[2003-08-30] Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
[2003-08-29] What's Your Excuse?
Some of you are going to get angry when you read this.
On an almost weekly basis I get an email from someone who "really" needs the income generated from an online business, but they just can't afford to get started.
[2003-08-29] Build Your Writing Inventory
Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell.
Artists and photographers happily build up their inventory of works. Artists paint and draw, creating works which may sell next month, next year, or in 20 years. Photographers, even when they're working on commission, shoot images for stock.
[2003-08-29] 'Did you turn it on?' The mystery of the missing subscribers
Once upon a time, I bought a toaster oven at a large discount store. When I tried to bake a potato, I turned the temperature dial to 350 F. Nothing happened.
[2003-08-29] How to Create a Custom 404 Error Page and Get Your Lost Visitors Back
One thing that's certain on the Web is nothing stays the same for very long. This is especially true when it comes to pages of your website. When you first create your site you may think you'll never need to alter the structure. But as your site grows, chances are there will come a day when you need to move or change the names of existing pages.
[2003-08-29] Understanding your Website's Performance
One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's ability to interpret that data.
[2003-08-29] A way to increase Your repeat Traffic
Avoid slow downloading pages.
Make your web site easy to navigate, with easy accessibility to each of your page and a great layout.
[2003-08-28] Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
[2003-08-28] Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.
[2003-08-28] Customer Loyalty vs. Satisfaction: Is There a Difference?
I spent time recently with one of my clients who had just recently spent considerable time and resources to survey the satisfaction levels of his respective customers and employees. The results were in and overall they were very positive for both internal (employee) and external customer groups.
[2003-08-28] How To Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an economic slowdown. Here are 3 things you can do immediately to overcome the impact of a slowing economy.
[2003-08-28] Search Engine Optimisation (SEO) and Search Engine SPAM
With Search Engine Optimisation and Marketing set to be one of the hottest sectors in the Internet Marketing industry in the year 2004 it is wise to assess the playing field cautiously.
[2003-08-28] Using Venture Capital To Start Up Or Expand
The world of the venture capitalists is a multi-billion dollar world. At any point in time there are billions of dollars of venture capital available. For the start up, operational, or expansion needs of all kinds and sizes of businesses. And if you have a viable business or idea you can get the venture capital that you seek.
[2003-08-28] Offer More Payment Options than your Competition
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.
[2003-08-28] GOOGLE Secret Revealed
Sherlock holmes said "You see but you don't observe". This article is based on observation and deduction, no one from the google had said the secret to me. And I understand some of you user are going to say that it isn't so, but what's the game, try it and I guarantee you will get top page ranking at google.
[2003-08-28] How To Tweak Your Website For More Sales
There are two pillars to a successful online business. One of them is traffic and the other is sales copy - in other words, your website. That's what this article is about - getting more sales from your website.
[2003-08-28] The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet Part 1
Many marketers ignore the fact that visitors often cannot find their website if they aren't promoting it consistently EVERY SINGLE DAY. Yes, I know it sounds hard but that's the only way to go . Each day you don't promote your website, will be a lost day for your business with potential sales lost !
You Need a Daily Website Promotion Strategy !
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 2 of 3
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Day 4 (Thursday) : Submitting articles
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You should not ignore the fact that writing articles about topics of your expertise can give you great exposure, more credibility and exactly the targeted visitors you want to reach .
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 3 of 3
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Establishing Reciprocal Links
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Spend at least 15 minutes each day on reciprocal linking strategies.
[2003-08-28] Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
[2003-08-28] Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.
[2003-08-28] Employee as a Partner to Business Success
If a lady wants your attention and love, it is courtship;
If she does not like your presence, it is molestation.
If an employee wants responsibility, it is empowerment;
If he does not want responsibility, it is a burden.
[2003-08-27] Simple Steps to Increase Your Sales
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time?
One of the greatest selling myths is that you only have one product to sell.
[2003-08-27] How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."
[2003-08-27] Maximizing Your Sales Opportunities
"If you saw a $20 bill lying on the sidewalk would you leave it there?"
At this point many sales people think their job is done once they have closed the sale, particularly in a retail environment.
[2003-08-27] How To Fire A Customer
It must be Tax Season. How do I know?
I'm swamped with work.
And I just fired a client. Again.
[2003-08-27] When free is just another word for nothing left to lose
Lessons learned on particle marketing for e-Business marketing and web services.
Amulet Development Corp. (www.amuletc.com) launched its own web service eCriteria (www.ecriteria.net) an affordable and time efficient database design/publishing resource for beta testing in mid 1999.
[2003-08-27] Giving the Gift of Great Customer Service
Do you find yourself on a constant search for innovative and creative ways to thank your customers for their business? What is the perfect gift and when is the ideal time to give it?
During the holidays, everyone is flooded with food, flowers, cards and calendars from vendors of all sorts in an effort to show appreciation and keep good customers coming back.
[2003-08-27] Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.
[2003-08-27] Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.
[2003-08-27] The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".
[2003-08-27] How to MROI (Maximize Return on Investment) in Your Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. Get the data and massage it when you plan your marketing strategy. Here are some questions you should be able to answer.
[2003-08-27] Targeting ... How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service had wide ranging benefits for all industries. As a testing exercise we decided to hone in on one industry and see what happened.
[2003-08-26] Basics of Search Engine Submission in a Changed Search World
To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It's easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.
[2003-08-26] Enjoy your business
Are you looking to build an income online ? Then, unless you are here just for reading, you must take action now. You must come out of your sweet sleep and begin looking around. You will not reach any magical results unless you decide to make the wheels going.
[2003-08-26] How Do You Know Your Clients Can't Pay More?
"My clients can't afford higher rates."
When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.
[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 4
Web site design (Continued with a real estate site example)--
If you use a picture of a house on the main page of your site, use a picture that has a happy, smiling family in front of the house.
[2003-08-26] How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?
[2003-08-26] Give Them Service!
Are you losing sales because of poor customer service?
Examine these scenarios:
[2003-08-26] 3 Clever Ways To Capture An E-mail Address!
1) Get An Opinion
Hold an interactive poll or survey on your web site. Ask your visitors to e-mail you their vote or opinion. You could send them a "thank you" e-mail and also mention a product you're selling.
[2003-08-26] 7 Ways to Improve the Chances of Your Business Strategy Succeeding
Like most strategic plans, yours is probably missing some important details.
But then that 'WOW' project team that your manager kindly volunteered you for last week will soon map out the details...or will it?
[2003-08-26] Are You An Internet Daredevil?
I went and saw the new superhero movie 'Daredevil' this weekend, and for some reason it got me thinking about the Internet. This is probably a sign that I spend far too much time online--I can't even take in a flick without pondering on some aspect of cyberspace.
[2003-08-26] Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Latte Grande in life, here are four situations in which you do not want to find yourself:
[2003-08-26] Getting help - using mailing lists
Getting help - using mailing lists
What is a mailing list? It's a discussion group that converses by e-mail. Mailing lists cover a wide variety of topics, at all levels. Many lists have a moderator, who will check posts for suitability before the go out to the list members.
[2003-08-26] 10 ways to work through a business slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances.
[2003-08-26] Building Your Own Email List!
So how do you acquire the e-mail address and names?
[2003-08-26] ACCORDING TO SELLERS, SILENCE ISN'T ALWAYS 'GOLDEN’
When trying to sell a home, silence isn't always golden especially when you're expecting your real estate agent to call. In fact, it's one of the leading complaints among sellers in the real estate market. Often times you find an agent who is more than willing to take on your listing, but once the relationship is made, the seller enjoys getting a call at least once a week.
[2003-08-26] High Dollar Affiliate Marketing
One of the first keys to success in promoting affiliate programs is finding a market niche.
A market niche is any segment of a market where you can reach people effectively with a product or service they will want to buy. Let me give you an example:
[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 2
(Continued from Part 1)
Purchase your own domain name (Continued) --
Did you know that you can purchase a domain name for $21.95 a YEAR?? That's it! From there, you'll want to use a professional hosting company, which will provide an address for your Web site.
[2003-08-26] Communication is really a part of the ‘sales’ process
People buy or say ‘yes' to something, for emotional reasons in relation to benefits ‘perceived' and sometimes received. They use facts to back up or justify their purchase or decision.
[2003-08-26] Are You Reaching Everyone Who's on the Internet?
Statistics of Internet usage are showing that we need to keep broadening our thinking.
[2003-08-26] How To Survive "No, Thanks." In Business
When owning or operating a business, it's inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you've expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.
[2003-08-26] Reach or Frequency? ... Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.
