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[2003-08-30] Do-It-Yourself Search Engine Optimization Part 3: Off-Page Factors
Once you have selected your keyphrases and optimized your pages for them, the last step is to make sure that you get linked from the best directories, and from lots of quality sites with a topic related to your site's. The best search engines, and in particular Google (who alone can deliver 80% of the search engine traffic to your site) "crawl" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality sites the higher your page rank will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's that simple. Following these four steps is the best way to get the quality links you need:
[2003-08-29] What's Your Excuse?
Some of you are going to get angry when you read this.
On an almost weekly basis I get an email from someone who "really" needs the income generated from an online business, but they just can't afford to get started.
[2003-08-29] Build Your Writing Inventory
Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell.
Artists and photographers happily build up their inventory of works. Artists paint and draw, creating works which may sell next month, next year, or in 20 years. Photographers, even when they're working on commission, shoot images for stock.
[2003-08-29] 'Did you turn it on?' The mystery of the missing subscribers
Once upon a time, I bought a toaster oven at a large discount store. When I tried to bake a potato, I turned the temperature dial to 350 F. Nothing happened.
[2003-08-29] How to Create a Custom 404 Error Page and Get Your Lost Visitors Back
One thing that's certain on the Web is nothing stays the same for very long. This is especially true when it comes to pages of your website. When you first create your site you may think you'll never need to alter the structure. But as your site grows, chances are there will come a day when you need to move or change the names of existing pages.
[2003-08-29] Understanding your Website's Performance
One of the most under-rated aspects of any Website business is in its statistical data, or more accurately, it's owner's ability to interpret that data.
[2003-08-29] A way to increase Your repeat Traffic
Avoid slow downloading pages.
Make your web site easy to navigate, with easy accessibility to each of your page and a great layout.
[2003-08-28] Sell More Books With Your Sparkling Introduction
Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise personal note to them, they will buy your book on the spot!
[2003-08-28] Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.
[2003-08-28] Customer Loyalty vs. Satisfaction: Is There a Difference?
I spent time recently with one of my clients who had just recently spent considerable time and resources to survey the satisfaction levels of his respective customers and employees. The results were in and overall they were very positive for both internal (employee) and external customer groups.
[2003-08-28] How To Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow during an economic slowdown. Here are 3 things you can do immediately to overcome the impact of a slowing economy.
[2003-08-28] Search Engine Optimisation (SEO) and Search Engine SPAM
With Search Engine Optimisation and Marketing set to be one of the hottest sectors in the Internet Marketing industry in the year 2004 it is wise to assess the playing field cautiously.
[2003-08-28] Using Venture Capital To Start Up Or Expand
The world of the venture capitalists is a multi-billion dollar world. At any point in time there are billions of dollars of venture capital available. For the start up, operational, or expansion needs of all kinds and sizes of businesses. And if you have a viable business or idea you can get the venture capital that you seek.
[2003-08-28] Offer More Payment Options than your Competition
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.
[2003-08-28] GOOGLE Secret Revealed
Sherlock holmes said "You see but you don't observe". This article is based on observation and deduction, no one from the google had said the secret to me. And I understand some of you user are going to say that it isn't so, but what's the game, try it and I guarantee you will get top page ranking at google.
[2003-08-28] How To Tweak Your Website For More Sales
There are two pillars to a successful online business. One of them is traffic and the other is sales copy - in other words, your website. That's what this article is about - getting more sales from your website.
[2003-08-28] The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet Part 1
Many marketers ignore the fact that visitors often cannot find their website if they aren't promoting it consistently EVERY SINGLE DAY. Yes, I know it sounds hard but that's the only way to go . Each day you don't promote your website, will be a lost day for your business with potential sales lost !
You Need a Daily Website Promotion Strategy !
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 2 of 3
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Day 4 (Thursday) : Submitting articles
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You should not ignore the fact that writing articles about topics of your expertise can give you great exposure, more credibility and exactly the targeted visitors you want to reach .
[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 3 of 3
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Establishing Reciprocal Links
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Spend at least 15 minutes each day on reciprocal linking strategies.
[2003-08-28] Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
[2003-08-28] Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.
[2003-08-28] Employee as a Partner to Business Success
If a lady wants your attention and love, it is courtship;
If she does not like your presence, it is molestation.
If an employee wants responsibility, it is empowerment;
If he does not want responsibility, it is a burden.
[2003-08-27] Simple Steps to Increase Your Sales
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time?
One of the greatest selling myths is that you only have one product to sell.
