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[2002-12-31] Business Slow? Ten Productive Projects to Fill the Gap
Times are tough. Business is sluggish. Blame world politics, corporate debacles or a general lack of consumer confidence. Whatever is driving this lull, it's causing the people who would normally be fueling the economy (and our businesses) to sit on their wallets.
If running away to Margaritaville isn't an option, here are some productive and inexpensive ways to spruce up your enterprise and gradually get those wheels of commerce grinding again:
[2002-12-31] Why Do You Do It?
We spend a great deal of time talking about what we are going to do.
[2002-12-27] 3 Hot Traffic Generation Strategies!
1) Make It Worthwhile
Make your web site worth revisiting. Give your visitors original content, free e-books, information web site links, free useful software, etc. For example, if thousands of other web sites are pro- moting the same free e-book and that's what you're promoting too, people are likely to have already downloaded it and won't visit your web site.
[2002-12-26] Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.
[2002-12-24] 3 High-Level Selling Tactics!
1) Reward Buyers
Use reward programs to keep people revisiting your web site and buying your products. You could reward them with gifts or discounts for revisiting or buying. For example, you could say "Buy Over ($) Worth Of Products And Get (product) Free!" Another example, "Buy (no.) E-books And Get A 50% Discount!"
[2002-12-24] Don't spend any time thinking about the product.
Make no mistake; there are literally thousands of potential tightly niched markets out there. Markets abound! Your first job is to find one, and discover what it is the market wants. Then, and only then, do you consider what kind of products or services you might be able to supply to that market. Notice I said "wants" as opposed to their "needs."
[2002-12-24] The Information Age and Making Money!
The Internet is the most powerful and most incredible marketing device ever invented plus it's the most cost effective!
[2002-12-23] Web site strategy #2. "Stay with Me" concept
The most of what I've planed to say is already explained in these three words mentioned above. It would probably be the end of the article. :0) Maybe somewhere else, but not here, as I haven't yet explained you the blueprint for success with content rich web-site.
[2002-12-22] Internet-Year One
Wow, I just realized I've been on the Internet for a year now! My how cyber-time flies.
[2002-12-21] Web site strategy #1. "Buy or Goodbye"
The first popular strategy for e-business websites we are about to discuss could also be described as a "Sale Focused".
[2002-12-18] 10 Steps To e-Business Safety
Here are 10 basic 'must do' steps for small home based webmasters like you and me:
1. Trade mark all your slogans, logo, ultimate selling proposition etc. by putting a TM sign [For example: The House of Viral e-BooksTM ]. This also gives you a touch of `class` and creates a brand image for you.
2. Put a Copyright notice and date (Copyright [C] 2002 Your name) on all your creations, articles, sales letter, web pages etc.
[2002-12-17] Clarity: The Mechanics in Business & Lifestyle
Many of us have had and still have dreams and desires for our lives. Those same many of us have not been taught or shown the real mechanics behind drawing our *dreams come true* to us.
[2002-12-17] Love the thrill of risk? Invest in an Annuity!
With the stock market in steep decline, people are looking for safe places to invest their savings. Many banks and investment companies are pushing annuities. Annuities offer a higher interest rate than CD's, but are they safe?
[2002-12-17] Create Digital Children's Books
They say, if you can't figure out how to do something with your computer, ask a teenager. While computers intimidate adults, they seem to pique the curiosity of children. This computer curiosity starts at a very young age.
[2002-12-17] Hot Sauce Brings Cold Cash
On a trip to New Mexico, Mary Going tried some food flavored with hot salsa. She fell in love with hot salsa and anything made with chili peppers. But chili peppers are scarce in Portland Maine where Mary worked for a computer company, so she bought some seeds and grew her own chili peppers.
[2002-12-17] Identity Theft: It Can Happen to You!
You step outside to find your car has been repossessed and a foreclosure notice posted on the front door of your house. All because of delinquent loans "you" made. Or the police come to make an arrest because "you" used a fake prescription. Can't happen to you?
[2002-12-16] Redirect Affiliate URLs to Save Your Commissions
Due to many browser and other downloads, affiliate links are being automatically redirected to someone else's affiliate links in many cases. You should protect your hard work and earnings! After all, YOU are the one who puts your sweat and your money into your advertising, your site, and your promotions.
[2002-12-15] Finding Cash Resources in Your Assets
If you are having a hard time making ends meet this holiday season, you are not alone. The economy has forced the closures of many companies, the lay-off of thousands, and the pay reduction of many. There are a large number of people who have been injured and are unable to work. This is a tough holiday year for many.
[2002-12-14] Force Visitors To Click Your Links Using The "Car Wreck Rubberneck" Technique!
Imagine having the power over your visitors to actually force them to click links, even if they don't really want to. Think about asking a friend to try NOT to click a link and watch as they fight it but finally fold and click it. That's power, and something well within your means.
[2002-12-13] 3 Sizzling Business Builders!