[2003-08-26] Home Business Secrets: The Amazing Success Principle
If you are involved in any small or home-based business, the secrets of success discovered over a century ago by an Italian economist, Vilfredo Pareto, will skyrocket your sales and profits.
[2003-08-26] The Tools of the Trade
Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients' sites.
[2003-08-26] Let's Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.
[2003-08-26] Internet Marketing's Number One Greatest Secret
Success at building and operating an on-line business hinges upon your recognizing one very important fact. That is, that operating an on-line business is no different than operating an off-line business.
[2003-08-26] Are You Asking For Permission or Courting Disaster?
Permission based e-lists and ezines can be used by business and community groups to build relationships with both current and future sponsors, clients and members.
[2003-08-26] A Key to the Windows Fortress: The Registry
What is the Registry?
In the days of Windows 3.x programs used to put their critical data on .INI files. Every program had to create its own .INI file where it stores its relating data.
[2003-08-25] Do You Know Joe Girard?
The Guiness Book of World Records has proclaimed Joe Girard, "The World's Greatest Salesman."
[2003-08-25] Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
[2003-08-25] 30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
[2003-08-25] Proven Pricing Techniques
Product or service pricing on the Net is not as critical as many of you have heard, yet these pricing techniques are important marketing components and should not be underestimated.
[2003-08-25] Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.
[2003-08-25] The Power of a Story to Market Your Product On the Internet...
The Power of a Story to Market Your Product On the Internet... And How to Create One That Will Sell Your Product.
[2003-08-25] Utilize Those Traffic Exchanges
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"
[2003-08-25] Building Downlines and Keeping Them
You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely.
[2003-08-25] I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.
[2003-08-25] Save Promotion $: Attract the Right Audience to your Web Site
To attract your targeted audience to your Web site, you need to know your preferred audience.Then you'll spend less promotion time and money.
In everything you send out, think about your audience before you write.
[2003-08-25] 3 Under-Used Traffic Generators!
1) Viral Communities
Create your own chat room. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site.
[2003-08-25] DEBT COLLECTING Q & A - #2
Dear Jim,
I have a client who, for the most part, is an excellent customer. However, I've run into a problem. He has refused to pay a $7,500 bill, claiming that they had to hire someone else to re-do the work we did for them.
[2003-08-25] Website 101
Are you one of the many businesses that don't have an Internet presence yet? Is it because you don't quite understand all the technical jargon? Websites, ISP's, servers -- what does it all mean? Then read on and learn the basics of what it means to having your own presence online.
[2003-08-25] 10 Great ways to fail as affiliate 'seller'
Only by knowing how to fail are you able to succeed.
[2003-08-25] When the Pie Gets Smaller, Have a Second Piece
Doing business on the internet isn't an option for most business people anymore. It's a necessity. But what happens when your business niche shrinks?
[2003-08-25] It's All About The Hits
Lets face it. It's all about the hits. The more quality hits you get to your site, the more chances you will have to promote your product and make a sale.
[2003-08-25] How to build a website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are literally thousands of ways to create a website.
[2003-08-25] How to get more hits on your website
You need more hits, more traffic? Well don't we all :). If this is one of your first stops on your quest to find help to generate more traffic to your site then you are in luck. That means you have not spent a ton of hours trying out stupid scams, or paying someone too much money to attempt to generate traffic to your site.
[2003-08-25] How to Promote Multi-Level Marketing Businesses Online
Congratulations! You've taken your first step toward your network marketing career by finding the company that is right for you and getting started.
[2003-08-25] The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
It could be because I am from Oklahoma, but many euphemisms come to mind:
[2003-08-25] Are You Connective Or Dis-Connective?
What's it like when you call your customers or prospects on the phone or send them an email? Do they say to themselves:
[2003-08-25] How The Affiliate Masters Make Massive Sales
Everyone involved in Internet marketing knows the names of the affiliate program masters. Marlon Sanders. Mark Joyner. Jimmy D. Brown. Terry Dean.
[2003-08-25] Know Your Business From Top To Bottom
Every business environment has its own special technique of operating and to know all aspects of the key elements is what makes it successful or is what makes it more difficult to survive.
[2003-08-25] Four Easy Steps to Establishing a Website
Are you ready to establish a web presence for your organization or business, but overwhelmed by what appears to be a process that is complex and expensive? Unfortunately, this process does indeed seem confusing, given the variety of companies selling their services and the
inconsistency of pricing from vendor to vendor. But establishing a web presence can be simplified if you follow these four steps.
[2003-08-25] Desire, Discipline, Dedication
Somewhere I read an instructive speculation about exceptional role that dedication or perseverance as well as desire play in any self-made entrepreneur's life.
[2003-08-25] Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.
[2003-08-25] A Checklist Leading to a Successful E-Commerce Website
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business:
[2003-08-25] Forget it! It's Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity?
In my opinion, you can't. It's pure success when you meet that goal.
[2003-08-25] How To Make More Money ... The Trend Is Your Friend!
Stock Market investors know it.
Commodity traders know it.
[2003-08-22] Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But, there may better ways to accomplish the same tasks.
[2003-08-22] Where Were You When the Lights Went Out?
August 2003 will be remembered as the month when North America's East Coast suffered massive power failure, rendering cities, communities and businesses without power.
[2003-08-22] Don't Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
[2003-08-22] Start Your Own Home Based Collection Agency
What is a Collection Agency?
A collection agency helps businesses collect money from past due accounts. As a collector you would contact people who owe money to your clients via mail and telephone, in order to ensure payment.
[2003-08-22] $800K From His Home Business!
There are people who are successful on the web--making $100K or so--and then there are SUPER successes, people like Chad Tackett. Chad makes over $800,000 per year from his single website.
Not too shabby.
[2003-08-22] 5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.
[2003-08-22] Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
[2003-08-22] Would You Like An Ebook With That? What McDonald's Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas.
One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.
[2003-08-22] 90% More Business...But How?
I would like to tell about a little used technique so powerful it could make your investors forget about you, your product and your service and yet you still make gobs of money.
[2003-08-22] Top Ten Suggestions for Selecting a Real Estate Agent
In order to find a real estate broker or agent who meets your needs and makes your buying or selling experience a positive one, Century 21 Real Estate Corporation recommends you:
[2003-08-22] How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.
The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.
[2003-08-22] How To Create A Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media.
[2003-08-22] How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:
[2003-08-21] Debt Collections Q & A #3
Q) My small business has grown over the past year, but the growth has also brought more past due accounts. This is the first year I've had these problems. Am I doing something wrong?
Tom S., Boulder, CO
[2003-08-21] How To Find A "Hungry Market" Of Buyers Wanting To Throw Money At You
Make no mistake; there are literally thousands of potential tightly niched "hungry markets" out there. Markets abound! People are ready and waiting to throw money at you.
[2003-08-21] How to sell yourself in an Audition: Step 1: Mental Power
What makes a successful audition? I've heard this question asked so many times. Within three installments, I am going to give you some very useful suggestions on how to sell yourself in an audition. After hundreds of auditions (both good and bad), this is what I have found.
[2003-08-21] Making Money from a Subscription Site
Originally, the Internet was free. It was intended as a way for people to exchange information. Web sites were basically just text documents posted for all to see.
[2003-08-21] The Pros and Cons of Three Common Internet Marketing Strategies
Have you ever been confused by two different strategies in your online marketing efforts?
I see the inconsistency of ideas all the time, whether I am sending out my ezine or selling products online.
[2003-08-21] Please Don't *You* Buy Any More Useless Reprint Rights
Yes, one of the quickest ways to get into business for yourself is to buy the reprint rights for someone else's product. It saves you the time and effort of developing your own product.
[2003-08-21] The best-kept lowest-cost promotion secret
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.
[2003-08-21] Patience Is a Virtue
I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads don't work and neither does Internet advertising! A common statement these days, but is it true? Multimillion-dollar Web sites go out of business on almost a daily basis after spending hundreds of millions of dollars in advertising.
[2003-08-21] Small Business Failure? Nuts!
Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.
[2003-08-21] Web Site Checklist For Low Sales
What good is your Web site if you want to sell something and your aren't? If your Web sales are down, check your copywriting. You need Web site copy with marketing pizzazz.
[2003-08-21] Realtors - 5 Easy Steps for Stuffing Your Prospecting Pipeline in 14 Days
I am about to show you a proven technique that literally stuffs my email with prospects. As a matter of fact - I consider this to be my #1 best performing prospecting tool EVER. I am so confident that it works that I am willing to guarantee its success (more on that in a little bit).
[2003-08-21] The Ultimate Reason To Become A Millionaire
Why should you strive for financial success?
