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[2003-03-31] A Profitable And Successful E-mail Ad!
In order to have a "Perfect E-mail Ad," your email only needs two (3) very important "Key" elements:
1. Be Requested.
2. A "Killer" Title.
3. An Email Link.
[2003-03-31] You Have a Good Home Business Idea... What's Next?
So, you want to start your home-based business. You have an idea. But do you know where to start? That's important to start with the legal aspects of running a home-based business: business registration and taxes. The first thing you should consider is choosing an appropriate form of business.
From a legal point of view, there are four types of businesses:
[2003-03-31] Increase Your Sales With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? I did it this week.
[2003-03-31] Cruise on in to Profits: Market Your Professional Practice This Unique, Luxurious Way
Whether you're a professional public speaker, therapist, financial analyst, business consultant, coach or entrepreneur, being a Lecturer on a cruise ship is a great way to market your practice--wouldn't you agree? You can do something you love to do, promote your practice to a whole new audience, and have a first-class vacation at the same time.
[2003-03-28] How to Sell Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.
[2003-03-28] I Give Up!.......How to NOT Say Those Words!
Boy, I tell you....it seems the world is just going crazy these days! The economy is going haywire, the war is started, and things just seem to be out of control!
[2003-03-27] Eleven Ideas To Develop A Business
You are tired of punching the clock everyday, tired of office politics, worried about downsizing and retirement, tired of overtime, tired of being tired, and you have decided that enough is enough. You have decided to take control of your time, your income, and your future, you have decided to spread your entrepreneurial wings and go into business for yourself!
[2003-03-25] Using Meta Tags Wisely
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
[2003-03-25] How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Service
A client asked me, at what point do you change your Web site when not making enough sales? Within a month. To get ready for the new Web pages:
[2003-03-25] Sometimes It's The Little Things That Count!
Recently, I decided to switch my web hosting company. I had been with my last hosting company for almost two years but I was having continuing problems with their system. So I switched and I am up and running without too much problem.
[2003-03-25] Failure is Not an Option
I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus, and motivational experts who can tell you. The problem is: Most of us don't listen.
[2003-03-24] 3 Ways to Make Your Communication More Persuasive
Is all communication persuasive, aimed at convincing others to act or think as we wish? Sometimes it seem like it is. At the least, we can say that much of what we communicate has a persuasion component in it.
Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the underlying premise is that strategic communication works more effectively than communication without a conscious purpose. So, I'm trying to persuade you that one approach (the strategic) to communication works better than another.
[2003-03-24] Desire, Fuel for success: How to Keep it Alive and Burning Strong!
You have permission to publish the above article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication or direct link to your website will be appreciated.
[2003-03-24] SUCCESS Comes... When You Turn INDECISION And FEAR Into POWER and ACTION
"We have nothing to fear but fear itself." Franklin Roosevelt
[2003-03-23] Avoiding Tax Scams
"Pay less taxes"
"We can teach you how to avoid paying Federal Taxes"
[2003-03-21] Can You Haggle?
"What's your best price?"
"You'll have to do better than that."
"I can get it for…at your competitor."
[2003-03-21] Amazing Secrets For Your Home Business
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.
The psychology of negotiation
[2003-03-20] Styling Your Copy for Search Engines AND Visitors
Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off your visitors. To demonstrate how it is possible to style your copy for search engines without diminishing the visitor experience, it is perhaps easiest to create a fictional example.
[2003-03-20] Ten Ways to Get SEO Clients... beginning with your local market
If you're a professional search engine optimizer, the field is wide open for you as far as clients are concerned. But how on earth do you find them?
Let's face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.
[2003-03-20] Foil the Bots - Bypass the Blocks!
Bypass the Blocks!
I am on my way to choosing the right o*p*t--i*n mailing list for me! At this time, with only about 1200 names in my database, I manage my list myself. I am glad of my slow, methodical approach. Because -
[2003-03-20] What Is the Real Future of Email?
Weekly, I keep an eye to the horizon to assess new developments in the Internet environment. In noting the changes, I sometimes begin to feel overwhelmed by feelings of doom.
The S~P~A~M problem is one such item that leaves me at times in much distress. I fear the trends of the ISP's in their efforts to get control of the S~P~A~M situation.
[2003-03-20] Submitting Articles to Yahoo Groups
You mean there's something else besides www.ideamarketers.com, www.goarticles.com, and Internet sites for submitting your articles?
Yes, there's Yahoogroups.
[2003-03-20] Quick Guide to E-newsletter Publishing
Newsletter or e-zine publishing is a leading communication and marketing tool for your web site and an important part of building a long-term successful online business.
