even better by seamlessly integrating with USPS Shipping Assistant ® software.
Date: 2007-12-28
Best Way To Get Listed on Google
We are the worldwide leader in search engine submission and promotion, with thousands of clients in dozens of countries. We make money only if we keep you satisfied with our service. Indeed, over 30% of our new business comes from referrals. We will do everything in our power to keep your business.
Date: 2007-12-21
How to Create Buzz with Word of Mouth Marketing
"There is only one thing worse than being talked about, that is not being talked about" -Oscar Wilde. Yesterday I heard Andy Sernovitz speak about word of mouth marketing – one of the most imaginative ways to attract customers. Just like we want to be friends with and around people we like, we buy from companies we like.
Date: 2007-12-19
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Date: 2007-12-18
Surviving the Tough Times
Every business goes through tough times. Expecting to have season after season of continuous growth without any dips or downturns is pretty much unreasonable. And despite all your strong marketing pushes, there will always be times when business isn't as swift as you'd like it to be.
Date: 2007-12-17
Practical Advice on Paid Links
Here is a great post from SEO Blackhat titled Don't Buy Links - Buy the Whole Site. It offers some good and practical advice about paid links.
Date: 2007-12-12
Taming Telephony
Today, hosted private branch exchange (PBX), voice over Internet protocol (VOIP), and other IP telephony (IPT) solutions have eclipsed the legacy of voice exchange, and these technologies are gaining in acceptance and popularity in today's business marketplace.
Date: 2007-12-11
Conditions for Word of Mouth Viral Outbreaks
We all want to be part of the next viral world of mouth success story. We want our product to be at the epicenter of a "buzz" storm that spreads like wildfire across the internet.
Date: 2007-12-10
SES - Actionable Social Media
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner.
Date: 2007-12-06
Rackspace: Two hosting offers to start your New Year
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace.
Date: 2007-12-05
Using Behavioral Targeting with Affiliate Marketing
Behavioral Targeting (BT) provides a great opportunity for Affiliate Marketers and Networks to reach the right customers and increase the conversion.
Date: 2007-12-03
Create & Share AdWords Campaign Templates
Google AdWords have today released a new feature which allows My Client Centre account managers to create campaign templates and share them with managed accounts.
Date: 2007-11-29
Social Media Marketing - It’s Branding
Think of all the ways that companies use branding to build awareness of themselves or to promote their social awareness and customer service values. A few things come to mind such as greeters at the entrance of my favorite store, go-green awareness issues...
Date: 2007-11-26
Access Your PC Remotely With WebEx
PCNow is easy: you'll see your remote computer's desktop as if you were sitting in front of it. Run programs even if they're not installed on your local computer. Print, save, and share documents. Transfer files. Copy and paste between computers. Search your remote PC with Google, Yahoo, or Windows desktop search.
Date: 2007-11-21
Fuel Business Success Through Personal Strengths
It's been said that only the most egotistical of people could ever run for U.S. President. I believe that. But that doesn't necessarily mean it's a bad thing either.
Date: 2007-11-19
Cost Benefits for Small Businesses
Packet8 Virtual Office hosted iPBX business phone solution delivers superior voice service, powerful PBX calling features and unlimited scalability for a fraction of the cost of traditional telecom systems.
Date: 2007-11-14
Build your Business Website in Minutes
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Date: 2007-11-09
Rackspace: Two reasons you should host with us before 2008
We take on the day-to-day burdens that bog down your IT department, so it can get back to focusing on the important things. That means that you'll never have to implement, update, troubleshoot, patch, monitor, administer, backup data or worry again. That's what managed hosting means at Rackspace.
Date: 2007-11-07
Tips For Creating A Site Map For Visitors & Spiders
Not every site needs a site map, but they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages.
Date: 2007-11-05
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Date: 2007-11-01
New To PPC? Overcome These Challenges
As I'm working with PPC Super Affiliate Amit Mehta on our Super Affiliate Accelerator project, I've stumbled on a number of challenges that new PPC marketers are going to face, and have developed some workarounds for them.
Date: 2007-10-22
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Date: 2007-10-18
SMX: Care And Feeding Of Social Networkers
"Effectively Leveraging Social Networking" panelists at SMX Social Media in New York suggested an attentive approach to attracting visitors from those sites.
Date: 2007-10-17
4 Quick Ways To Improve Your HELP & FAQ Pages
Depending on the nature of your site, Help and FAQ's (Frequently Asked Questions) can span a few or many pages. Building up these sections of your site can greatly enhance your visitor's experience with your website.
Date: 2007-10-15
Niche Sites: The Understated Advantage
I've seen a few conversations recently where people have suggested building generic over niche sites, as a general way to develop a stronger presence online.
Date: 2007-10-08
Optimizing For MSN
Last week I discussed the best tactics for achieving rankings in Yahoo, the web's number 2 most popular search engine. Now it is time to pick on the third most used search property - MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at www.live.com.
Date: 2007-10-01
No more trips to the post office
Our all-in-one mailstation™ digital postage meter with its built-in scale lets you weigh and calculate postage at the touch of a button. You get exact postage every time - no guesswork. You can even print promotional messages on your envelopes!