For the money you will receive? For the attention you might garner? What is your reason?
[2003-08-21] Are You Willing to Follow Three Easy Rules to Kill an Internet Guru?
I know the title is kind of absurd. I came up with it with Headline Creator Pro. What can I say? But it did give me the idea for this article and that was enough. It also contains a little bit of truth. But I will get to that later.
[2003-08-21] 15 Places To Find Your Next Info Product Idea!
1. Online Bookstores- Write an info product about a subject that relates to one of their bestsellers or one that has an excellent review.
[2003-08-21] Joe Vitale's Unspoken Marketing Secrets!
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.
[2003-08-20] 10 Ways To Inject Extra Profits Into Your Business!
1. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
[2003-08-20] How to Give Your Service Legs
Giving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.
[2003-08-20] 3 Order-Generating Secrets!
1) Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.
[2003-08-20] What's Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.
[2003-08-20] E-marketplace ; Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost- cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!
[2003-08-20] How One Free Advertising Method Can Transform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.
[2003-08-20] The Barter System - Overlooked and Underrated
The barter system is one of the most overlooked and underrated forms of site promotion available today. Bartering is one of the fastest ways to increase your traffic almost overnight.
[2003-08-20] My First Commission Check!
Finally! -- I have researched Internet Marketing for six months. I have analyzed everything that has come down the CyberSpace Turkpike. Some are zippy little sports cars which zip on by in a flash -- never to be seen again. Some are expensive gas-guzzlers that meander down the road. Some are Mac Trucks filled with lots of products. And...I'm still on my bicycle...
[2003-08-20] Found It By A Dumpster!
We recently rented a flat in Europe where we are carrying on research. We really needed to create a better workspace. We have two computer systems and no desks to put them on. We don't want to buy desks. They are bulky, heavy and costly to move! What was our solution?
[2003-08-20] I WONDER - Do We Listen?
The other day I was in 3 conference calls and missed a 4th due to not being able to stay connected in the conference room for some reason. I also talked with several marketing friends, as well as some possible customers. I was on the phone over 5+ hours.
[2003-08-20] Quick Ways to Boost Sales in a Slow Economy
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political upheaval, and an uncertain future to worry about shopping. And that's what puts the economy in its current state.
[2003-08-20] Make a Great Impression in 600 Pixels
If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.
[2003-08-20] Working Your Business Around The Clock!
At the dawn of the Information Age came the fax-on- demand...information received instantly by using a fax machine.
[2003-08-20] Create a Simple, Effective PHP Form for Your Web Site
If you have been struggling to set up forms on your web site using cgi, then definitely read this article. Installing a simple PHP form is much easier and faster than installing a cgi form and doesn't need any programming experience.
[2003-08-20] 10 High Octane Ways To Unleash Your Profits!
1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
[2003-08-20] Do Not Call List"...Death Knell For Leads Programs?
I'd pay close attention to this for awhile. There are implications for leads programs especially.
[2003-08-20] EXHAUSTED OR EXHILARATED, WHICH DO YOU CHOOSE?
The answer to that question would seem to be obvious. If we stop to look at behavior, though, it seems many folks prefer exhaustion. They might say differently, but, behavior seldom lies. There is no question that folks are busy beyond belief. But, what are they busy about?
[2003-08-20] 10 Super Charged Ways To Spark Your Sales!
1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.
[2003-08-20] How to Be Popular
OK, most of the time I use this space to give YOU a little lift. This week I want to turn that around.
[2003-08-20] The Truth About Link Exchanges
It doesn't matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you're not careful it can actually hurt you instead of help!
[2003-08-20] Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.
[2003-08-20] Marketing From An Island
Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack of support from your nearest and dearest. What's more, feedback suggests that this is a common problem.
[2003-08-20] Where Is My Pizza?
Customer Service starts with the customer ... in applying just a little thought. Let me try a scenario ...
You see an ad in your local newspaper for a new home- delivery pizza service, so you decide to give it a try. You call them, you order the one with all the trimmings and they give you the usual response that your pizza will arrive in 10 minutes. Sixty minutes pass slowly and still no pizza.
[2003-08-20] Don't Slacken for Summer
Beaches beckon, people go on vacation and everyone says summer is a slack time for sales. The temptation to shrug and accept this as a faite acompli, is therefore great.
[2003-08-20] Write News Proposals, Not Press Releases
There are only two times to write a news release.
[2003-08-20] Realtors - Discover How To Use Reciprocal Links To Drive Prequalified
Everyday, I get at least one phone call from a mortgage broker, appraiser, inspector, title insurance representative, or attorney - all asking the exact same question:
[2003-08-20] Rocket Your Way to Riches
It's Monday morning and today's the day you begin at your new post. After a 25 year career in construction, hair- styling or burger-flipping, you've finally landed that coveted job with Rocky Rockets Inc.
[2003-08-20] Two and Two Make Five
This is not bad a lesson in maths, this is about getting more profit from your business through co-operation and teamwork. Do this successfully and you'll create something where the value of the whole is greater than the sum of the parts. It's a true story that will show you exactly how to make two and two add up to five, or more.
[2003-08-20] Formatting Your Ezine with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a tool I would be lost without.
[2003-08-20] Internet Business Doomed by Grand Theft
Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.
[2003-08-20] How to link to yourself to get repeat visitors!
What do I mean? OK, assuming you have a website with some very useful reference material on it. You do, don't you? Content is king. And you get lots of visitors ... (OK, that's a whole other article.) Well, your visitors might wish to save that information for later.
[2003-08-20] Dollars and Sense Ezine Advertising Strategy
Today, I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.
[2003-08-20] Finding Inspiration to Realise Your Dreams
"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." Mark Twain
[2003-08-20] Email Marketing
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.
[2003-08-20] How Do You Measure Success?
Do you just count $'s or pounds or whatever your currency is? Obviously that's one goal and, to make enough money to be at least self-sufficient is something we all desire. But there are many other measures: all part of the long-term view, which will create a business that will sustain you and your family not only today, but also for many tomorrows.
[2003-08-20] Dealing With Business Slow Downs
When times are slow for your home-based business, chances are you won't have the luxury of waiting and seeing if things improve. You'll need to take steps quickly to get back on track.
[2003-08-20] How Effective Are Your Ads?
Do you read classifieds ads? I do because I ran an advertising ezine and I can tell you it was an education. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?
[2003-08-20] 10 Reasons To Sell A Fee Based Subscription Ezine!
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
[2003-08-20] Get More Traffic Using These Powerful Offline Advertising Techniques!
With the invention of e-commerce and online storefronts we've ushered in a new low-cost way to promote and run a business. But still the fact remains that most businesses online are completely neglecting the affordable advertising methods available to us in the offline world.
[2003-08-20] Guide to Obtaining a #1 Ranking in the Search Engines
When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself.
[2003-08-20] The Truth About Joint Ventures: How to Eliminate Your Competition By Making Money From Them
I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...
[2003-08-20] Use PR to Change the Customer
When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.
[2003-08-20] How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
[2003-08-20] 15 Creative Ways To Make Money With eBooks!
1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
[2003-08-20] The Little Web Site That Could
Promoting even the best opportunity on the Internet is tough... ... unless you have a responsive list of open-minded opportunity seekers interested in building a profitable on- line business.
[2003-08-20] Should I Pay $299 to Post My Real Estate On Yahoo?
Remember when getting a listing on Yahoo was simple and free? Not anymore, now Yahoo charges $299 for a listing and here's the zinger - you're still not guaranteed a listing! The only thing your $299 buys is a promise to review your listing request within 7 days. If your listing doesn't meet Yahoo's standards, then you are out $299.
[2003-08-20] How NOT to Appear Like a Spammer
You've probably received something that is called SPAM. SPAM is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will try to explain how NOT to appear like a spammer.
[2003-08-20] Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.
[2003-08-20] Use Online Diaries Instead Of Testimonials!
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
[2003-08-20] TEN answers that turn Your visitor in to Your Customer
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
[2003-08-19] Finding reciprocal links for your site
Links help your popularity with the search engines. They should also bring you more visitors, if the sites that link to you are relevant, and have high traffic themselves.
[2003-08-19] 5 Steps To Reaching All Your Goals With Minimum Work
Would you like to know how to get 10 times more done in a day than most people do in a week, with less work?
[2003-08-19] Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail."
[2003-08-19] How To Keep Pace With The Rapidly Changing Internet
The noose keeps tightening on publishers and email marketers. We're caught between the "Slim Shadys" who believe that if you have email, you're fair prey and the powers that be who feel that we're just collateral damage in their war with "Slim Shady."