[2003-08-27] How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."
[2003-08-27] Maximizing Your Sales Opportunities
"If you saw a $20 bill lying on the sidewalk would you leave it there?"
At this point many sales people think their job is done once they have closed the sale, particularly in a retail environment.
[2003-08-27] How To Fire A Customer
It must be Tax Season. How do I know?
I'm swamped with work.
And I just fired a client. Again.
[2003-08-27] When free is just another word for nothing left to lose
Lessons learned on particle marketing for e-Business marketing and web services.
Amulet Development Corp. (www.amuletc.com) launched its own web service eCriteria (www.ecriteria.net) an affordable and time efficient database design/publishing resource for beta testing in mid 1999.
[2003-08-27] Giving the Gift of Great Customer Service
Do you find yourself on a constant search for innovative and creative ways to thank your customers for their business? What is the perfect gift and when is the ideal time to give it?
During the holidays, everyone is flooded with food, flowers, cards and calendars from vendors of all sorts in an effort to show appreciation and keep good customers coming back.
[2003-08-27] Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.
[2003-08-27] Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.
[2003-08-27] The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".
[2003-08-27] How to MROI (Maximize Return on Investment) in Your Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. Get the data and massage it when you plan your marketing strategy. Here are some questions you should be able to answer.
[2003-08-27] Targeting ... How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service had wide ranging benefits for all industries. As a testing exercise we decided to hone in on one industry and see what happened.
[2003-08-26] Basics of Search Engine Submission in a Changed Search World
To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It's easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.
[2003-08-26] Enjoy your business
Are you looking to build an income online ? Then, unless you are here just for reading, you must take action now. You must come out of your sweet sleep and begin looking around. You will not reach any magical results unless you decide to make the wheels going.
[2003-08-26] How Do You Know Your Clients Can't Pay More?
"My clients can't afford higher rates."
When more than 330 business owners and self-employed professionals checked off reasons why their income was not going through the roof, this statement was chosen more often than any other.
[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 4
Web site design (Continued with a real estate site example)--
If you use a picture of a house on the main page of your site, use a picture that has a happy, smiling family in front of the house.
[2003-08-26] How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?
[2003-08-26] Give Them Service!
Are you losing sales because of poor customer service?
Examine these scenarios:
[2003-08-26] 3 Clever Ways To Capture An E-mail Address!
1) Get An Opinion
Hold an interactive poll or survey on your web site. Ask your visitors to e-mail you their vote or opinion. You could send them a "thank you" e-mail and also mention a product you're selling.
[2003-08-26] 7 Ways to Improve the Chances of Your Business Strategy Succeeding
Like most strategic plans, yours is probably missing some important details.
But then that 'WOW' project team that your manager kindly volunteered you for last week will soon map out the details...or will it?
[2003-08-26] Are You An Internet Daredevil?
I went and saw the new superhero movie 'Daredevil' this weekend, and for some reason it got me thinking about the Internet. This is probably a sign that I spend far too much time online--I can't even take in a flick without pondering on some aspect of cyberspace.
[2003-08-26] Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Latte Grande in life, here are four situations in which you do not want to find yourself:
[2003-08-26] Getting help - using mailing lists
Getting help - using mailing lists
What is a mailing list? It's a discussion group that converses by e-mail. Mailing lists cover a wide variety of topics, at all levels. Many lists have a moderator, who will check posts for suitability before the go out to the list members.
[2003-08-26] 10 ways to work through a business slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances.
[2003-08-26] Building Your Own Email List!
So how do you acquire the e-mail address and names?
[2003-08-26] ACCORDING TO SELLERS, SILENCE ISN'T ALWAYS 'GOLDEN’
When trying to sell a home, silence isn't always golden especially when you're expecting your real estate agent to call. In fact, it's one of the leading complaints among sellers in the real estate market. Often times you find an agent who is more than willing to take on your listing, but once the relationship is made, the seller enjoys getting a call at least once a week.
[2003-08-26] High Dollar Affiliate Marketing
One of the first keys to success in promoting affiliate programs is finding a market niche.
A market niche is any segment of a market where you can reach people effectively with a product or service they will want to buy. Let me give you an example:
[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 2
(Continued from Part 1)
Purchase your own domain name (Continued) --
Did you know that you can purchase a domain name for $21.95 a YEAR?? That's it! From there, you'll want to use a professional hosting company, which will provide an address for your Web site.