Date: 2007-09-25
Rackspace: Supporting more than just your configuration
Starting with Fanatical Support™, Rackspace is about one thing and one thing only—supporting you. It goes way beyond just your box or configuration. What's outside the box, our people, technical expertise, Zero-Downtime Network™, data centers and guarantees all exist to make your IT life easier. It's what makes us the hosting experts and everyone else just hosting providers.
Date: 2007-09-19
Can A Marketing Message Be Social?
I got into a very engaging conversation yesterday with a web developer at work on the topic of social aspects of the web. So, what does social really mean?
Date: 2007-09-17
Using Premium Domain Names to Grow Your Online Business
I bought Hotel-Rates.com…I was surprised that such a keyword-rich and brandable domain name was available at such an affordable price…
Date: 2007-09-13
Why Is Internet Marketing So Difficult To Master?
Posing a Monday Question, Sandy asks: "Like you, I'm a writer by training and since become a SAHM (stay at home mum), I've mastered the basics of blogging and writing articles and am starting to get into simple product creation.
Date: 2007-09-10
Online Success Begins With Great Content
In case you haven't been paying attention over the years, content is king. If you're just joining us, that means that no amount of technical tweaking or search engine gaming can replace quality content, whether "content" for you means writing, audio, or video.
Date: 2007-08-24
Virtual Office Cuts Phone Bills by 50%
More and more small and mid-sized companies (SMBs) are turning to VoIP (Voice over Internet Protocol) phone service to save money and obtain calling features traditionally associated with costly, premise based PBX systems. Packet8 Virtual Office hosted PBX VoIP phone service eliminates the expense and headache of owning and maintaining on-premise telephone equipment.
Date: 2007-08-23
The Context Of Money
Contextual advertising can be a nice little revenue stream for the site publisher who puts in the work, and we have some advice from the SES San Jose session presenters on the topic.
Date: 2007-08-21
What You Shouldn't Do With Your Business Blog
This morning, and I mean really early morning, I went about my weekly perusal of about 50 or so SEO and SEM blogs. For the most part this is a very informative and satisfying experience.
Date: 2007-08-13
Targeted Website Names Are Key to Driving Revenue
"The smartest investment we have made is purchasing www.Hugz.com from BuyDomains. And we hear it all the time from our customers from around the world."
Date: 2007-08-09
Meet Online With WebEx
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Date: 2007-08-07
Ways To Improve Your Blog
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort of consistent interval, but the biggest problem with keeping a blog up to date is revising all those elements you once thought you would use, but now realize are not useful at all.
Date: 2007-08-06
A Hosting Environment for the Environment
There's a problem with our planet's environment. We realize that we contribute to the problem with our datacenter emissions. While Rackspace doesn't claim to have the answer, we are committed to doing our small part toward the larger picture. It's going to take industry leaders like Rackspace to step up and admit there are much more environmentally friendly ways of doing things.
Date: 2007-07-25
Stealing The Competition's Customers Through Google Maps
Is it possible to steal customers looking for your competition in Google Maps? It not only appears as if you can, but it might be trivially easy and somewhat troubling that it's possible.
Date: 2007-07-23
Startup Marketing: Big Bang Or Darwinian Evolution
Broadly speaking, I think there are two types of marketing approaches. The first is what I'll call "Big Bang". This was very popular in the 1990s, particularly for venture-funded startups.
Date: 2007-07-16
More Money Publishing Less Pages & Showing Fewer Ads
If you are an individual or a small company, serving some markets directly with a product may not be as scalable as selling ads. The best type of ads to sell are overpriced CPM brand ads, but if you are in a high value niche you can also do well with affiliate offers and AdSense ads.
Date: 2007-07-09
Tracking The Growth Of Competition
Question: How do I track the progress of competing sites over time? How do I know what keywords my competitors are ranking for, and which ones they are improving on?
Date: 2007-06-26
Interview On Blogging For Business
I was recently interviewed by a journalist writing on deadline for MyMidwest Magazine, the inflight publication of Midwest Airlines. Unfortunately, with my losing a week to strep throat, I sent in my answers just a few hours after she'd filed the story.
Date: 2007-06-11
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Date: 2007-06-06
Marketing: Bending Spoons & Magic
Most people have seen magicians bend spoons over their fingers, as if by a miraculous overturn of the laws of physics. Of course, a closer examination of the spoon shows a tiny cutting on the back of the handle.
Date: 2007-06-04
Top 15 Social Media Marketing Resources
At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.
Date: 2007-05-29
Monitoring Your Server's Availability and Your Visitors' Website Experience
We've bundled together Rackspace Platinum Monitoring and Urchin Web Analytics Software so you can now have two easy and thorough ways to watch over the performance of your Rackspace web environment. And they're from two completely different perspectives — monitoring your server's availability and reporting on your visitors' website experience.
Date: 2007-05-18
What Exactly Does Website Optimization Mean?
What does word "Optimization" or "Website Optimization" mean to you? I asked this question a while ago on the yahoo web analytics group. I asked this question a while ago on the yahoo web analytics group.