[2003-08-19] Taking Care of Business!
So you've set up your online business and you're ready to go. You feel like your online status has changed. Now you get to call some of the shots. You feel like you've grabbed some of the awesome power of the Internet. Forgive me for laughing but it won't be long before you realize just how little power you actually have.
[2003-08-19] 10 Sizzling Ways To Improve Your Ad Copy!
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
[2003-08-19] Unleash The Power Of Perpetual Marketing
I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.
[2003-08-19] Editing Yourself
Not everybody has access to a professional editor. Sometimes, you're forced to edit your own writing - a danger some of us know all too well.
[2003-08-19] 8 Hot Tips For Search Engine Success
I was worried. "With a hundred million web sites competing, how on earth can I get anyone to my site?
"Search engines," said my friend Dave.
[2003-08-19] Five Hints for Surviving a Business Slump
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn't always simple. When sales are slow or new customers are sparse, you don't need to throw in the towel and call it quits.
[2003-08-19] Don't Fear The Search Engines!
Step 1: Positioning (a.k.a. search term selection)
[2003-08-19] Debt Collecting Q & A – #5
Jim: My question is simple. I don't like to mess around so I just hand my delinquent accounts over to an attorney who sues the client right away. I either get a judgment or they pay just before the court date. Why doesn't everyone do it this way?
Barry (OH)
[2003-08-19] Networking: Your Way to Build Business Relationships - Part 2
Guidelines for Business Cards and Preparing Your Small Talk
In the first installment of this 3-part article, we discussed networking events and how to 'work' a room.
[2003-08-19] Eliminating Complaints Without Losing Your List
How would you like to never receive a sp^am complaint again?
[2003-08-19] You're In Good Company
"STARTING, GROWING AND MAINTAINING YOUR BUSINESS IS TOUGH."
That's one sentence that you will hear come out of my mouth again and again. I tell it to all of my clients, and I tell it to most of the people I meet who are trying to start a business who are NOT my clients.
[2003-08-19] How to Buy, Test and Use a Mailing List!
I just bought 2,500 leads from an opt*in mailing list vendor. They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" so included an extra 1,000 names -- 3,500 names for $25.00.
[2003-08-19] Are You A Goodwill Business?
"Why do you give so much publicity to other businesses? Don't you see that your potential customers will flock to them rather than you?" When I get this comment, my reply is one or both of the following:
[2003-08-19] You've got an EXCELLENT Idea! Now What?
Q: How do I protect an idea before I do any thing else with it?
[2003-08-19] How To Hire A Search Engine Optimization Firm
Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.
[2003-08-19] Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.
[2003-08-19] Give Prizes and Get Sales - Start Now
You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.
[2003-08-19] 10 Killer Ways To Jump Start Your Profits!
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
[2003-08-19] 10 Sure-Fire Ways To Intensify Your Sales!
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
[2003-08-19] How to Overcome your Computer? Part #1
Is your computer giving you a headache? Are you struggling to practice every new tip you learn? But it is just useless because it's impossible to recall.
[2003-08-19] Publish Your Way To Web Site Traffic
Besides using search engine traffic, It is possible to generate a steady stream of website traffic by repackaging existing marketing collateral and content that might be collecting dust or virtual dust on your desk or hard drive and giving it away free.
[2003-08-19] 9 Fast Ways To Multiply Your Income
Would you like your marketing dollar to do the work of 2, 5 or 10 dollars?
[2003-08-19] Eight Ways To Save Time By Putting Routine Business Tasks On "Autopilot"
Your time is valuable! Why do mundane tasks that your computer or that computer software can do?
[2003-08-19] Why Honesty Sells!
It's human nature to trust, to believe.
Little children come into this world trusting and believing. It's when someone is dishonest that they start to disbelieve and to distrust.
[2003-08-19] Can You Really Turn Your Passion Into Profits On The Internet?
I told a friend the other day that I had started a business on the internet.
[2003-08-19] Don't Procrastinate Your Way To Success
When you find a good idea, do you take it and immediately get to work and "do" it?
[2003-08-19] To Make News, Solve a Reporter’s Six Basic Problems
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.
[2003-08-19] How To Become An Expert In One Easy Lesson
When I took my first job as a newspaper reporter, I became an instant expert!
[2003-08-19] This Unique Style Will Get Your Article Noticed!
The other day, while trying to come up with an idea for an article to send out on the internet (in hopes of getting it published) it hit me!
[2003-08-19] Why Should I Trust You?
This is a question your web site visitor will quickly ask, particularly when considering a purchase at your site.
[2003-08-19] 10 Ways To Keep Your Website Visitors "On Site"
Don't you hate it when visitors come to your website for only a second or two and then quickly click off to another site?
[2003-08-19] Push A Button--Automatic Business!
I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too.
[2003-08-19] Writing Articles - It's The Ultimate Promotional Tool!
I've finally found it! The ultimate marketing tool.
It's inexpensive to advertise (try - free!). And it promotes your business (or website) like crazy.
[2003-08-19] Where To Get Great Ideas For Writing Your Next Article
There are times when I want to write an article to send out to promote my web site (or for my newsletter).
[2003-08-19] Are You Really Online To Give Everything Away For Free?
Think about it for a minute. On the information superhighway you can get almost any kind of information you want for free.
[2003-08-19] You Need More Than Just a Sales Page And a Website To Sell On The Internet
Everybody wants to make money on the internet--and of course that includes you.
[2003-08-19] Great (Free) Information Keeps Website Visitors Coming Back Again and Again!
If your website visitors are like me, they may visit your site. They may read your sales letter. They may check out some of your links. They may even sign your guestbook. But... if that's all you have to offer, don't expect them to come back again!
[2003-08-19] How Celebrities Build A Brand
Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would skyrocket to mega success.
[2003-08-19] E What? Ya Who? Amazon Dot Huh? Does Anybody Out There Know Who You Are?
Try this little quiz. See if any of the following names ring a bell.
McDonald's. Coca Cola. Microsoft. e-bay. Yahoo.
[2003-08-19] How To Fail Quickly At Internet Marketing On Your Very First Try!!!
In the coming year you may be thinking about going in a new and completely different direction! Many have already chosen to follow this strange and inviting path! Here are 10 ideas to help you to fail quickly at internet marketing on your very first try!
[2003-08-19] My Computer Just Ate My Article! Don't Ever Let This Happen To You!
Yes, it's true. It happened just the other day!
I wrote one of my best articles ever. Polished it off. It was ready for the big time. I knew it would be published everywhere (because, of course, it was just that good).
[2003-08-19] Marketing Lessons Learned From The "Nightmare Freezer In Our Garage"
It was early Saturday morning when I scrambled out to the garage to try and find the strawberries that I'd bagged up in the summer and put away into the "deep freeze".
[2003-08-19] Are You Afraid Of Being Too Successful?
I know, this question seems strange when you stop to think about it.
Fear of being too successful?
[2003-08-19] Make Your Headline Scream "Benefit! Benefit! Benefit!"
When it comes time to write your headline, be it for your sales letter, web page, or advertisement; always ask yourself: "What's in it for the customer?"
[2003-08-19] Candid Conversations Between Internet Millionaires
I sat around in a hotel room chatting with two other *very* well-known internet marketers recently. We brainstormed and shared observations until three in the morning :-) I thought you might enjoy the simple yet profound insights and wisdom shared by these two multi-millionaires. Look for ways you can directly apply this knowledge to your business activities.
[2003-08-19] Can't Write Well? . . . It's Okay To Ask For Help
If you're not a great writer but still want to succeed on the internet, what can you do?
[2003-08-19] Separating the Experts From the Pretenders
It pays to learn from "the experts" if you are serious about marketing your products or services on the internet.
[2003-08-19] Realtors - A Tidal Wave Is About To Hit - Are Your Ready?
I couldn't believe my eyes.
The number was staggering.
You will doubt what you are about to see - but it is a cold hard fact.
[2003-08-19] Neutralize The Unspoken Objections To Increase Your Sales
You can increase your sales by neutralizing the unspoken objections your prospects may have to buying from you ...BEFORE you ask them to buy. Neutralizing unspoken objections will increase the sales you get from your web pages, sales letters and personal presentations.
[2003-08-19] 10 Amazing Ways To Jump Start Your Sales!
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
[2003-08-18] Training Lesson: How To Handle Interruptions
Assuming that you have a results-driven To Do list, and you're on top of managing your work, you're prepared to climb mountains and soar! If that sounds a bit too energetic, then you're at least prepared to accomplish more work and deliver prioritized results. Right?