[2003-03-20] How Much to Spend on Advertising Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
[2003-03-20] I Want To Start An Online Business...What Do I Do?
Well, congratulations! You have decided to start your business online. You have the skills, the knowledge, the enthusiasm and desire needed. There's just one problem.......Now what do you do?
[2003-03-19] How to Make Money Giving Away Clip Art
Everybody loves to find free clip art on the Web. Some people are clip art addicts. They must have every bit of clip art they can find, purchase, or swipe. Other people will search for days for the specific piece of clip art they need. There used to be a lot of good free clip art on the Web. Now most clip art sites require you to pay.
[2003-03-19] 10 Secrets For Everyday Writing Success
During my 25-year career in a variety of professional positions in both the private and public sectors I have written literally thousands of letters and memos andhundreds of reports. If I had to boil-down everything I've learned about practical day-to-day writing for both personal and business purposes into 10 key points, this would be my "top 10 list".
[2003-03-19] Selling Niche Items on Ebay
A website is great to have for residual income, for presence, to have a place called home on the internet. I admit I love it. Instead of hunting for sites to host my pictures and software for free, I have a place and it is all mine. But nothing beats eBay for instant, in your face sales.
[2003-03-19] How to Market Your News to Reporters
If you want create a PR campaign that is effective and consistent, you must learn to market your story to the news media. You must learn to treat reporters as the customers who will either buy or reject your product: raw news.
[2003-03-19] How Much to Pay for Advertising Part I
At least once per week I get this question. It's not an easy one to answer. If you are just starting out, getting visitors to your site is a BIG priority. Sometimes a little cash can really grease the wheels.
[2003-03-19] Are You an Entrepreneur Who's Not Afraid to Think Outside the Box and Make Some Money?
"It's called Companion Air," my client Sarita bubbled. She wants to take a trip and doesn't want to leave Rudy, her dog, at home. So there she is, with lots of money and time, staying home.
[2003-03-18] What's Wrong With My Ad?
Are you frustrated with your ad response? In desperation I rang a friend who had 5 websites raking in thousands a month.
"What am I doing wrong?" I asked him.
"Simple," he said. "Make these adjustments. Then you should start getting BIG sales from your SMALL spaces."
[2003-03-18] Are You Staying True to Your Strengths
I stopped by a preschool the other day, and met Sam. He caught my eye right away because he had presence. We call him "Mr. President," the teacher told me. "He's bossy."
[2003-03-18] How to Guarantee Online Success
If I could guarantee an online income from your business meeting all your criteria for time demands, size and lifestyle, how much would you pay for it? $10K? $50K?
[2003-03-18] Doing the Things You Thought You Couldn't Do!
All of us at one time or another had something which we thought at the time, was beyond us. It could have been something as simple as driving a car or speaking a foreign language. At the time we coudn't see ourselves doing that activity.
[2003-03-18] Handle Your Distractions to Keep Focused
You've chosen to be more focused, you've discovered what you want to focus on, and you know what you need to do to maintain that focus.* So that's it, job done; you're totally focused. Well that may be true for the moment, but there are still distractions which may get in the way.
[2003-03-17] But What If You Can't Create Your Own Product?
The real money IS in creating and marketing your own products. You don't have to be on-line long before that truth begins to sink in. It's no different than off-line really. The off-line manufacturers earn substantially more than their sales representatives. On-line, when you create your own product, you become a manufacturer. Your affiliates are commissioned sales representatives.
[2003-03-17] How to Survive “No, Thanks.” In Business
When owning or operating a business, it’s inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you’ve expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.
[2003-03-17] Blueprint To Ecourse Profits!
"What an ambitious article title" you say...
But what little things you learn here will clearly be beneficial, IF you have not utilise this method of email marketing before.
[2003-03-17] It's The LIST, Stupid!
You recall that famous slogan written on a blackboard in the Clinton war room during the 1992 campaign: "It's the economy, stupid!" It helped the Clinton campaign stay focused, and a catch phrase like that can work for you, too.
[2003-03-16] National Do Not Call Registry On The Horizon
Growing tired of those pesky telemarketing calls during the middle of dinner ? Don't want to buy the latest "gizmo" to zap or block their unsolicited calls ? Well , the federal government has finally heard our complaints loud and clear and help is on the way.
[2003-03-16] What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!
[2003-03-16] Make your Book Stand Out From the Crowd
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."
[2003-03-15] Measuring Your Worth
It has been said that your worth can best be measured by the benefits others have gained from your success. How do others benefit from your gains?