[2003-08-26] Communication is really a part of the ‘sales’ process
People buy or say ‘yes' to something, for emotional reasons in relation to benefits ‘perceived' and sometimes received. They use facts to back up or justify their purchase or decision.
[2003-08-26] Are You Reaching Everyone Who's on the Internet?
Statistics of Internet usage are showing that we need to keep broadening our thinking.
[2003-08-26] How To Survive "No, Thanks." In Business
When owning or operating a business, it's inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you've expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.
[2003-08-26] Reach or Frequency? ... Which Adds More $$ to Your Bottom Line?
Lets say that you have been given a budget of $10,000 (not including creative costs) to sell a new $800 product or service via direct mail to a relatively cold list. You know that once a new client comes on board they will usually spend another $2,000 with you over the next 2 years.
[2003-08-26] Home Business Secrets: The Amazing Success Principle
If you are involved in any small or home-based business, the secrets of success discovered over a century ago by an Italian economist, Vilfredo Pareto, will skyrocket your sales and profits.
[2003-08-26] The Tools of the Trade
Before you start optimizing your site for the search engines, you would need to arm yourself with some tools to help you. What follows is a brief review of 4 software programs that we find invaluable when we are optimizing our clients' sites.
[2003-08-26] Let's Blow The Lid Off Public Relations
And show it for what it is - a well-oiled strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.
[2003-08-26] Internet Marketing's Number One Greatest Secret
Success at building and operating an on-line business hinges upon your recognizing one very important fact. That is, that operating an on-line business is no different than operating an off-line business.
[2003-08-26] Are You Asking For Permission or Courting Disaster?
Permission based e-lists and ezines can be used by business and community groups to build relationships with both current and future sponsors, clients and members.
[2003-08-26] A Key to the Windows Fortress: The Registry
What is the Registry?
In the days of Windows 3.x programs used to put their critical data on .INI files. Every program had to create its own .INI file where it stores its relating data.
[2003-08-25] Do You Know Joe Girard?
The Guiness Book of World Records has proclaimed Joe Girard, "The World's Greatest Salesman."
[2003-08-25] Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
[2003-08-25] 30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
[2003-08-25] Proven Pricing Techniques
Product or service pricing on the Net is not as critical as many of you have heard, yet these pricing techniques are important marketing components and should not be underestimated.
[2003-08-25] Put Muscle on Your News Proposal
Let's say your company is opening a new widget plant. Immediately, you have change, which is one of the four basic elements of news.
[2003-08-25] The Power of a Story to Market Your Product On the Internet...
The Power of a Story to Market Your Product On the Internet... And How to Create One That Will Sell Your Product.
[2003-08-25] Utilize Those Traffic Exchanges
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"
[2003-08-25] Building Downlines and Keeping Them
You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely.
[2003-08-25] I WANT To Be An Online Marketer!
Where do I start if I want to be an online marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.
[2003-08-25] Save Promotion $: Attract the Right Audience to your Web Site
To attract your targeted audience to your Web site, you need to know your preferred audience.Then you'll spend less promotion time and money.
In everything you send out, think about your audience before you write.
[2003-08-25] 3 Under-Used Traffic Generators!
1) Viral Communities
Create your own chat room. Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site.
[2003-08-25] DEBT COLLECTING Q & A - #2
Dear Jim,
I have a client who, for the most part, is an excellent customer. However, I've run into a problem. He has refused to pay a $7,500 bill, claiming that they had to hire someone else to re-do the work we did for them.
[2003-08-25] Website 101
Are you one of the many businesses that don't have an Internet presence yet? Is it because you don't quite understand all the technical jargon? Websites, ISP's, servers -- what does it all mean? Then read on and learn the basics of what it means to having your own presence online.
[2003-08-25] 10 Great ways to fail as affiliate 'seller'
Only by knowing how to fail are you able to succeed.
[2003-08-25] When the Pie Gets Smaller, Have a Second Piece
Doing business on the internet isn't an option for most business people anymore. It's a necessity. But what happens when your business niche shrinks?
[2003-08-25] It's All About The Hits
Lets face it. It's all about the hits. The more quality hits you get to your site, the more chances you will have to promote your product and make a sale.
[2003-08-25] How to build a website
That is a good question. How do you build a website? Where does one start that has no clue about web page design? First we assume that you have access to a computer and to the internet. Once that goal is accomplished. You have open reign. There are literally thousands of ways to create a website.