[2003-08-18] A Simple Trick To Boost Your Traffic 8%
I ground myself to death in the office day and night... until my wife said she forgot what I looked like!
[2003-08-18] Is Your Web Site Ready for Traffic?
Did you ever go to a store looking for a particular product and can't find it because the store is messy, unorganized and the representatives are not helpful? Chances are - you won't return to that store. Well, the same holds true for web sites. Your web site is your virtual storefront.
[2003-08-18] The Secret Key For Any Offline Business To Profit From The Internet... Even Without a Website!
The secret key I am talking about has been used by top internet marketing specialists to generate profits for years, but is just now taking hold in mainstream American business. From major corporations to the local restaurant, pioneering companies are finally beginning to learn how they can truly profit from the internet.
[2003-08-18] 8 Easy Ways to Boost Credibility and Online Sales
Credibility is a big concern on the Internet. If you want to sell products or services online, it's essential that potential buyers trust you. Follow these strategies to build trust with your web site.
[2003-08-18] Do You Make Wallets Fly Open? Customer Companies Do.
A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller "Multiple Streams of Internet Income" right now and he makes this point very blatantly:
[2003-08-18] The Real Secret That You Don't Hear The Top Marketers Talking About! Revealing This Will Probably Get Me Banned!
In preparation for a radio interview with Annie Jennings of AnnieJenningspr.com, I sat contemplating the real secret to "big-time" on-line success. I was searching for the difference between those earning just a few hundred a month, and those earning thousands.
[2003-08-18] Keep it credible
One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The more credible your site is - and by extension, your company - the higher the chances of a visitor visiting for long enough, or returning often enough, to do business with you.
[2003-08-18] How Much Time Should You Spend Marketing?
Clients ask me how much they should market and what's a realistic amount of time. They're not always happy when I say, "Almost all the time!"
[2003-08-18] Five Easy Ways To Write And Sell More
Globalization affects writers too. In 2003, you'll find yourself competing with writers from all over the world for space in newspapers, magazines, and on the bookshelves. You can, and must, fight back.
You need to get creative. You need to write more, and sell more.
[2003-08-18] 5 Ways to MAKE M0RE M0NEY With Your E-zine
Have you been publishing an e-zine for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret -- you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
[2003-08-18] Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
[2003-08-18] 4 Quick Tips for Promoting Your Business
Promotion...also known as selling. Not an easy task in today's market, but with the right tools you can succeed. What I know is what I have learned in promoting my business, and trust me, I could write volumes by now. But, to make it short and sweet, here are some tips that you can use to get your business purring like a kitten that actually work:
[2003-08-18] The Business of Being Creative
Creativity is within everyone. We are born with it. Those who choose to wake up & utilize it through balance, will climb to the top of the ladder & without burning out. This article is about locating the ladder & beginning the upward climb.
[2003-08-18] Writing Out Of Your Comfort Zone
Are you willing to write outside your comfort zone, or do you refuse to consider working with companies outside your sphere of experience? Many copywriters needlessly restrict their income when they don't consider that *every* business is a potential market.
[2003-08-18] Write a Short Book and Prosper
Imagine yourself a published non-fiction author! Imagine what a print or eBook book would do for your business?
[2003-08-18] Breathe Life Into Your Writing
The Internet is awash with boring content. It's like pulp fiction without the pulp. Whether it's email that reads like a novel, a narcissistic blog, or marketing copy that sounds like a 19th-century elixir sales pitch, the common denominator is boredom.
[2003-08-18] Effective methods of doing business online!
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet are still increasing by 20 - 25% each year. Even economic down turn of the recent years has not hampered this growth.
[2003-08-18] How to Be So Successful and Happy You Don't Want to Retire
Herb Kelleher was on my Southwest flight the other day from San Antonio to Dallas. Formerly the CEO of Southwest Airlines, he is now retired and Chairman of the Board. However, he doesn't know he's retired.
[2003-08-18] How to Submit Articles to Yahoo Groups
Writing articles online is the best way to establish your expertise and bring in business. Do you know about the Yahoo Lists?
[2003-08-18] How to Get Your Emails Noticed
I'll cut to the chase: The way to get noticed is to change something.
[2003-08-18] Power Thinking Tools - Goal Tending !
Want to break away from the pack? Then do know that it's not enough to have a goal. Once a goal is chosen, it must be detailed & groomed. That's what goal tending is all about. This article takes the reader through this process & on the way to experiencing the high level achievements that come only from working in this precise way.
[2003-08-18] Will You Make These Mistakes When You Buy Retail Point of Sale Software?
If you're like most retailers, you're worried about making a mistake when you choose point of sale (POS) software. I don't blame you. Buying POS software is a big investment. Not to mention, POS software can have huge impact on the efficiency and success of your retail business!
[2003-08-18] Get What's Yours: Stop Waiting for that Check in the Mail (Cash Flow Problems Solved with Automated Payments)
In any business endeavor, an owner may encounter multiple sweaty-palmed experiences. Customers may engage in multi-tiered assaults ranging from vehement criticism of a product or service, censure for (the lack of) customer assistance, objection to time lag for delivering said product or service and the airing of numerous other grievances.
[2003-08-18] Why "Beginners Luck" Is Not Luck
Have you have noticed cases of beginners luck? You know, when you try something for the first time you happen to do really well at whatever you are doing.
[2003-08-18] Your Ideal Customer
Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:
[2003-08-18] Business Expenses
Business Expenses
In general, the IRS Code No. 162 allows deductions for all necessary and ordinary expenses your you incur while carrying on business transactions for the purpose of earning income. Following is a list of the most prevalent expenses.
[2003-08-16] Do-It-Yourself Search Engine Optimization - Part 1: Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
[2003-08-15] The Potential Downside to Starting a Home Based Business
Home businesses are an increasingly popular option for people seeking a way to earn an income in a way that better fits their lifestyle. The benefits of starting a home business are often highly praised -- some of these benefits include:
[2003-08-14] Relationship Marketing - Key for Small Local Business
Someone wrote me recently and said "I don't think every small business has the need nor inclination to send regular follow up emails."
The "no inclination" part I can believe, but no need? Not unless you have all the business you can handle. Otherwise you need to collect (opt-in) email addresses at every opportunity, and use them to establish and build relationships with your prospects and customers.
[2003-08-14] Africa Can be Built by Entrepreneurs
Eleven years ago when I told my friends that I was going to build a business, they doubled up with laughter. Once they had finished wiping their eyes, they gave me their reasons for the scepticism: Since I had no business skills and no money at all, I could as well count my plan as a fat chance.
[2003-08-14] Publish Your Book In PDF
For those of you who don't have your acronyms cap on yet, "PDF" stands for Portable Document Format. Over my personal good wishes, this is a widely used electronic book file format originally developed by Adobe. Many books, reports and documents are created in PDF for no better reason than because it works across many platforms. Technically speaking, if you can print your document on a printer, then the PDF file created from that document can be "read" EXACTLY the way you create it by IBM based computers and also by MAC computers. The Amiga computer can run almost anything anyway so there is no need to mention it.
[2003-08-14] Success Story: Dana Smith - No Website, Just Profits
Creating an online income is often hampered by technical stuff--we can't build a website--or financial stuff--we can't afford to advertise.
[2003-08-14] Joint Venture Marketing For Local Business
When it comes to marketing, offline businesses could do a lot worse than following in the footsteps of online businesses, especially their use of Joint Venture (JV) Marketing. That's when you market your product or service to the customers of another business, usually complimentary to your own.
[2003-08-14] What really is “customer-focused selling?”
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are based on these perceptions. Seeing a buy/sell relationship only through our own eyes, however, should be a thing of the past.
[2003-08-14] Training Lesson : Achieving Success By Expecting Success
When you plan and prepare carefully, you can legitimately expect to have success in your efforts. When you recognize and develop the winning qualities that you were born with, the winner you were born to be emerges.
[2003-08-13] A Surefire Way to Increase Revenues
Are you looking for ways to gain visibility, reach potential customers and provide a great service for your existing customers? Regardless of whether you are a start up business or well established, you can increase your visibility and revenues with very little cash outlay for marketing by doing seminars and workshops.
[2003-08-13] MLM Leads - the extra help your business opportunity needs
I spend a lot of time taking to mlm members with large downlines. I also spend a lot of time talking to mlm lead brokers. All of these people got their start by joining an mlm just like yours. What they quickly found out was if they were going to succeed they would need some serious help.
