[2007-01-31] Have a Clear Click Path When people visit a website, they have their own goals for that. To reach the goal, they need to click on URLs to get to other pages and read text only to click further.
[2007-01-25] Does Your Site Deserve Targeted Traffic? Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites?
[2007-01-22] Do You Have Ads on Your Business Cards? Where ads look like content, or people are willing to pay for ads as content you can make a lot of money, but if your website is about marketing, and you heavily place ads on it there is no way to know how much that is going to cost you.
[2007-01-15] Turning Problems into Business Opportunities Turn a Problem into a Business Opportunity by creative thinking.
[2007-01-08] Landing Pages and the Customer's State of Knowledge I wrote before about creating landing pages completely focused on the use of words that your customers use.
