[2004-02-27] Equipping Your Home Office - Part 1
Choosing Home Office Furniture
Having an adequately equipped home office is essential to being productive. It is not necessary that everything be brand new, nor is it necessary that you spend a lot of money. What is important is that you select your items carefully and that they are functional and safe for use in a home office environment.
[2004-02-27] Equipping Your Home Office - Part 2
Choosing Home Office Equipment
In Part 1 of this article we discussed how to select office furnishings and why making the right choices were crucial to your comfort and ability to remain organized. In Part 2 we will take a look at your basic home office equipment needs.
[2004-02-27] 15 Rules for Success In Your Home-Based Business
Someone sent me an email the other day. Supposedly General Colin Powell's Rules for Success. Now, I don't know whether they really are or not, but as I read them, I thought they really should be called "15 Rules For Success In Your Home Business". So, here they are:
[2004-02-26] Realtors - How to Use This Powerful New Tool To Flood Your Site With Traffic
Face it, it's getting harder and harder to stand out as a realtor on the Internet. As a legitimate business professional, it must be frustrating to realize that much of your advertising just isn't getting through to your best prospects. These days your prospect is well equipped to block, filter, and kill most of your advertising - even if they legitamately asked for it. Tough anti-spam filters block your emails - even though your prospect requested it. Pop-up blockers may prevent your prospect from seeing information that they need and would find useful. Simply, your prospect's marketing radar is more sophisticated and getting your message under it is quickly becoming harder than infiltrating U.S. airspace.
[2004-02-26] 13 Free or Cheap Effective Advertising Methods
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited in the amount of money they have for advertising. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out the following ways to advertise for little or no cost.
[2004-02-26] Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury - useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of making a video can at times, appear complex and intimidating, with an array of technical terms and processes.
[2004-02-26] Link Popularity is Vital to SEM
Do you know that link popularity of your website is a vital component of your search engine marketing campaign?
[2004-02-26] Mistakes of Search Engine Marketing
Is SEO No Longer Effective?
Search engine optimization has become more challenging over the years and there are many critics out there who have declared that it no longer works. There are thousands of small sites populating those top search indexes! So, don't buy into the idea that SEO is no longer effective; if you do your site will never realize the potential of being highly indexed by any search engine.
[2004-02-26] Are You Ready to Start a Business?
Thinking about starting a business? Ask these questions before you take the plunge.
(1) Do you offer a clear, unambiguous benefit that your target market can't live without?. Ideally you can learn whether demand exists for your service. Otherwise, don't dive in. Dip a toe into the water to see if it's warm.
[2004-02-26] Make Your Content Easy to Read
One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.
[2004-02-26] Improve Your Email’s Deliverability
"Improve Your Email's Deliverability" 25 Rules. By Karen Fegarty MailWorkZ With SPAM accounting for over 50% of the email that is delivered to our inboxes many corporations and ISPs have implemented solutions to deal with this growing problem. SPAM filters, IP blocking, domain blocking, and legislation are in place, but often messages that are, in fact, wanted by the recipients, are filtered and not delivered. What do legitimate marketers need to do to ensure that their clients receive their messages? We have collected a number of rules that, if you employ, can greatly increase the number of emails that are delivered and opened by your customers or prospective customers.
[2004-02-26] Increasing Revenue with Your Website: The Featured Link Revolution
Since the birth and popularity increase of the Internet, advertising has become a booming industry. Throughout the past few years, more and more types of advertisements have begun in an attempt to make online advertising more effective: cost effective for advertisers and sufficient revenue sources for publishers. Banner ads, newsletter ads, pop-ups, pop-unders, and many other forms of advertising have been tried. Making Flash banners hasn't improved the click through percentages either. What is going to be more effective? Featured Links are going to become the new frontrunner in the online advertising industry.
[2004-02-26] 7 Basics to Look for in a Work at Home Business
We live in the age of the internet. No where has the internet made a bigger impact than in the area of the "work at home entrepreneur". You want to start your own home based business. But, there are so many different ones. Some are legitimate, some aren't. Since the purpose of your starting a business is to make money and free up some free time eventually, you certainly don't want to waste your time and money on a scam. So, therein lays the problem. What do you look for when starting your own work at home business? The following is a list of just a few things to look for in a home based business opportunity.