[2003-08-13] Maintaining and Troubleshooting Your Laptop Battery
The actual life of a laptop battery will vary with computer usage habits. For most users, it is not uncommon to experience differences in battery life, of anywhere from just under one hour to over two hours in each sitting. If you are experiencing shorter battery life cycles, say 10 to 15 minutes, it may not yet be time to order that new battery.
[2003-08-13] Increase Profits Through Automation
n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.
[2003-08-13] Stop! Put the site down and step away...
Imagine a successful site, totally dependent on internet traffic for Sales, enjoying good ranking across the board and a Google Page Index of 6. Yep, made in the shade and nothing could be finer.
[2003-08-13] Don't Push Your Prospective Buyer To Close Its Wallet
Some months ago the company I work for organized a selection in order to employ a person to work in the sales department. The idea was to get a young person, even if it has not so much experience.
[2003-08-13] What if the Taxman Knocks on Your Door?
What would you do if the taxman (or woman) came to visit you today? Would you have what he/she asks for? Do you have your documents and records in an easy to find place? Okay, if it's not easy to find, do you at least know where everything is? Yes . No. . Kindof . . Not sure . . .
[2003-08-13] 10 Tips For Getting More Traffic From Your Articles
Here's a depressing fact if you sell anything on the web: the #1 reason people go online is not to buy things but to find free information.
But that's great news - if you write free articles. It means you have a technique you can plug in and use whenever you need more traffic.
Writing articles is still one of the quickest and easiest ways of bringing targeted traffic to your website. Articles will bring you traffic from three sources:
[2003-08-13] How To Triple Your Banner Click-Through-Rates
Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today.
[2003-08-13] Why Aren't You Using Audio?
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips.
[2003-08-13] Turn Benefits Into Sales with Streaming Media
The "Wow" factor that accompanied the introduction of streaming media on the Web has long passed, and the technology now has to prove itself to marketers. Its' acceptance by advertisers, in conjunction with other rich media technologies, is on the upswing, but it's still not widely used to enhance commercial sites.
[2003-08-13] Intensify Your Viral Call To Action
In this article I'll show you a simple but effective way to increase your reader's psychological motive to forward your newsletter or e-zine.
[2003-08-13] Online Marketing: Pay-Per-Click Search Engines
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.
[2003-08-13] How Important Is Search Engine Placement?
According to a recent study by Jupiter Media Matrix over 55% of all Internet purchases begin with a search engine. But 93% of these consumers did not look past the first two pages of the search results. In other words, if you are not listed in the first two pages of the search results, then you may as well not be listed there at all.
[2003-08-13] What can they do for your business!
For those of you who don't know the definition: Link Exchanges are 2 links back and forth between 2 individual companies that have linked to each other.
[2003-08-13] Collect YOUR Cash First
Don't you hate being last? I know I do. This is especially true when it comes to a "hot new product."
[2003-08-13] How To Make the Right Friends through Networking
1. Do A Personal Network Inventory. Sixty-eight percent of you are going to find your next job through networking. Fifteen percent of you will use a search firm. Nine percent of you are going to find your future job through newspaper ads while eight percent will be through direct mailing.
[2003-08-13] Develop a web site that stands out from the crowd
Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer? Why should your prospects choose you over others?
[2003-08-13] Mega Potter Means Mega Marketing Or is that: Mega Marketing Means Mega Potter
Every now and then something "Mega." comes along. Maybe it's that latest blockbuster movie, maybe it's the latest toy at holiday time or maybe it's something scandalous. When it happens though, it seems like we are all engulfed in it whether we choose to be or not. One "mega" event that just happened that was totally engulfing was the release of the 5th J.K. Rowling's book in the Harry Potter series.
[2003-08-13] Read the Data, but Trust Your Instincts
"Using the Internet at home doesn't make people more depressed and lonely after all," says an article in USA Today refuting the findings of an earlier study. Oops!
[2003-08-13] Bridge the Gap Between Sales & Marketing
The marketplace has changed. This we know. What people may not know is today, a strong link between sales and marketing is essential to the very survival of any organization.
[2003-08-13] Stop Thinking
Want a fast way to get creative? Stop thinking! Most of what we call "thinking" is simply labeling. We're repeating old tapes in our head. This type of thinking is not creative, and there's no way to access our true creativity from this mindset.
[2003-08-12] My 2003 Top 10 Traffic Sources
About half-way through each year I like to take a close look at my stats to get a handle on my best traffic sources. My websites receive thousands of visitors a day and WHERE the traffic comes from is always changing.
[2003-08-12] Cheap Advertising Methods That Work!
Advertising is necessary to get name recognition for your business and attract customers. But, what steps can you take to advertise your business if your promotion budget is limited?
[2003-08-12] Commit it to Paper
Commit it to paper - You have the idea so therefore you have within you the ability to make it a reality. Admittedly it may not always be obvious, but rest assured deep down you're capable. The catch is that often we don't lay the correct foundation so that we have a plan as to what it will take to make the idea a reality.
[2003-08-12] Book Selling Is Not A Dirty Word
Selling--a word that strikes terror in writers and professionals. We love to write. We love our work. We love to speak. We hate to SELL.
[2003-08-12] Entrepreneurs Are The Patriots of Today
On the Fourth of July, we celebrate the anniversary of the adoption of the Declaration of Independence. The ideals and the spirit of the Founding Fathers are very much alive in the 21st Century -- in the lives, and the struggles, of the small business person.
[2003-08-12] Living With Integrity – How To Handle Broken Promises
Each and every day, we all make promises. We make these promises in many different ways, and in a variety of forms. A promise can be as simple as "I'll call you back", or as committing as "I promise to get that done!"
[2003-08-12] Be a Bulldog With Those Past Due Invoices
Make no mistake - if you forget about that outstanding past due invoice, so will the guy who owes it to you.
[2003-08-12] Grab Discipline from Desperation
On most mornings, you wake up a good couple hours before the sun, long before your little family members rise. You set the coffee machine last night, knowing that you were going to make your European and East Coast calls during the hours when the neighbors are sleeping. By the time the sun cracks over the mountains, you're more than halfway through your contact list, with the most difficult calls crossed off.
[2003-08-12] Braving the Rattler
My 10-year-old daughter dragged me onto our state's largest roller coaster, the Rattler at Cliff's Amusement Park this summer. She insisted on riding it, and dad wanted to support his daughter's courage. When they strapped us in, Mari turned and said, "Dad, I'm scared."
[2003-08-12] Power Positioning -- How To Use It To Increase Sales Dramatically
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
[2003-08-12] Copy Fixes--8 Quick Changes that Improve the Way Your Web Copy Sells
When something isn't selling online, people automatically start assuming things like, "Internet businesses never make any money," or, "My product/service just isn't in-demand." What I tell people when they come to me with these statements is that there are numerous reasons why their product/service might not be selling, and that they should explore other options. For instance, have they taken a good look at their web copy lately?
[2003-08-12] The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.
[2003-08-12] Have The Right Attitude And Start Becoming A Problem Solver
Do you really want to make money online?
[2003-08-12] Prevent Computer Downtimes
You can add longer life to your computer by practicing preventive maintenance, in the same way you do preventive maintenance on other equipment or on your house. Take care of problems before they begin, and you might avert other problems from starting.
[2003-08-12] 3 Viral Marketing Secrets!
1) Forward Interesting Email To Friends
Forward interesting e-mails to your online friends with your signature file included,
[2003-08-11] How to Fast Track Your Business to Success
We all want overnight success, yet I often see sites languishing with low traffic, low sales and low profits for years.
[2003-08-11] 3 Advanced Marketing Strategies!
1) Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. For example, you could say, "Order before June 23, 2002, and get a second one for a friend. Just imagine how happy your friend will be when you give them this incredible product."
[2003-08-11] Earn Money & Lose Weight With This Great Home Biz Idea
If you walk to lose weight, here is a way you can earn a extra $100-500 a week for taking your daily walk. How about starting a flyer advertising service?
[2003-08-11] Pay-Per-Clicks . . .One way to boost traffic to your Web site Part 2
(Continued from Part 1. For the complete article, write to Robin Nobles at robin@searchengineworkshops.com)
[2003-08-11] Realize the Power of the Written Word: Web Site Face Lift: Writing Exercises
If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises you must do before you hire anyone to lay your site out.
[2003-08-11] TV Reporter Shares the Secrets of Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom. So, here are five steps to increase your chances of getting covered that even some PR pros don't know:
[2003-08-11] Get Clients to Use your Service Again and Again: Two Solutions (Part 2)
Your Online sales copy matters. Did you know that 95% of small businesses fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?
[2003-08-11] Get Clients to Use your Service Again and Again: Two Solutions (Part 1)
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?