[2003-08-25] How to get more hits on your website
You need more hits, more traffic? Well don't we all :). If this is one of your first stops on your quest to find help to generate more traffic to your site then you are in luck. That means you have not spent a ton of hours trying out stupid scams, or paying someone too much money to attempt to generate traffic to your site.
[2003-08-25] How to Promote Multi-Level Marketing Businesses Online
Congratulations! You've taken your first step toward your network marketing career by finding the company that is right for you and getting started.
[2003-08-25] The 2 Minute Paradigm, Convert 400% More of Your Traffic to Sales
It could be because I am from Oklahoma, but many euphemisms come to mind:
[2003-08-25] Are You Connective Or Dis-Connective?
What's it like when you call your customers or prospects on the phone or send them an email? Do they say to themselves:
[2003-08-25] How The Affiliate Masters Make Massive Sales
Everyone involved in Internet marketing knows the names of the affiliate program masters. Marlon Sanders. Mark Joyner. Jimmy D. Brown. Terry Dean.
[2003-08-25] Know Your Business From Top To Bottom
Every business environment has its own special technique of operating and to know all aspects of the key elements is what makes it successful or is what makes it more difficult to survive.
[2003-08-25] Four Easy Steps to Establishing a Website
Are you ready to establish a web presence for your organization or business, but overwhelmed by what appears to be a process that is complex and expensive? Unfortunately, this process does indeed seem confusing, given the variety of companies selling their services and the
inconsistency of pricing from vendor to vendor. But establishing a web presence can be simplified if you follow these four steps.
[2003-08-25] Desire, Discipline, Dedication
Somewhere I read an instructive speculation about exceptional role that dedication or perseverance as well as desire play in any self-made entrepreneur's life.
[2003-08-25] Conducting Business through B2B E-marketplaces
Businesses, which are still sitting on sidelines and not doing business on the Internet, should think seriously about their position! If you are one of them, chances are there, that you have to pay dearly for your indecision as you might lose significant market share to your more proactive competitors in a very short period of time.
[2003-08-25] A Checklist Leading to a Successful E-Commerce Website
To succeed in e-commerce, the following eleven steps are those that every business owner should tackle when developing their new online business:
[2003-08-25] Forget it! It's Too Hard To Measure
Oh, I don't know. I feel pretty good about the way some of us measure public relations results. I mean how can you measure the results of an activity more accurately than when you clearly achieve the goal you set at the beginning of that activity?
In my opinion, you can't. It's pure success when you meet that goal.
[2003-08-25] How To Make More Money ... The Trend Is Your Friend!
Stock Market investors know it.
Commodity traders know it.
[2003-08-22] Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But, there may better ways to accomplish the same tasks.
[2003-08-22] Where Were You When the Lights Went Out?
August 2003 will be remembered as the month when North America's East Coast suffered massive power failure, rendering cities, communities and businesses without power.
[2003-08-22] Don't Need No Stinking PR?
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives.
[2003-08-22] Start Your Own Home Based Collection Agency
What is a Collection Agency?
A collection agency helps businesses collect money from past due accounts. As a collector you would contact people who owe money to your clients via mail and telephone, in order to ensure payment.
[2003-08-22] $800K From His Home Business!
There are people who are successful on the web--making $100K or so--and then there are SUPER successes, people like Chad Tackett. Chad makes over $800,000 per year from his single website.
Not too shabby.
[2003-08-22] 5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.
[2003-08-22] Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
[2003-08-22] Would You Like An Ebook With That? What McDonald's Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas.
One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.
[2003-08-22] 90% More Business...But How?
I would like to tell about a little used technique so powerful it could make your investors forget about you, your product and your service and yet you still make gobs of money.
[2003-08-22] Top Ten Suggestions for Selecting a Real Estate Agent
In order to find a real estate broker or agent who meets your needs and makes your buying or selling experience a positive one, Century 21 Real Estate Corporation recommends you:
[2003-08-22] How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.
The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.
[2003-08-22] How To Create A Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media.
[2003-08-22] How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:
[2003-08-21] Debt Collections Q & A #3
Q) My small business has grown over the past year, but the growth has also brought more past due accounts. This is the first year I've had these problems. Am I doing something wrong?
Tom S., Boulder, CO
[2003-08-21] How To Find A "Hungry Market" Of Buyers Wanting To Throw Money At You
Make no mistake; there are literally thousands of potential tightly niched "hungry markets" out there. Markets abound! People are ready and waiting to throw money at you.
[2003-08-21] How to sell yourself in an Audition: Step 1: Mental Power
What makes a successful audition? I've heard this question asked so many times. Within three installments, I am going to give you some very useful suggestions on how to sell yourself in an audition. After hundreds of auditions (both good and bad), this is what I have found.