[2004-02-26] Do You Fail To Sell Online Because You Ignore This Important Fact?
Do you struggle to sell enough to warrant the time and resources required to sell your goods through your website? Are you spending more money on your website than you earn from it? Is your website simply a contact point with a shopping cart that no-one buys anything from?
[2004-02-26] Searching for a Home Based Business
"Work hard and you will reap great rewards and benefits" How many times have we heard those words? Although this is not a false statement. The definition of "work hard" varies from person to person. We have all been taught that working hard would provide us with financial and emotional security. But what happens when that security disappears?
[2004-02-26] Why Purchase Search Engine Optimisation
Well that's easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately.
[2004-02-26] Organic Search Engine Optimization
Organic Search Engine Optimization (SEO) is simply a marketing term for the natural development of a website.
[2004-02-26] Search Engine Toolbar Guide
Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any other engine and enter keywords relating to what you want to find and viola!
[2004-02-26] Realizing the Potential of Your Writing Output
Achieving publication for your extra income ideas is removed from the improbable dream category and becomes instead a calculated certainty when you follow the strategies contained in my ‘Writing for Profit' tutorial.
[2004-02-25] 7 Strategies for Finding Best-Seller Ebook Ideas
One of the biggest difficulties facing people who are getting into the ebook business for the first time is finding the right subject ideas for their ebooks.
[2004-02-25] Keep 'em Focused with Mini-Sites
This is a copy of an email I recently sent to a customer of mine. The customer's website had been online for two weeks and he was concerned that he still hadn't made any sales...
[2004-02-25] Three Things You MUST Know if You're Selling Products or Services Online in 2004!
2003 was a big year for me, and for everyone on my team at The Internet Marketing Center. We finished with a "bang" by launching the new Version 2004 of our flagship course, The Insider Secrets to Marketing Your Business on the Internet... and as the new year begins, we're working like crazy, developing and testing some really exciting new strategies and software to help you explode your profits in 2004!
[2004-02-25] How to Completely *Fail* as an Online Marketer!
If you're looking to FAIL online then really...that's no problem!
[2004-02-25] Focus Groups. They REALLY Want YOUR Opinion!
The vast majority of us have an opinion. In fact, most folks probably think we have too MANY opinions.
[2004-02-25] Write an Ezine? But I Don't Know How!
If you've been promoting your business on the internet you've probably heard how important it is to have a list. And that it's also important to publish an ezine.
[2004-02-25] My $44,590 Internet Marketing Lesson
"Just when I thought I was becoming a smart cybermarketer, along comes a humbling lesson I'll never forget..."
[2004-02-25] Give The Wrong Words An Inch And They May Take A Mile!
What do you do when circumstances seem out of control? What's the first thing you look for? Or Whom? What immediately runs through your mind? Do you yell? Do you curse? Do you go bow up your back like a porcupine getting ready for all out war?
[2004-02-25] 16 Essential Tips that Lead to Powerful Innovation Sessions
Ideation is the complete process - decide where ideas are needed, generate ideas, evaluate ideas, plan and carry out next steps. This is much more powerful and practical than traditional brainstorming - where anything goes and very often nothing happens as a result.
[2004-02-25] Real Estate Agents - 7 Deadly Internet Sins to Give Up For Lent
It's Ash Wednesday and as I sit here hung-over on Paszki's I decided to give a few of my recommendations on what to give up for Lent. Even if your not Catholic, I believe that you would agree that there are some deadly internet marketing sins that we could all do without. So, if you are a real estate professional, take out your highlighter and vow to be on good behavior:
[2004-02-25] 300% More Sales With A Simple Zero-Cost Script!
Which word in the whole world sounds the most important to you? Undoubtedly, Its your name!
[2004-02-25] Top 10 E-Commerce Mistakes
The dot-com shakeup has made us realize that selling on the Internet is not as easy as it was portrayed to be. In fact, making money online maybe harder than earning from business offline.