[2003-08-08] Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump?
Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.
[2003-08-08] How to avoid the oops of giving your price too soon
I'm willing to wager real money that you are asked, "How much do you charge?" early in a selling conversation. The problem is, if you answer it, you are sunk and if you avoid it, then any trust you've established flies out the window.
[2003-08-08] Nearly Everyone Uses It, and So What?
Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone.
[2003-08-08] Make Money Giving Away Stuff
"The Free Stuff Craze is Over"
Yeah, I heard that too. Good thing I didn't believe it.
[2003-08-08] Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group or occasional business conference where people share leads. And like most people, your time and effort isn't generating a steady stream of new business.
[2003-08-08] The Increasing Power of Publicity and How it Can Benefit Your Business.
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about that," he sighed. "Frankly, I don't know much about it."
[2003-08-08] Get Clients to Use your Service Again and Again: Two Solutions
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?
[2003-08-08] 3 Positive Steps for Destroying Fear, Building Confidence & Big Profits!
Many would-be entrepreneurs never get ahead with their biz plans or ideas because of the big Fear Factor! They'd really like to make some project click, but too many negative thoughts and ideas hold them back. They worry about failure, legal problems, family opposition, rejection and a myriad of other possibilities. Here we will outline 3 things you can do now to destroy fear and move on confidently toward success!
[2003-08-08] How to achieve # 1 with free hosting
A domain name and paid hosting are considered essential for an internet marketer.Majority of the websites that are successful have their own domain name and a paid host.However , is it possible to run a successful website on free hosting?
[2003-08-07] Avoiding Design Pitfalls
Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can aspire to be a designer armed with a fast computer and the right software. But design is not simply coming up with a few clever ideas on the screen and handing the finished word to the client expecting hugs and tears of gratitude. There are many traps that can catch unknowing designers and in this articles we will outline a few of these.
[2003-08-07] Technology & Your Business: A Beneficial Relationship
As a home-based business owner, you probably don't have a high-priced IT manager on staff to fill you in on which technologies could help boost your efficiency and success. You may also lack the confidence to incorporate new technology into your home office, particularly if that technology is unfamiliar.
[2003-08-07] Ideas ¡V a framework for e-business Success
At its core, e-business is a simple proposition. Businesses interact with customers through various channels such as retail stores, phone, print, television, instant messaging and ATMs. Leveraging interactive channels like the Web can drive down costs, expand markets and create new revenue opportunities. For businesses that have mastered the interactive channel, there is plenty of good news.
[2003-08-07] Some Facts About On-line Riches
A recent discussion on an on-line discussion forum reminded me of when I was involved in mail-order in the early 1970s. My introduction to "income opp-ortunities" was when I answered an ad offering a plan for making $100 a day stuffing envelopes. The ad offered a plan for $1 and a self-addressed, stamped envelope. In exchange for my dollar and envelope I received an 8 1/2 x 11 sheet telling me to run the same ad and when I got responses, send them the same sheet. I kept searching for something better :-)
[2003-08-07] Search Engine Options: Getting Your Site Listed by the Search Engines
Many of my web design clients are initially surprised to learn that, even though they now have a website and can view it on the Internet, their site cannot be found via the search engines-even if they search on the domain name itself! If you have decided to invest in a website for your business it is important that you have some understanding of the terrain.
[2003-08-07] Follow up Increases Sales 80% with Only 20% Effort
Did you know that 80% of all sales are made after the 5th contact? And that people who have already bought from you are your best bets for new products and services?
[2003-08-07] How To Target Your Market
Stop!
If you have the slightest thought of selling anything online, you must be able to answer one question before you do anything...
[2003-08-06] How To Avoid Paying Too Much Estimated Tax
Many self-employed people and small business owners make quarterly estimated tax payments at both the federal and state level. (Sigh!)
[2003-08-06] Optimizing For Search Engines
Optimizing a page for search engines requires various steps for different engines. Getting into the specifics for each engine would take volumes, because different engines use different factors in their algorhythm when they "rank" a site. The specific items you can tackle for any page of any site are the following: keywords, title tags, copy writing, meta tags, alt image attributes, hyperlinks, and headings. Here's a brief explanation of each.
[2003-08-06] Keep Learning
"You must learn day by day, year by year, to broaden your horizons. The more things you love, the more you are interested in, the more you enjoy, the more you are indignant about--the more you have left when anything happens." -- Ethel Barrymore
[2003-08-06] The Importance Of Sales Copy
There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking the importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response sales message.)
[2003-08-06] Fill That Sales Slump Without Cold Calling
Are you in a sales slump? Hate the thought of picking up that phone and trying to drum up new business? Why not drum up new business from your existing clients?
[2003-08-06] Have You Fallen Victim to These Home Business Myths?
In the quest for a home based business, many people have been "burned" by dubious opportunities and have thus developed an intense skepticism that can hinder, rather than help, their goal of working from home.
[2003-08-06] Effective Ezine Advertising Part 2
Continuing on from last week's article, today I will discuss writing and tracking ads. Effective ezine advertising can provide your business with a substantial boost!
[2003-08-05] Produce More Sales from your Email Promotions Five Ways (Part 2)
Do sales come from your ezine regularly? How many well- written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups?
[2003-08-05] How Do You Get People to Listen to You?
Have you noticed people pretending to listen? They nod their head and murmur, "a-huh" but the truth is they are not paying much attention to what you are saying!
[2003-08-03] Be Different!
To what extent are YOU making choices about your activities, your values and your attitudes rather than being affected, and thus controlled, by what others may think? It is difficult to be a real power performer if you think it is important to behave like everyone else.
[2003-08-02] Peace Seeds
There is a law that guides the peace process, and while world leaders may disregard it, your average mommy knows it pretty well.
[2003-08-01] 11 Amazingly Effective Web Copywriting Tricks
The most important factor in your website making money for you is your web copy. You use words, pictures, and sounds to get across why they need what you have to offer. Therefore, it makes sense to devote considerable time to learning to write better copy. All of your other efforts are useless if your site visitors aren't led to taking the appropriate action when they get to your website. Many people are intimidated by the "craft" of copywriting, but here are 11 simple things you can do to improve your bottom line:
[2003-08-01] Unlimited Traffic And Unlimited Sales For Free
You really can get unlimited traffic to your website for free. You really can get unlimited sales for your product for free. You don't need to invest any money upfront to drive all this business to YOU. How do you accomplish this miracle? Start your own affiliate program!
[2003-08-01] Are You Mining Your Email Properly?
Are your mining your email for all that it has to offer? If not you are missing out on one of your biggest opportunities to improve the profitability of your business. That's because your email often holds the key to:
[2003-08-01] How To Get Rich S-l-o-w-l-y
When I was 14 or so, I discovered mailorder and all of it's get rich quick schemes. I signed up for a program, bought some booklets to sell, got my own bulk mailing permit, created my own ad sheet, placed a few ads, and waited for the money to roll in.
[2003-08-01] Traffic Equal Sales???
Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website.
[2003-08-01] Time Management For The Internet Marketer
After a very short while operating your internet business you'll notice that you just don't have enough time to do all of the things that you think you "have" to do. I certainly felt that way. I mean - you download from you ISP to your desktop computer - 200 or 300 emails at a time and it soon gets overwhelming. So what did I do? Flounder - then learn what others were doing.
[2003-08-01] The Hardest Two Questions New Customers Ask
A big part of my day is spent answering email. This IS something I enjoy despite much of it being SPAM. I enjoy answering the mail because some of it is from people asking for advice. Sort of makes me feel important;-) Seriously - I like helping new-to-the-net. Here's a secret - help them get off to a good start and many of them later become not just your customers - but your repeat customers.
[2003-08-01] Using Mirror Pages Effectively
Thought I would share with you a very effective technique for adding new customers to your mailing list. These are individuals who would not otherwise discover your products or services - because they did not come to the internet specifically looking for your products or services. This is through using what some call a mirror site or mirror pages.
[2003-08-01] Serious Business
A very big part of internet marketing success is dependent upon conveying a professional, ethical, and trustworthy image. So many businesses convey just the opposite image without seeming to realize it. So I'll point out just a few things you may be doing that probably hurt your business more than you realize.
[2003-08-01] Publishing Your Own Ezine
I receive a lot of email from subscribers wanting to start their own ezine. For those of you who haven't discovered this "secret" yet, this is one of the most effective online methods of marketing there is.
[2003-08-01] How Long Before Business Takes Off?