[2003-08-21] Making Money from a Subscription Site
Originally, the Internet was free. It was intended as a way for people to exchange information. Web sites were basically just text documents posted for all to see.
[2003-08-21] The Pros and Cons of Three Common Internet Marketing Strategies
Have you ever been confused by two different strategies in your online marketing efforts?
I see the inconsistency of ideas all the time, whether I am sending out my ezine or selling products online.
[2003-08-21] Please Don't *You* Buy Any More Useless Reprint Rights
Yes, one of the quickest ways to get into business for yourself is to buy the reprint rights for someone else's product. It saves you the time and effort of developing your own product.
[2003-08-21] The best-kept lowest-cost promotion secret
How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it? Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.
[2003-08-21] Patience Is a Virtue
I want 10 million visitors to my site a day! A common desire, but not a common event. Banner ads don't work and neither does Internet advertising! A common statement these days, but is it true? Multimillion-dollar Web sites go out of business on almost a daily basis after spending hundreds of millions of dollars in advertising.
[2003-08-21] Small Business Failure? Nuts!
Pardon my enthusiasm, but a large part of your small business' success is somewhere else. Namely, out among the company's important external audiences.
[2003-08-21] Web Site Checklist For Low Sales
What good is your Web site if you want to sell something and your aren't? If your Web sales are down, check your copywriting. You need Web site copy with marketing pizzazz.
[2003-08-21] Realtors - 5 Easy Steps for Stuffing Your Prospecting Pipeline in 14 Days
I am about to show you a proven technique that literally stuffs my email with prospects. As a matter of fact - I consider this to be my #1 best performing prospecting tool EVER. I am so confident that it works that I am willing to guarantee its success (more on that in a little bit).
[2003-08-21] The Ultimate Reason To Become A Millionaire
Why should you strive for financial success?
For the money you will receive? For the attention you might garner? What is your reason?
[2003-08-21] Are You Willing to Follow Three Easy Rules to Kill an Internet Guru?
I know the title is kind of absurd. I came up with it with Headline Creator Pro. What can I say? But it did give me the idea for this article and that was enough. It also contains a little bit of truth. But I will get to that later.
[2003-08-21] 15 Places To Find Your Next Info Product Idea!
1. Online Bookstores- Write an info product about a subject that relates to one of their bestsellers or one that has an excellent review.
[2003-08-21] Joe Vitale's Unspoken Marketing Secrets!
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.
[2003-08-20] 10 Ways To Inject Extra Profits Into Your Business!
1. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
[2003-08-20] How to Give Your Service Legs
Giving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.
[2003-08-20] 3 Order-Generating Secrets!
1) Change the benefits on your product ad from text to links. When people click on the link, it will take them right to the order page. It'll give them an urge to buy your product. People will usually click on links because they think they might be getting one of the benefits for free.
[2003-08-20] What's Standing Between You and More Sales?
Are your sales where you want them to be? No? What should you do first to build sales? First, assess where you are. Your answers to the following questions will put you on the road to increasing your sales.
[2003-08-20] E-marketplace ; Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost- cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!
[2003-08-20] How One Free Advertising Method Can Transform Your Income
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.
[2003-08-20] The Barter System - Overlooked and Underrated
The barter system is one of the most overlooked and underrated forms of site promotion available today. Bartering is one of the fastest ways to increase your traffic almost overnight.
[2003-08-20] My First Commission Check!
Finally! -- I have researched Internet Marketing for six months. I have analyzed everything that has come down the CyberSpace Turkpike. Some are zippy little sports cars which zip on by in a flash -- never to be seen again. Some are expensive gas-guzzlers that meander down the road. Some are Mac Trucks filled with lots of products. And...I'm still on my bicycle...
[2003-08-20] Found It By A Dumpster!
We recently rented a flat in Europe where we are carrying on research. We really needed to create a better workspace. We have two computer systems and no desks to put them on. We don't want to buy desks. They are bulky, heavy and costly to move! What was our solution?
[2003-08-20] I WONDER - Do We Listen?
The other day I was in 3 conference calls and missed a 4th due to not being able to stay connected in the conference room for some reason. I also talked with several marketing friends, as well as some possible customers. I was on the phone over 5+ hours.
[2003-08-20] Quick Ways to Boost Sales in a Slow Economy
These days everyone has the same problem. With war updates broadcast 24/7, people are too focused on death, violence, political upheaval, and an uncertain future to worry about shopping. And that's what puts the economy in its current state.