[2004-02-25] Understanding Web Metrics to Improve Site Performance
Many home-based online entrepreneurs keep their eyes on the ball, but fail to stop to check the score. In the rush to be online, these entrepreneurs focus too much on where they are going - e.g. increasing their traffic and sales, marketing their sites, improving their content, attracting a community of loyal visitors, and other goals. While important for the success of an online business, they often overlook checking where their businesses are. Many Web publishers fail to understand how users come to the site and what those users do once they get there. Not knowing where exactly a business stands is risky, particularly on the Internet where things change so rapidly.
[2004-02-25] Are You Paying Attention to your Most Profitable Customers?
Most of the small and home-based entrepreneurs we've interviewed attributed their online success to one thing: the quality of their customer service. They do not have deep pockets to advertise in national TV, or the resources to create a massive publicity campaign. Some don't even advertise at all. Yet their online businesses have been successful, and it is due to one major factor: satisfied repeat customers.
[2004-02-25] Contextual Ads, Do They Work?
I just read something about how the next big web thing doesn't live up to it's expectations. This next big web thing turns out to be contextual ads. After reading about this, it got me to think... What would I do?? If I was looking for a particular rock for my rock collection, what would I do? How would I go about searching for such an item? And with in my search, would I ever click on a link from a contextual ad? I thought these questions and finding the answer to them would help me make a clearer decision as to "the next big web thing" and if it really is a flop.
[2004-02-25] Simple Starter Steps to Generate Sales
Do you have a web site or store front that remains stagnant? No matter what you do, it just doesn't matter, you just can't seem to build traffic, increase or generate sales. You've created new graphics changed your text to be more appealing to readers and still no one is signing up and your click through rate remains stagnant. You own a small shoe store and regardless of your efforts, sales just remain the same. Well my friend, if the above real life scenarios pertain to you, then it is time to do a little bit or maybe a lot of research. You could have the greatest product, a product that could be very useful to consumers and your product ships with an affordable price tag. You could have the next break through idea but if you are not marketing your product or idea properly, there will not be one red cent earned for your efforts.
[2004-02-25] Google Adwords – Online Riches Without Owning a Website or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
[2004-02-25] Thinking of Starting Your Own Business: Operate It From Home
I have been receiving tons of responses about how to start a home based business. Here's a little story about how I created my company which is operated out of my home. Never ever believe in these sites such as http://money.vkx.biz. Many of these sites are scams. What you can do is create any regular company and operate it from home. To get started, ask yourself these questions: what are you interested? Are you passionate about that interest? What are your core competencies? In other words, what do you do well that you could share and profit from?
[2004-02-24] 3 Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
[2004-02-24] Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)
[2004-02-24] Why Some Ads Fail Miserably While Others Succeed Wonderfully
The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help."
[2004-02-23] Poverty to Riches: Myth or Reality?
You CAN start with empty pockets and piles of bills and build a steady income, even wealth, via the internet. It's a long, hard road though, so it's best to prepare and take along a good map.
[2004-02-23] Growing Your Business In CyberSpace
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004
[2004-02-23] Identifying Work at Home Success Characteristics
Do people that are successful in home based businesses share some common characteristics and, if so, what are the primary ones?
[2004-02-20] How to Get People to Read Your Ads Like CRAZY!
Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
[2004-02-20] Ten Tips for Choosing a Good Domain Name
What makes a good domain name? Well, it's a subjective issue, of course, but here are ten tips to point you in the right direction.
[2004-02-20] Internet Marketing Made Simple
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the "big dogs" of the internet and dip your cup into the profits as well?
[2004-02-20] New PayPal Checkout Process Makes Online Shopping Easier
Using PayPal as a gateway for accepting online payments has just become much more attractive. PayPal, owned by eBay, has always been considered one of the best, most secure choices of payment for auctions, whether by check or credit card. But one of the biggest drawbacks to it has been the restriction that the buyer also had to have a PayPal account in order make that payment.
[2004-02-20] Techniques for Finding Telecommuting Employment
It seems everyone wants to do it: Work from home, that is. Whether it's being able to work in their pajamas, or getting to spend some extra time with their children, something is prompting people to consider giving up their day job to look for this "alternative" form of employment. The only problem seems to be actually finding a work-from-home job! Where are these companies that have openings for telecommuters? In the paragraphs that follow, you will learn how to research and find home-based employment.