CREATE EXTRA CONFIDENCE
1) Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, "I'm going to allow you to try out our product for a full 60 days without billing your card!"
[2002-12-12] Sell Your Affiliate Products at the `Back-End'
A little used technique that I seldom see affiliates using is selling affiliate products at the `back-end'.
[2002-12-12] 10 Reasons Why You Should Sell Information over the Internet
1) The Internet Is the Perfect Place For the Distribution of Information
Although the Web is a fast changing medium, there is one thing that will never be shaken: the Internet has an everlasting need for information. Millions of surfers go to search engines each day, looking for information on every conceivable topic. The information never goes out of fashion.
Information products will ALWAYS sell on the Internet! Now is the time for YOU to take advantage of this.
[2002-12-12] An Overlooked Free Advertising Opportunity
When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.
[2002-12-12] Sell Your Affiliate Products at the 'Back-End'
A little used technique that I seldom see affiliates using is selling affiliate products at the 'back-end'.
[2002-12-12] How To Turn The Biggest Skeptics Into Eager Buyers
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
[2002-12-11] Proposal Writing Sin : Not Knowing Thy Enemy
It's a fact of life that there's a very good chance that you are racing against every one (or a good portion of) your competitors, so it makes sense to know who is likely to be bidding for the contract.
[2002-12-11] The "Bang for your Buck" Approach that Eliminates Price Sensivitivy
In an increasingly price-sensitive world many business professionals feel that the only way they're going to win in a competitive RFP situation is if they slash their prices.
[2002-12-11] The 5 W's of Persuasive PROPOSAL Writing
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
[2002-12-11] Identity Theft Or Will The REAL Me Please Stand Up!
There is a new thief on the block. An identity thief and YOU are at risk!
[2002-12-11] Using CSS In Your Web Site
How would you like to have a tool that could make your web site load faster? What if it could also allow you to make changes across you entire site with just a few keystrokes? And while we're at it, let's make it the standard for new browsers, so that your site will still work properly in the future.
[2002-12-11] What Bugs Us Publishers!
This is for the rest of you too!
I had attempted to write this article once before, but I did not like what I wrote and scrapped it. I don't see articles like this and was hesitant to express my comments. Perhaps all publishers can view my position in a similar manner when it comes to those little things that bug us.
[2002-12-10] Ten Reasons Why Most Business Plans Fail…And What To Do About It
Research indicates that less then 20% of small businesses execute any type of business plan. Research also indicates that only about 20% of all small businesses survive the first five years of existence. Is that a coincidence? I don't think so.
[2002-12-10] 5 Selling Tips -- To Increase Your Sales
Here are 5 selling tips to help you increase your sales. All 5 work for any business. They're effective for both online and traditional offline marketing. And they won't cost you anything to implement.
[2002-12-10] Are You Missing The Boat
I see articles all the time talking of how productive ezine advertising is. I have no doubt that this is true and obviously so do hundreds of thousands of others who are using them to advertise daily. One of the things that I don't read about ezines, is how informative they are.
[2002-12-10] You Can Write Ads Too
The art of writing advertisements is something most people think they don't possess. I hear so many people say that they don't possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind.
[2002-12-10] This Puddle Produces
There is so much material for sell on the internet that it can become very confusing. Do I buy this book? Do I join this program and use their traing materials? Finding Success in this maze of material is a lot like fishing in a puddle of water in the middle of the road. Most of the time the hook comes back empty.
[2002-12-10] Those Special Subscribers
Publishing an ezine is something that provides many challenges. It's not a job we take to become wealthy. It's not a job that will make us famous. So what is the motivating factor that keeps us going. Personally, I think it is some of the special subscribers that we get to meet.
[2002-12-10] Make a Postcard from your Home Page
You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough rate than it once had .....
[2002-12-10] Ten Questions to Ask Before You Purchase Disability Insurance
It's great to be an entrepreneur, right? There are plenty of "upsides" to being your own boss. But there is a downside. If you are sick or disabled, you can't rely on employee health benefits to carry you through the rough times. How long could you manage without an income if you were unable to work due to sickness or injury? If more than ninety days would be a problem, you have probably already considered purchasing disability insurance.
[2002-12-09] Balancing Home & Work: The Challenge of the Home-Based Business
With the holidays around the corner, you may find yourself struggling to keep your home-based business and your home life separate and running smoothly. And you're not alone.
[2002-12-09] Spiritual Ethics For Online Success
If you have had the chance to attend the matriculation ceremony while embarking upon any graduate program or upon graduation, you will recall that Hippocratic oath... Yes precisely that oath you took with your right hand raised, wearing that cool gown and hat. Shining faces. Pride in your voices. Your hearts beating wildly with great expectations, hope and determination...
[2002-12-09] Traffic Tips
Are traffic tips important?...
Just think: someone told you that if you aren't on Internet, you don't exist. So you started reading about how to create a web page or you hired an expensive designer and finally, you are the owner of Internet's most awesome web page about your product. That's fine!