[2003-08-20] Make a Great Impression in 600 Pixels
If your newsletter's in HTML or print, you need a nameplate (the banner that displays the name of your newsletter).
Designing a nameplate is similar to creating a company logo. Typically, you'll want a design that's memorable, compact (size-wise), and classic enough to last two or more years.
[2003-08-20] Working Your Business Around The Clock!
At the dawn of the Information Age came the fax-on- demand...information received instantly by using a fax machine.
[2003-08-20] Create a Simple, Effective PHP Form for Your Web Site
If you have been struggling to set up forms on your web site using cgi, then definitely read this article. Installing a simple PHP form is much easier and faster than installing a cgi form and doesn't need any programming experience.
[2003-08-20] 10 High Octane Ways To Unleash Your Profits!
1. Use more than one P.S. in your ad copy. It is one of the most read parts of any ad, so why not use two or three of them instead of one.
[2003-08-20] Do Not Call List"...Death Knell For Leads Programs?
I'd pay close attention to this for awhile. There are implications for leads programs especially.
[2003-08-20] EXHAUSTED OR EXHILARATED, WHICH DO YOU CHOOSE?
The answer to that question would seem to be obvious. If we stop to look at behavior, though, it seems many folks prefer exhaustion. They might say differently, but, behavior seldom lies. There is no question that folks are busy beyond belief. But, what are they busy about?
[2003-08-20] 10 Super Charged Ways To Spark Your Sales!
1. Add a free interactive game to your web site. You could hire someone to create it. The game should be related to the theme of your web site.
[2003-08-20] How to Be Popular
OK, most of the time I use this space to give YOU a little lift. This week I want to turn that around.
[2003-08-20] The Truth About Link Exchanges
It doesn't matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you're not careful it can actually hurt you instead of help!
[2003-08-20] Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.
[2003-08-20] Marketing From An Island
Yours might be a physical island, like mine, or a psychological one from isolation at home that may also infer a lack of support from your nearest and dearest. What's more, feedback suggests that this is a common problem.
[2003-08-20] Where Is My Pizza?
Customer Service starts with the customer ... in applying just a little thought. Let me try a scenario ...
You see an ad in your local newspaper for a new home- delivery pizza service, so you decide to give it a try. You call them, you order the one with all the trimmings and they give you the usual response that your pizza will arrive in 10 minutes. Sixty minutes pass slowly and still no pizza.
[2003-08-20] Don't Slacken for Summer
Beaches beckon, people go on vacation and everyone says summer is a slack time for sales. The temptation to shrug and accept this as a faite acompli, is therefore great.
[2003-08-20] Write News Proposals, Not Press Releases
There are only two times to write a news release.
[2003-08-20] Realtors - Discover How To Use Reciprocal Links To Drive Prequalified
Everyday, I get at least one phone call from a mortgage broker, appraiser, inspector, title insurance representative, or attorney - all asking the exact same question:
[2003-08-20] Rocket Your Way to Riches
It's Monday morning and today's the day you begin at your new post. After a 25 year career in construction, hair- styling or burger-flipping, you've finally landed that coveted job with Rocky Rockets Inc.
[2003-08-20] Two and Two Make Five
This is not bad a lesson in maths, this is about getting more profit from your business through co-operation and teamwork. Do this successfully and you'll create something where the value of the whole is greater than the sum of the parts. It's a true story that will show you exactly how to make two and two add up to five, or more.
[2003-08-20] Formatting Your Ezine with TextPad
One of the questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a tool I would be lost without.
[2003-08-20] Internet Business Doomed by Grand Theft
Every ezine I read these days, including my own, editors are having to waste valuable space reiterating the rules or tightening them up because of the variety of abuses that they suffer from unscrupulous subscribers.
[2003-08-20] How to link to yourself to get repeat visitors!
What do I mean? OK, assuming you have a website with some very useful reference material on it. You do, don't you? Content is king. And you get lots of visitors ... (OK, that's a whole other article.) Well, your visitors might wish to save that information for later.
[2003-08-20] Dollars and Sense Ezine Advertising Strategy
Today, I am going to show you some excellent sources for ezine ads at just $2.00 each or less and show you how to get the very best results from using them. They are effective and you will get results if you follow a planned strategy for success.
[2003-08-20] Finding Inspiration to Realise Your Dreams
"Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great." Mark Twain
[2003-08-20] Email Marketing
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.