[2004-02-20] Are Accounting Standards Necessary For Internet Marketing
It is believed by many a professionals in Financial and Management Accounting that websites and online marketing standards are among the most complex and uncertain areas when applying accounting standards.
[2004-02-20] How to Market Your Web Site Like Nobody's Business
How to Market Your Web Site Like Nobody's Business Fresh Web Content Yields Better Search Engine Results
[2004-02-19] Permission Email Marketing: Single vs. Double Opt-In
The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term success of your business.
[2004-02-18] How To Market Online Using An Email Party
We've all heard of online parties where we join people in a chat room but have you ever thought of having an email party?
[2004-02-18] Shocking Facts - What Debt Settlement Companies Don't Tell You
If you're thinking about using a debt consolidation or debt settlement service to help you get out of debt faster and save money on your monthly payments, make sure you do your homework before choosing a company. There are definitely shams and scams out there.
[2004-02-18] 5 Immediate Changes That Boost Sales Site Profits
At times, it's important to give our sales pages a review to make sure they contain the most important elements that will lead to the highest amount of sales possible.
[2004-02-18] My Cat Knows More About Marketing Than You Do
Now, now, I'm not trying to be insulting. My cat probably knows more about marketing than I do, too.In fact, it's obvious she is the master. I mean, what other creature would I allow to run between my legs, nearly tripping me, as I fumble my way toward the bathroom in the morning while trying to wake up from my still half asleep state?
[2004-02-18] Travels Of Wanda The Wandering Affiliate
Wanda was a simple girl, with a simple plan --- or so she thought.
[2004-02-18] Opportunity Will Knock, If It Can Find the Door
Is your home office a spare room full of whatever doesn't fit anywhere else? Does your daily commute end with winding your way through a corporate maze to your own crowded cubicle? Do you sit down at your desk and push piles of papers aside to create a little workspace?
[2004-02-18] Don't Work With Jerks: How to Recognize a Difficult Client Early and Make Your Business Stress-Fre/e
Five minutes into the call I knew this client was going to make my life miserable. The problem was, I already said "Yes."
[2004-02-17] A Typical Frustration in a Home-based Business
The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork.
[2004-02-17] How To Double Your Online Income In 72 Hours At No Cost
Would you like to know how to double your online income in just 72 hours at no additional cost? If you wouldn't, I can't understand why... especially since it's so easy.
[2004-02-16] Website Development: Become Your Own Expert
Starting and maintaining a business is challenging enough without the additional financial burden of hiring a web site expert to put your vision on paper. If you are starting your business on a "shoe string budget," hiring someone to take your written materials to type in a basic format, add a few pictures and edit what you tell them periodically may not be sound money management.
[2004-02-16] Find Your Niche And Dominate It!
Do you know how many people jump on the "Internet marketing bandwagon" each year? I don't know the exact number either but it must be thousands. The competition is getting bigger and bigger. But WHY? Because everyone heard there's money to be made in Internet marketing. "Gurus" with large lists who send an email to their subscribers making them another 70,000 bucks.
[2004-02-13] Top 10 Ideas for Your Tax Refund
Even if your tax refund isn't as large as you'd like, think of it as a lump sum. It can do so many wonderful things for you! Why not use it to make your life just a little bit easier?
[2004-02-13] Ask a Disaster Recovery Specialist
What would happen to your data if: a. you backed your SUV over your laptop? b. your laptop spent two days in a sunken cruise ship submerged at the bottom of the Amazon River? c. firefighters rescued your computer's scarred carcass from a flaming warehouse?
[2004-02-13] The Perils of Using Jargon
Recently I spoke with loans officers at several of my local banks in order to find out the costs associated with a housing loan. One of the things that struck me in all of these conversations was the astonishing (to me) level of jargon used by the bank staff when explaining their products to customers.
[2004-02-13] How To Avoid Work-at-Home Scams and What To Do When You're A Victim
As more and more people opt-out of conventional jobs and instead choose to work from their homes, the number of work-at-home scams has also increased. Each year thousands of people find out the hard way that opportunities which are too good to be true usually are but not before they invest and waste millions of dollars a year.