[2002-12-09] Surfing for Success
Do start page and surfing type programs work? The key question here is, what are you trying to accomplish?
[2002-12-09] Five Ways To Super-Charge Your Ads
You have decided to try your hand at running a business in the Internet Marketing world. Lesson number one is Learn to Super-Charge your advertising.
[2002-12-09] Can't Get Right - Maybe It's Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right".
[2002-12-09] What Your Website Statistics Can Tell You ...
Do you always know what's going on at your website ? How many unique visitors you had and which pages they looked at ? If not , you should consult your best friend, your best colleague and your relative for everything that is related to your online business : Your website statistics !
[2002-12-09] How Effective Are Exit Exchanges ?
Exit exchanges are pop-under windows which are loaded if someone leaves your site. It is a little line of JavaScript code which is executed if the page is changed or closed and it is usually not so annoying to your visitors if used correctly.
[2002-12-08] Ten Tips To Get Started Writing Your Book (Revised)
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.
[2002-12-06] Build Your Opt-In List FAST Using The Shocking Power of Human Desire!
Yes, you can grow an opt-in list that reaches thousands in a very short time. I've done it, and now I want to show you how.
[2002-12-05] 5 Ways To Prepare Your Website For 2003
Most online businesses experience seasonal highs and lows. Retailers experience a boom during the holidays, and a big drop in late December. For the rest of us, holiday spending often leaves us "out in the cold" for a month or two.
We can't control the coming and going of the seasons, but we can control how we react to seasonal lows. After 15 years in a very seasonal industry, I've learned that how we handle the holiday (or post-holiday) slowdown can determine the future of our business.
[2002-12-05] 3 Forgotten Success Secrets!
DON'T PAUSE LONG
1) Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out. You only live once.
[2002-12-05] Mountain Climbing Over Molehills
Someone has said that the greatest cause of ulcers is mountain-climbing over mole-hills! Is that the way you get your exercise? Many folks allow themselves to be thrown off course by minor or imaginary threats. Often they interpret these as life-or-death, or do-or-die situations. They put so much energy into their worries that there is none available for progress. Some even believe that worrying demonstrates caring. This is misguided, too.
[2002-12-05] Manifesting Set Dates for Goals
As we begin to teach ourselves how to mold and use the energy in front of our face on purpose for the design of our lives, quite often comes the question: What about setting dates for end result desires or intentions?
[2002-12-05] Top 10 Tips for a Thriving Online Business
Past history has shown that it's not necessarily the companies with the snazziest websites that do well, or even the companies with the most money. The 'small guys' -- that is, Internet home businesses typically run by 1 or 2 people -- may not make the news like the big 'dot-coms', but there are many who quietly and steadily continue to turn a profit, even while big companies report huge losses or go out of business entirely.
[2002-12-04] Safelists: What Are They and How Do They Make Money
Until several months ago, I'd heard the term "safelist" but had no idea what a safelist was. Well, I did a little research, and now administer two safelists: one established and profitable, and the other brand new. Here's what I found...
[2002-12-04] Diversify to Survive
Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a "typical" small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.
[2002-12-04] 7 Reasons You Should be Writing Articles
You have probably heard that writing articles is a very successful internet marketing technique. But why is this so?
[2002-12-03] Push A Button - Automatic Business!
I've spent literally hours and hours developing my website and promoting my products. I'll bet you have too. There's just so much to be done. And the demand for this time is all the time.
[2002-12-02] 7 Ways To Magnify Your Profits
1. Segment Customer Lists. Carefully analyze past buying behavior or your customers and categorize by their buying habits. Basically you will be slicing and dicing your database list. Discounts may motivate your customers better than premiums, vice versa for others. Study your list and break it down to create special offers for different customer groups.
[2002-12-02] Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
[2002-12-02] Essential Internet Business Software
An essential part of running a successful Internet business is quality software. Software will play a major role in your success. You must be willing to invest in the software you'll need to assist you in running your business.
Email Program
The first and most important software you'll need is a quality email program. Although most Internet Service Providers include email accounts for their customers, these accounts aren't adequate for an Internet business -- especially if you get a large amount of email. Not only do the email addresses contain your ISP's name, but they are also very limited on features and options.
[2002-12-01] 3 Sure-Fire Marketing Ideas!
PEOPLE IGNORE ADS
1) Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements usually don't look or sound like normal ads.
[2002-12-01] The Eye of the Storm
I've been publishing a newsletter for over 3 years and I've been actively marketing and running an online business for almost 5 ... needless to say, I've seen a lot of trends come and go and definitely know all about "lulls" and "surges."
[2002-12-01] Revitalize Your Business To Increase Your Sales
Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business - and increase your sales.
[2002-12-01] Optimize Your Site for More Visitors, More Sales
Your goal for sites is probably to get traffic - and to get traffic you need to optimize your site so search engines will index it. What about after the traffic lands on your site? You need to keep visitors there and convince them to buy. You need to optimize your site for this purpose, as well.
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