[2003-08-20] How Do You Measure Success?
Do you just count $'s or pounds or whatever your currency is? Obviously that's one goal and, to make enough money to be at least self-sufficient is something we all desire. But there are many other measures: all part of the long-term view, which will create a business that will sustain you and your family not only today, but also for many tomorrows.
[2003-08-20] Dealing With Business Slow Downs
When times are slow for your home-based business, chances are you won't have the luxury of waiting and seeing if things improve. You'll need to take steps quickly to get back on track.
[2003-08-20] How Effective Are Your Ads?
Do you read classifieds ads? I do because I ran an advertising ezine and I can tell you it was an education. Ads are the first impression the unsuspecting public gets of you and your business. They are "make or break", so do yours shape up?
[2003-08-20] 10 Reasons To Sell A Fee Based Subscription Ezine!
1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
[2003-08-20] Get More Traffic Using These Powerful Offline Advertising Techniques!
With the invention of e-commerce and online storefronts we've ushered in a new low-cost way to promote and run a business. But still the fact remains that most businesses online are completely neglecting the affordable advertising methods available to us in the offline world.
[2003-08-20] Guide to Obtaining a #1 Ranking in the Search Engines
When it comes to optimizing your site for search engines you basically have two choices: You can hire someone, with experience, to do it for you, or you can learn the basic principles of search engine optimization and do it yourself.
[2003-08-20] The Truth About Joint Ventures: How to Eliminate Your Competition By Making Money From Them
I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...
[2003-08-20] Use PR to Change the Customer
When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster.
[2003-08-20] How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
[2003-08-20] 15 Creative Ways To Make Money With eBooks!
1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
[2003-08-20] The Little Web Site That Could
Promoting even the best opportunity on the Internet is tough... ... unless you have a responsive list of open-minded opportunity seekers interested in building a profitable on- line business.
[2003-08-20] Should I Pay $299 to Post My Real Estate On Yahoo?
Remember when getting a listing on Yahoo was simple and free? Not anymore, now Yahoo charges $299 for a listing and here's the zinger - you're still not guaranteed a listing! The only thing your $299 buys is a promise to review your listing request within 7 days. If your listing doesn't meet Yahoo's standards, then you are out $299.
[2003-08-20] How NOT to Appear Like a Spammer
You've probably received something that is called SPAM. SPAM is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will try to explain how NOT to appear like a spammer.
[2003-08-20] Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.
[2003-08-20] Use Online Diaries Instead Of Testimonials!
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
[2003-08-20] TEN answers that turn Your visitor in to Your Customer
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.
[2003-08-19] Finding reciprocal links for your site
Links help your popularity with the search engines. They should also bring you more visitors, if the sites that link to you are relevant, and have high traffic themselves.
[2003-08-19] 5 Steps To Reaching All Your Goals With Minimum Work
Would you like to know how to get 10 times more done in a day than most people do in a week, with less work?
[2003-08-19] Natural Marketing for Full Business Success
Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail."
[2003-08-19] How To Keep Pace With The Rapidly Changing Internet
The noose keeps tightening on publishers and email marketers. We're caught between the "Slim Shadys" who believe that if you have email, you're fair prey and the powers that be who feel that we're just collateral damage in their war with "Slim Shady."
[2003-08-19] Taking Care of Business!
So you've set up your online business and you're ready to go. You feel like your online status has changed. Now you get to call some of the shots. You feel like you've grabbed some of the awesome power of the Internet. Forgive me for laughing but it won't be long before you realize just how little power you actually have.
[2003-08-19] 10 Sizzling Ways To Improve Your Ad Copy!
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
[2003-08-19] Unleash The Power Of Perpetual Marketing
I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other.
[2003-08-19] Editing Yourself
Not everybody has access to a professional editor. Sometimes, you're forced to edit your own writing - a danger some of us know all too well.
[2003-08-19] 8 Hot Tips For Search Engine Success
I was worried. "With a hundred million web sites competing, how on earth can I get anyone to my site?
"Search engines," said my friend Dave.
[2003-08-19] Five Hints for Surviving a Business Slump
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn't always simple. When sales are slow or new customers are sparse, you don't need to throw in the towel and call it quits.
[2003-08-19] Don't Fear The Search Engines!
Step 1: Positioning (a.k.a. search term selection)
[2003-08-19] Debt Collecting Q & A – #5
Jim: My question is simple. I don't like to mess around so I just hand my delinquent accounts over to an attorney who sues the client right away. I either get a judgment or they pay just before the court date. Why doesn't everyone do it this way?