Many people operating internet-based businesses don't have a realistic expectations of how long it takes to get started. This is because of all the hype about how easy it is to make a fortune online. You can make money selling goods and services online. However, there is USUALLY a learning curve. From discussions with others earning a nice income online, it seems to take 8 months to a year before things take off. You can shorten this learning period though.
[2003-08-01] How To Get Thousands of New Subscribers
Subscribers are the life's blood of any ezine. In this article I thought I would give you some of the techniques I use every day to get tons of new subscribers. However, let me also point out that getting new subscribers is only part of the picture. You also want to keep them and that means you must offer them something of value. You must offer quality content to make them look forward to every issue.
[2003-08-01] Starting An Internet Business Without A Website
One of the questions I received this week asked about starting an internet-based business without a website. This individual was very new and just wanted to know if it was possible. He wanted to know how to go about getting started. How to choose a product, etc. He wasn't ready to build a website yet.
[2003-08-01] Change - The Only Constant
As you plan your online marketing efforts you need to be forever mindful, that what worked great yesterday might not work so great today. I remind you of this because most of us are so busy that we don't have time to waste on non-productive efforts. I know I certainly am forced to concentrate on what produces the greatest return for the time spent.
[2003-08-01] Are Internet Marketing Seminars, Conferences And Workshops Worth The Money?
I just came back from the Internet Marketing Power Workshop and wanted to share the experience with you. Part of the reason I wanted to do this is because I am sure many of you wonder about the real value of all of the workshops, seminars, and conferences you see advertised. I attended as a speaker/instructor, but also because I knew I could, and did, learn a lot from all of the other instructors.
[2003-08-01] The Art Of The Joint Venture
There is no quicker or easier way to grow your business than to joint venture with appropriate businesses. The reason this is so powerful is because of the leverage joint ventures allow you to harness. Doing joint ventures allows you to decisively capitalize on the resources that both you and others are under-utilizing.
[2003-08-01] How I Squeeze 26 Hours Out Of Every Day!
If you're like me, good time management skills and tools are an absolute necessity. We often have so many "alligators snapping out our heels" that we don't know where to start. Here's my "extreme time management system." Adopt it as your own and you'll feel like you've gained several hours a day. It's how I squeeze 26 hours out of every day.
[2003-08-01] Are You A Pelican Marketer?
Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish.
[2003-08-01] Building An Unstoppable Multi-pillar Business
Jay Conrad Levinson in his books Guerrilla Marketing Weapons and Guerrilla Marketing Attack, points out that there are easily hundreds, if not thousands, of tools/methods you can use in your marketing. He points out that your competition is probably only using a few. He also emphasizes that if you just use a few more - effectively - you will dominate your industry.
[2003-08-01] How To Write Ads So Compelling That Your Readers Are Totally Defenseless - They HAVE To Respond!
What is the real secret to writing ads that are totally irresistible? It's communicating with your reader on an emotional level! It's communicating that you really understand his needs, want, and fear. Sure, your offer needs to pass the logic test, but it also needs to tug at something inside of your reader.
[2003-08-01] 20 Simple Things To Do Today To Dramatically Increase Your Website Sales
Need to increase your website sales? There are major things you can do which often produce incredible results. Things like having your entire website professionally rewritten. However, there are many little things you can do which also generate increases in sales. Through a process of continuous testing and making continuous improvements you CAN increase sales!
[2003-08-01] Multiplying Yourself for Maximum Effect
A recently popular topic of discussion in internet forums is the value of affiliate programs with two-tiered commission structures. Are you better off participating in a program that pays you a large commission on all of your sales but nothing on the sales of people who sign up as affiliates through your site. Or ... are you better off getting say 10% less on your personal sales, but getting 10% commission on the sales of all sub-affiliates that sign up through your site.
[2003-08-01] EMail Thousands Per Month - Without Spamming
The recent rash of spamming is a real irritant. Yet I understand why some are tempted to do it. Of all the methods of selling items over the internet, none is more effective than emailing your message to a customer. All of the other methods require the customer to look for or stumble across your offer. With email your message is right in front of your potential customer and many will look it over. This has generated a blatant disregard for many folks not wanting to receive unsolicited emails.
[2003-08-01] Using Autoresponders to Really Accelerate Your Business Growth
At some point early in the growth of every budding cyber business, the owner realizes that his success is - to some extent - limited by how fast he can answer the email. I certainly did. I would get hundreds of requests for free reports I offered, or for price lists. Even using Eudora Pro to filter email on related topics into specific folders I discovered that inevitably an email or two slipped through every day.
[2003-08-01] Ten big tips for moving to a small town
Considering a big move to a small town? Here's what I learned from my own experience.
[2003-08-01] Good Logo Design : 5 Things to Consider Before Choosing a Logo
USE
When designing a logo an important consideration is how you plan to use it. A logo created for a website or full color stationery printing will be designed completely different than one designed for faxing and imprinting on coffee mugs.
[2003-08-01] The 3 Secret Keys To Knowing If Your Idea Has The Potential Of Becoming Wildly Successful!
There's no question that a powerful idea has the potential to bring success to you and your business, but how do you know if your article, product, or ad copy concept will become successful?
[2003-08-01] Effective Ezine Advertising Part 1
Marketing an online business can be a daunting task, but is not hard when you take it day by day and step by step. Advertising your business, product, affiliate program, etc. in quality ezines can be well worth the money spent. When choosing your ezine, writing your ads and making your contacts, there are some things you should consider.
[2003-08-01] Are These Really Scams?
There have been many articles that tell you to be wary of a scam if certain information isn't readily available - namely a street address and testimonials you can verify. This is ridiculous, because people need more privacy in light of spam and all types of scammers. Another problem concerns those phone messages and emails you sent, that go unanswered - but there might be a good reason for that.
[2003-08-01] Create Your Own Fortune As A...Professional Organizer
Who doesn't need some sort of organization? From corporate offices to family home life, our world has the potential - and often is - filled with CLUTTER. A professional organizer is a person who loves to take clutter and put it into an orderly form, which is often as attractive as it is efficient.
[2003-08-01] Which email format is more effective to use, Text or HTML?
A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.
[2003-08-01] Can You Really Make It Online?
A good day or (night!!) to all you lovely people out there in cyberspace.Today I am going to talk about finding success on the net. For some three years now I have been designing and marketing websites , newsletters and articles.I started out in it as an hobby , but soon realised that I could make a career out of it.It has been a roller-coaster ride so far with it's fair share of ups and downs.
[2003-08-01] Identify Your Uniqueness To Attract Success
To get ahead and win this game we call life, you need to know what is unique about you. As individuals we're all unique and when you're able to identify and tap into this fully, instead of struggling, you'll attract the success you want.
[2003-08-01] A Mysterious Case: The Dysfunctional e-Book!
CYBERCITY (USA) - Maj. O. V. Erhaul of the Cybercity Police Department said in a press conference Friday that investigators have turned up a significant lead on a possible suspect in the mysterious disappearance of Tex T. Box. "We can't say for certain yet, but it appears that a subject calling himself "Poo" may be responsible for the sudden and traumatic disappearance of Mr. Box, one of this city's most useful citizens".
[2003-08-01] Interview with Judy Cullins by P.L. Fry President, Small Publishers, Artists and Writers Network (www.spawn.org)
1. How did you get started in the writing business? Was it a childhood dream?
[2003-08-01] 6 Steps on How to install confidence into your clients
What methods can we use to install confidence into your clients ?
[2003-08-01] What's Important Now?
We all know that doing the same old things will likely get you the same old result, right? Ok -
[2003-08-01] 10 Can't Miss Article Topics Readers Will Love
You sit down to write the first article for your third issue. That's when it hits you. There's nothing left to write about!
[2003-08-01] Reach Your "Perfect" Customers
Where is your business…right now? Is it where you want it to be? Do you know where you want it to be? Do you know what kind of people you want to do business with? Have you thought of how you are going to market to the kind of people you want to do business with?
[2003-08-01] How To Stop Your Site Disappearing Into The Void
Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you'll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what your advertising?
[2003-08-01] Don't Be Sorry for Believing in Yourself
Well folks, I have another message for you based on things I have experienced this week. This is also a lesson I have to keep reminding myself to live by.
[2003-08-01] Sell More Books With a Powerful Back Cover
Did you know that your book's back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?
[2003-08-01] Write Before You Look
Are you stuck on a writing project? Or is there something you'd love to write, but you can't get up the nerve to start? In over 25 years of writing, I've found that writing happens on the page. Just start writing. You can't do anything until you begin.
[2003-08-01] Cultivating Gratitude
Gratitude keeps us centered and wards off jealousy and negativity. Here are five little things we can do each day to nourish our sense of gratitude:
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