[2003-03-15] The Art of Questioning Yourself Well
Have you ever heard someone say, "I'll just have to accept my fate"? I'll bet you have. Did you find it an empowering thing to hear? Of course, there are several possible interpretations of the remark. It could mean that the person believes they have done everything in their power to bring about the outcome they desire. Then they are willing to accept their fate. On the other extreme, it could mean, "I have no control at all. I'll have to take what life hands out to me." It is the latter that saddens me. How about you?
[2003-03-15] Don't Wear Your Straw Hat Near a Hungry Moose
QUESTION: "So, How can a company who has a Vacation Rental Business that is starting up in Vail, Colorado, be at all benefitted by the Internet?"
[2003-03-15] You Are Your Very Best Guru!
Common to every martial arts discipline is maintaining your physical, mental and emotional center. That the only time(s) you are thrown is when you are misdirected away from your own center.
[2003-03-15] Are You "Looking For Love" In All The Wrong Places?
Recently I was invited to give a seminar on "The Information Age and Making Money". It was a very interesting time with a lot of questions being asked about online marketing and getting started.
[2003-03-15] Lay Your Firm Foundation!
For over 5 months to date I have been floundering along learning more about I-Marketing. I have subscribed to free eCourses, and eZines. I have collected many free eBooks and eReports. Many of these once had a price tag. I firmly believe once something is written, it is ancient history. Think about it...if you discovered a new method to make money on the Internet, would you immediately tell everybody about it...before you maximized your profit potential? Afterwards, you could make more profit by sharing your experiences. Finally, you would give it away to publicize yourself and find a market for your next "for sale" ePublication.
[2003-03-14] Internet Marketing - Doing It Like The Big Guys Do It
When I brainstorm with clients on how to improve their on-line businesses, one of the things I always ask myself is what are my struggling clients doing differently than the big on-line successes? That generally holds the key to them improving their businesses. Today I thought I would share with you some insights into what the "Big Guys" do that the struggling internet marketers usually don't. Some of these things may seem obvious. However, many people observe the obvious, realize what they need to do, and then do nothing. Those who succeed act upon their observations.
[2003-03-14] The Ultimate Home Business Secret?
Any study of Game Theory shows you how to use co-operation to your advantage. In the small business world, using strategic alliances can pay big dividends.
You are instantly able to leverage the goodwill of a competitor to your own advantage and, in the process, offer your customers a wider range of services that will boost your own profits.
[2003-03-14] Is Opportunity Knocking at Your Door Right Now?
Bill Gates is quoted as saying "there has never been a time like the present, with so many opportunities." Its almost like the California gold rush, only its so much bigger, because of the global reach of the internet and other global technologies. The possibilities are endless.
[2003-03-14] OK People - Let's Get Real!
It's all about numbers - or so some ezine publishers would have you believe.
[2003-03-12] The Elements Of A Great Manager
As you know, being a manager is no easy task. And if you’ve been promoted from a technical position you may not be prepared to meet the demands of your new position. For some, managing comes naturally while others struggle with creating cohesive teams, handling staff difficulties and producing satisfactory results. As a result, they are stressed out and overworked.
[2003-03-12] Shortcuts Will Kill Your Business
Think of your business as a living, breathing, organism. It requires you to give it a large portion of your time and effort in order for it to grow and flourish.
You must spend time "feeding" it fresh content and searching for ways to improve it.
[2003-03-12] Succeeding With Your Info-eBook Biz
My success has been through writing and selling (sometimes giving away) ebooks on topics I have practical experience in. In my pay-per-title ebooks, I share my knowlege (tooting my own horn *grin*) of the clerical support field... gained over a 14 year period. The free ebooks I use, more or less, as a "teaser" to introduce possible customers to my style of writing. Some freebie ebooks feature related ClickBank links (for commission), others I include rotating banners ads (charging others to have their banner included in the rotation).
[2003-03-12] Look Before You Leap: A Price Increase Backfires
I just got off the phone with a company that provides me a service for which I pay $600 each month.
A couple of days ago I received a letter from them saying that due to economic factors, cost increases, blah, blah, blah they were going to raise my rate by a "modest amount".
[2003-03-12] 10 Simple Steps to Home-Based Transcription Business Success
I'm often asked how someone can not only establish, but also succeed as a home-based transcriptionist. This is a difficult question to answer - even after more than 14 years in the business. There are so many different factors to consider, not the least of which includes YOUR experience, training, education, skills and "homebase" (area of the country you operate from) as well as your specialty.
My first advice to you is to obtain the necessary skills from an educational program or on-the-job training. You cannot market your services and/or expect to earn a salary with inferior skills - or no skills at all.
[2003-03-12] Beware of Today's Targeted Scams
There are zillions of scams floating all over - online websites, emails, regular snail-mail, and phone calls. You need to be wary of everything - and that's a tough call.