Barry (OH)
[2003-08-19] Networking: Your Way to Build Business Relationships - Part 2
Guidelines for Business Cards and Preparing Your Small Talk
In the first installment of this 3-part article, we discussed networking events and how to 'work' a room.
[2003-08-19] Eliminating Complaints Without Losing Your List
How would you like to never receive a sp^am complaint again?
[2003-08-19] You're In Good Company
"STARTING, GROWING AND MAINTAINING YOUR BUSINESS IS TOUGH."
That's one sentence that you will hear come out of my mouth again and again. I tell it to all of my clients, and I tell it to most of the people I meet who are trying to start a business who are NOT my clients.
[2003-08-19] How to Buy, Test and Use a Mailing List!
I just bought 2,500 leads from an opt*in mailing list vendor. They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" so included an extra 1,000 names -- 3,500 names for $25.00.
[2003-08-19] Are You A Goodwill Business?
"Why do you give so much publicity to other businesses? Don't you see that your potential customers will flock to them rather than you?" When I get this comment, my reply is one or both of the following:
[2003-08-19] You've got an EXCELLENT Idea! Now What?
Q: How do I protect an idea before I do any thing else with it?
[2003-08-19] How To Hire A Search Engine Optimization Firm
Search engine optimization is a growing industry, and increasing numbers of companies are becoming interested in hiring search engine optimization firms. Unfortunately, many of these companies become interested in search engine optimization for the wrong reasons, and many also have unrealistic expectations. This article should help companies determine whether they are ready to hire a search engine optimization firm.
[2003-08-19] Introduction to Strategic Marketing
After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.
[2003-08-19] Give Prizes and Get Sales - Start Now
You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.
[2003-08-19] 10 Killer Ways To Jump Start Your Profits!
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
[2003-08-19] 10 Sure-Fire Ways To Intensify Your Sales!
1. Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
[2003-08-19] How to Overcome your Computer? Part #1
Is your computer giving you a headache? Are you struggling to practice every new tip you learn? But it is just useless because it's impossible to recall.
[2003-08-19] Publish Your Way To Web Site Traffic
Besides using search engine traffic, It is possible to generate a steady stream of website traffic by repackaging existing marketing collateral and content that might be collecting dust or virtual dust on your desk or hard drive and giving it away free.
[2003-08-19] 9 Fast Ways To Multiply Your Income
Would you like your marketing dollar to do the work of 2, 5 or 10 dollars?
[2003-08-19] Eight Ways To Save Time By Putting Routine Business Tasks On "Autopilot"
Your time is valuable! Why do mundane tasks that your computer or that computer software can do?
[2003-08-19] Why Honesty Sells!
It's human nature to trust, to believe.
Little children come into this world trusting and believing. It's when someone is dishonest that they start to disbelieve and to distrust.
[2003-08-19] Can You Really Turn Your Passion Into Profits On The Internet?
I told a friend the other day that I had started a business on the internet.
[2003-08-19] Don't Procrastinate Your Way To Success
When you find a good idea, do you take it and immediately get to work and "do" it?
[2003-08-19] To Make News, Solve a Reporter’s Six Basic Problems
Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems.
[2003-08-19] How To Become An Expert In One Easy Lesson
When I took my first job as a newspaper reporter, I became an instant expert!
[2003-08-19] This Unique Style Will Get Your Article Noticed!
The other day, while trying to come up with an idea for an article to send out on the internet (in hopes of getting it published) it hit me!
[2003-08-19] Why Should I Trust You?
This is a question your web site visitor will quickly ask, particularly when considering a purchase at your site.
[2003-08-19] 10 Ways To Keep Your Website Visitors "On Site"
Don't you hate it when visitors come to your website for only a second or two and then quickly click off to another site?
[2003-08-19] Push A Button--Automatic Business!
I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too.
[2003-08-19] Writing Articles - It's The Ultimate Promotional Tool!
I've finally found it! The ultimate marketing tool.
It's inexpensive to advertise (try - free!). And it promotes your business (or website) like crazy.
[2003-08-19] Where To Get Great Ideas For Writing Your Next Article
There are times when I want to write an article to send out to promote my web site (or for my newsletter).
[2003-08-19] Are You Really Online To Give Everything Away For Free?
Think about it for a minute. On the information superhighway you can get almost any kind of information you want for free.
[2003-08-19] You Need More Than Just a Sales Page And a Website To Sell On | |