Date: 2007-05-14
The Buying & Selling Links Debate
At Search Marketing Gurus blog, Li Evans has a great collection of opinions on paid links from both the search marketer and publisher's perspective. She asked several people that work in the search marketing industry these questions...
Date: 2007-05-08
Forget Vista, Speed Up Your XP System
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Date: 2007-05-07
Trends That Signal The Future Of Online Retail
In the industry I work in, it's easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.
Date: 2007-04-30
Need Products to Sell on eBay?
Doba also offers the lowest wholesale price guarantee so that you can rest assured that you are getting the best price on every item we carry. What's more, we are putting our money where our mouth is.
Date: 2007-04-27
Linking Strategies and Link Baiting
If you click the link under the headline of this post, you'll land on Day 3 of Search Engine Strategies December 6, 2006 held in Chicago. That day included both sessions "Linking Strategies" and "Link Baiting and Viral Marketing Success", just as this current conference in April in New York.
Date: 2007-04-16
Promote Your Site With Wikipedia
If you check out the Google search results for most terms, you’ll find Wikipedia at or near the top of the list. The popular user-collaborated encyclopedia has more page views than Digg and MySpace, and could be largest untapped resource in online marketing to date.
Date: 2007-04-13
Try WebEx WebOffice - 100% Free Trial
WebOffice has the business tools you need to work together from anywhere, anytime - securely and easily.
Date: 2007-04-12
SOHO As An Online Business Model
Sometimes to understand the future we have to have some historical perspective. We often forgot that before the 19th century, and prior to the industrial revolution, nearly all offices were small offices and/or home offices, with very few exceptions.
Date: 2007-04-09
Marketing: Content, Context, Community
In a previous article I talked about the 3 C’s of Marketing as explained at John Jantsch’s Duct Tape Marketing. However, in a recent business meeting, an associate explained their 3 C’s as the following (which was remarkably similar): Content, Context, and Community.
Date: 2007-04-02
Selling That Thing That You Sell
The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada.
Date: 2007-03-16
Rackspace Managed Hosting - March Reduced Price
Starting with Fanatical Support™, Rackspace is about one thing and one thing only—supporting you. It goes way beyond just your box or configuration. What's outside the box, our people, technical expertise, Zero-Downtime Network™, data centers and guarantees all exist to make your IT life easier. It's what makes us the hosting experts and everyone else just hosting providers.
Date: 2007-03-15
Easy Business Postage Solutions
Precise postage through the mailstation
digital postage meter can save you up to
20% a year in postage costs.
Date: 2007-03-08
Improving The Odds Of Your Success In ECommerce
Technological advances have allowed a series of potential revenue streams in the world of ecommerce. Certainly the technological revolution has allowed brick and mortar commerce to open its doors to international clients.
Date: 2007-03-06
Meet Online With WebEx
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Date: 2007-03-05
What To Look For In An SEO
It's been about two years now that I have wanted to write this article. Why haven't I until now? Conflict of interest. Until recently I'd have been motivated by that necessary evil … getting business.
Date: 2007-03-01
Business Revenue and Your Web Domain
A premium domain is relevant, easy-to-remember and drives customers to your business.
Date: 2007-02-26
Relationship Vs. Traditional Marketing
The difference between relationship and traditional marketing may appear to be trivial. However, at its core lie major theoretical differences that have compounding effects when practiced in the real world.
Date: 2007-02-19
PayPal/QuickBooks Account Balancing Made Simple
KwikPal™ is a web-enabled subscription e-service designed specifically for online use. There is no software to download, update or maintain. There are no contractual obligations or minimal use time requirements for the subscription service.
Date: 2007-02-16
Traffic Building: Build, Talk, Welcome
Kevin Costner heard the now famous words, "If you build it, they will come," in the movie Field of Dreams. He had the notion that he should build a baseball diamond in a cornfield.
Date: 2007-02-12
Meet Online With WebEx
WebEx
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Date: 2007-02-06
Have A Clear Click Path
When people visit a website, they have their own goals for that. To reach the goal, they need to click on URLs to get to other pages and read text only to click further. What can you do to ensure that your site visitors can find what they are looking for?
Date: 2007-02-05
Does Your Site Deserve Traffic?
Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites? And have you seen some of the sites they feel should be honored with the precious time, clicks, and purchases from visitors?
Date: 2007-01-29
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Date: 2007-01-24
Do You Have Ads On Your Business Cards?
Where ads look like content, or people are willing to pay for ads as content you can make a lot of money, but if your website is about marketing, and you heavily place ads on it there is no way to know how much that is going to cost you.
Date: 2007-01-22
Turning Problems Into Business Opportunities
Turn a Problem into a Business Opportunity by creative thinking. People pay money to create a problem and then somebody else turns that problem into a business opportunity. How do we do this?
Date: 2007-01-16
Create your own WebOffice in just 60 seconds
Try WebEx WebOffice FREE for 30-days and we'll give you an extra 1GB of storage at no charge - for as long as you're a subscriber*.
Date: 2007-01-15
Landing Pages And The Customer's State Of Knowledge
I wrote before about creating landing pages completely focused on the use of words that your customers use.
Date: 2007-01-08
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