As a funding agent, I got a call the other day, and this woman was asking of we can do a certain type of loan - I asked her to explain, and she said she needed a huge sum of money to build some sort of housing project - in NIGERIA.
[2003-03-12] Tax Filing 101: It's Never Too Early To Procrastinate
For all you procrastinators out there, here's a nuts 'n bolts guide on how to legally postpone the filing of your Year 2002 income tax returns. When it comes to putting things off, you can never plan too far ahead! In many cases the IRS allows you to file a 'no-questions-asked' extension form. Which particular form you file depends on what type of entity your business happens to be.
[2003-03-12] Are You Building Your Business By Guessing Or Testing?
A distributor for a network marketing company called me this week for help in promoting her business. Julie places ads in ezines (email newsletters) to generate traffic to the free website provided by her company. She also sends postcards to several targeted mailing lists to generate inquiries and traffic to her website. I asked her what was producing the most profitable results. She answered, "I don't know."
[2003-03-12] Tax Time & National Procrastination Week. Coincidence? You Be the Judge.
It's tax time again, and also National Procrastination Week. What a unique opportunity.
I'm doing what I've always done. Putting it off . putting it off. Are you? I'm procrastinating, and thereby making the situation worse. I'm fairly organized - after all, I'm a licensed Accountability CoachT. (http://www.goodingaccountabilitysystem. com ) It's all organized, I just need to get it together and make the appointment with the accountant. As the world turns ...
[2003-03-11] Relevant Keywords are Essential to Success
Keywords are single words or phrases that people use when they call on their favorite search engine to find something. When a Web search is performed, several things usually happen. First, listings and descriptions of Web sites appear. Banners may display at the top of the screen, and other banners -- called skyscrapers -- may appear on the right side of the screen. When a company uses a pay-per-click (PPC) campaign to improve its search engine ranking, it bids on the placement and positioning of their site -- typically referred to as a “sponsored site” – in a ranked list. Since this type of advertising is directly tied to the keyword(s) entered for a search, these keywords are critical for success. As a matter of fact, without the proper keywords, your campaign is doomed to failure!
[2003-03-10] The Three F's of Home Business
When considering starting a new home business venture it should rate well using the three F's of business.
[2003-03-09] A New Pricing Structure for SEO Companies . . . Paid Performance (Part 1 of 3)
"Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO's tend to charge less for their services, then spend hour upon hour getting results for their clients.
[2003-03-07] You Can Have...What You Really Want
Growing up on a Navajo Indian reservation, he was the only Caucasian boy in his high school senior class.
[2003-03-06] Five Ideas for Unique (and Cheap) Marketing
Home-based businesses generally lack the large marketing budgets of bigger companies, but a smaller budget doesn't have to stop you from engaging in clever and effective campaigns.
[2003-03-04] 4 Ways to Increase Your Sales Conversion Rates.. Dramatically
Some sales people think that because they're great at selling face-to-face, they don't need to put a lot of time or effort into writing a winning proposal. They feel that their verbal skills did all the selling for them.
[2003-03-04] The "Strange Avalanche Iceman" Headline Technique!
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.
[2003-03-04] Is FREE the Only Word You Respond To?
This article is going to start out sounding like an ad, but it quickly shifts to focus on the most important key to your success online and in business. You'll neeed the background at the beginning to understand the rest.
[2003-03-04] 3 Sizzling Ways To Increase Your Profits!
1) Sell The Extras
Upsell to all your customers. You could sell add- on products, deluxe products, extra parts, related products, add-on services, etc. You could offer them add-on products before or after they reach your order page. Just make sure the upsell products are compatible with the main product you're selling.
[2003-03-03] Writing an e-Book Needs Software - Free is Best!
If you've been keeping track of Internet trends then you'll be aware of the huge potential of promoting and selling e-Books. E-Books are becoming a common medium used on the Internet. An e-Book is simply a book, that can be read on a computer. Many books now aren't even published in hard copy.
[2003-03-03] How To Create A High-Impact Sales Letter -- Fast
A persuasive convincing sales letter is a valuable marketing tool. It's also versatile. I regularly use the same text successfully in all the following formats:
[2003-03-03] Making Your Own Luck
Do you feel lucky?
Imagine being the guy (or gal) who always gets the "lucky break", who is always at the right place at the right time, who is "in the know." Imagine exploding your traffic, profits and possibilities.
[2003-03-02] A Dream with a Time Limit
"A goal is nothing more than a dream with a time limit," says Joe L. Griffith. Great idea! Does having a deadline improve your work habits? Many folks get so much more done when they are clear about when it has to be completed. Why not do this with the things you want most in life?
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