[2004-02-12] How Much is Your Sales Approach Costing You?
Succeeding with any online business can be as easy or difficult as you make it.
[2004-02-12] What's Love Got To Do With It?
Ask successful online business owners, and they'll quickly tell you there are certain things that are imperative in order to reach your business goals. Some of the common responses to the question "How do you thrive online?" are: dedication, organization, perseverance, and street smarts. But what's love got to do with it?
[2004-02-11] Stop Sabotaging Your Sales
Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?
[2004-02-10] Free Autoresponders
"Free Autoresponders!" It sounds to good to be true. But is this the right option for You and Your Home Business?
[2004-02-10] Finding The Right Answer For Your Debt Problems
As credit card bills begin to stuff our mailboxes, many consumers are faced with the hard reality that they went overboard with their holiday shopping. And for those who don't pay the balance due in full, you'll also wind up paying interest charges. For some people this can be the beginning of the end as they can't see a way to manage the burden of their credit card and other debts.
[2004-02-10] How to Jump on the Blogging Bandwagon
Blogs, Blogs; they're everywhere. Unless you've been living under a rock, I'm sure you've read about the uses for a Blog. With the increasing use of filters by email recipients and ISP's, many newsletter publ- lishers are turning to Blogs as a replacement or in some cases as an add-on to ezine publishing.
[2004-02-10] Your Home Business...Choose it Carefully and Then Really Work it
I've had many active and enthusiastic business team members that were their own worst enemies because they exhibited the classic "flea on a griddle" behavior pattern and jumped around chasing one business opportunity today, and then another one tomorrow without ever putting in enough sustained and focused effort to reasonably give themselves a chance to succeed at any of them.
[2004-02-09] Chasing New Business?
As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones?
[2004-02-09] How To Grow Your Network Marketing Garden
The story of the sower of seed in the Bible is an example of how someone can grow a network marketing business. In this story, a sower goes out and cast seed everywhere. Some falls on a path where birds pick it up and eat it, some falls on rocky ground where it can't take root, some falls among thorns where it is choked out, and some falls on fertile soil and takes root and grows up into a great crop.
[2004-02-09] Keep Your Software Simple
I like my software simple. If it's too complex or difficult to figure out, I don't use it.
[2004-02-09] There's Five Points To A Star!
The star. A symbol of ultimate success, what everyone wants to attain. Remember when you were in grade school and you completed your task successfully? With what did your teacher reward you? A star. In the business of e-commerce stardom isn't as easy to achieve as it was back then.
[2004-02-09] Turn An Arts And Crafts Hobby Into A Business!
Are you searching for a quick way to make an extra income?
[2004-02-06] Five Smart, Effective Ways to Boost Website Profits
You've probably heard the saying, "work smarter, not harder!" -- well, there's truth in that saying and you can use it to increase the profits from your website:
[2004-02-06] How To Handle Leads Safely
One of the many questions readers have submitted is:
Q: "I have one list that is comprised of people from a lead company. In view of the spam laws, can I market to these people or not?"
[2004-02-05] Can Visitors Figure our What your Product is?
In the past few weeks, I've become increasingly aware of a major problem among websites: It's very difficult to figure out what the site is actually selling.
[2004-02-05] Anticipate How Visitors Search and Evaluate
If you want a truly successful site, it's imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think.
[2004-02-05] 26 tips to Prevent "Stuckitis" on Your Site
"Stuckitis," for those unfamiliar with the term, refers to the condition of being "stuck." That's the condition that results when visitors encounter difficulties on your site or lack enough information to move ahead with their purchase.
[2004-02-05] What's Your Most-Desired Action?
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
[2004-02-03] How To Turn Your Bookkeeping Nightmare Into A Money-Maker
For most self-employed people, bookkeeping is about as much fun as a root canal. But like it or not, it must be done, otherwise you'll end up overpaying your taxes big time.
[2004-02-03] How To Drive The IRS Crazy
Looking for an easy way to increase your business deductions? Look no further than your driveway.
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