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[2002-11-29] Why should writers, coaches and speakers subscribe to Opt-In Ezines?"
Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the "free" article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.
[2002-11-28] Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.
[2002-11-26] Pay Attention To Your Customers! : How Being a Good "People Watcher" Can Improve Sales.
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn "killer instinct" have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best "people watchers."
[2002-11-25] Protect Your Affiliate Commissions!
We all do it - we recommend this web site or that software and we have a link that looks like: http://affiliate-site.com/your-user-name.html and by making the recommendation we might earn a 25% commission if our referral decides to make a purchase.
[2002-11-25] 7 Ways To Increase Sales
"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting."
[2002-11-24] A Cost Effective Way to Advertise Online . . . Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. (http://www.mailwasher.net)
[2002-11-23] 4 Ways to Increase Your Sales Conversion Rates .. Dramatically
Some sales people think that because they're great at selling face-to-face, they don't need to put a lot of time or effort into writing a winning proposal. They feel that their verbal skills did all the selling for them.
[2002-11-22] A 'Hidden' Secret to Affiliate Success
Did you know that many successful affiliates have a 'hidden' secret? Guess what it is?
[2002-11-22] The 12 Components of a Winning Proposal
As many as 8 and sometimes 9 in 10 proposals that come across my desk are doing nothing but contributing to the killing of trees.
[2002-11-21] The 5 W's of Writing Persuasive Proposals
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
The beginning addresses the prospect's situation, thanks them for the opportunity and identifies with their specific needs.
[2002-11-20] Choosing A Product Type that Sells
Listen up: Choosing a product is the MOST IMPORTANT DECISION you will make in your online business. Here's why: The product you choose will determine your market, your inventory, your expenses, your advertising. Everything you do online will hinge on what you choose.
So, how do you know what to choose? Well, I have written thousands of words on defining a market niche and finding a product to market TO that niche. You can read many of those articles in the "past issues" section of my online ezine:
[2002-11-20] Daily Opportunities
Every day you have the opportunity to do things differently. Every day you have the opportunity to change and grow. You can find comfort in knowing that you can reorient yourself in the direction of you goals instantly by reading them and recommitting, sometimes more than once a day! No matter what you did yesterday, you can choose again today. Are you using that opportunity?
[2002-11-19] A Good Idea
One of the great challenges in life is to stay focused and not to go madly off in all directions. It makes so much sense, doesn't it? How is it, then, that most people do not find it easy to stay on track with their goals? After all, they chose their goals, so they must be appealing!
[2002-11-19] Four Secrets For Selling In Bad Times!
PLAN AHEAD FOR SLOWDOWNS
1) End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!"
[2002-11-18] The Other Face of Telecommuting
Telecommuting is a big thing these days: no more commuting nightmares, more time with the kids, more time for yourself, flexible hours, and increased productivity are just some of the reasons why more and more people are looking for opportunities to work from home.
But what about the disadvantages? Telecommuting can be a wonderful experience for some people. For others, it just isn't suitable.
[2002-11-18] Increase Your Sales During The Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.
[2002-11-15] 10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and buy on the basis of their credibility. There is little question that "Two Thumbs Up" sells movies and a "5-star" rating sells hotel rooms. One PC-clone manufacturer told the author that their PC Magazine Editors Choice Award added about $5-million to their bottom line.
10 Tactics for Winning Product Reviews
[2002-11-15] 10 Critical Steps To e-business Safety
Web site and e-business security is a very sensitive issue. Some of the top brass in cyber-marketing have hired full time network wizards to work it out for them. Giants such as Microsoft have set up special network security courses just to resolve such issues.
If you had a brick and mortar business, you would be maintaining a regular schedule and time sheets to monitor your employees. Also you would be ensuring tight security by installing alarms, closed circuit monitoring (video cameras), electronic cards etc. Online too you need to monitor your 24 hour sales person...
[2002-11-15] Holiday Etailers Predicting a Green Christmas
E-tailers and other online merchants are dreaming of a green Christmas! Research findings indicate that ecommerce is predicted to boom this holiday season!
[2002-11-14] Letting Go Of Coattails
If you're looking for a way to make money from home and you've been online for any length of time you will have quickly become aware of the preponderance of business opportunity sites and ads for many and varied business opportunities.
[2002-11-13] Design Web Site Around Affiliate Programs
When starting a Web business, most people choose a topic for their Web site and then look for products and affiliate programs related to that topic. In this article, I suggest searching for a group of related affiliate programs first, then designing your Web site around those programs.
[2002-11-13] Playing "hard to get" ... the Scarcity Mindset and it's Phenomonal Results
Believe it or not, the more "unattainable" you make your product or service, the greater the desire is for people to buy from you - if executed correctly, of course.
[2002-11-11] Use Multiple Sales Letters For Your Product To Increase Profits
Are you using an autoresponder for automatic follow-up with your prospects? Good move. But are you really maximizing your follow-up system by sending your prospects to different sales letters for each autoresponder they receive? If not you're losing out on a powerful tool for increasing profits.
[2002-11-11] You Won't Succeed if You Don't Try
At first glance, this may seem to be a very obvious statement. But stick with me a minute.
Many of us started out thinking how easy it would be to make some money on the Internet. I guess we all know what a nice fairy tale THAT was!
[2002-11-10] Marketing for Success: 4 Strategies for Online Businesses
The success of any online business depends in large part on where and how it's marketed. After all, a website sitting all by its lonesome in cyberspace isn't going to do much good; people have to be able to find it first!
[2002-11-09] 8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece of business communication that you write. And one of the most important elements is the headline.
[2002-11-08] How To Write A Press Release AND Get It Published
Summary
This article contains a checklist to writing a press release. And it includes the single most important ingredient of a press release, that will dramatically improve your chances of getting your news published.
[2002-11-07] Work Effectively In An Inspiring Environment
Are there times when you know you could be more effective and productive? Do you want to feel more excited, enthusiastic and inspired? Your environment plays a big part in this and discovering an inspiring environment is a worthwhile investment in yourself and the people you work with.
[2002-11-07] 16 Quick Retail Promotional Ideas To Increase Your Sales Without Discounting
1. Send out a FREE sample of your product with a special "two for one" offer - this enables your customer to get a first hand experience of your product in action AND the "two for one" offer maximises your average transaction value.
[2002-11-07] Write Your Own Magnetized Classified Ads And Quadruple Your Profits!
I think you'll agree that to make more money from your business you have to get your offer in front of more prospects. And there simply isn't an easier, more cost effective way to do this then with classified ads.
[2002-11-07] Ten Tips To Get Started Writing Your Book
You are far more likely to successfully write and publish your book if you follow these tips before you write a single chapter.
[2002-11-06] 10 Tips for Better Public Relations
Every document you write is part of a public relations program, and will have an influence on what the reader thinks. Even though you are selling a service or product, your message has a specific purpose. Use this as a medium for public relations. It will build prestige, respect, and your reputation. Here are 10 ways to send along good will with your mailings.
[2002-11-06] REAL ESTATE Agents ... Do your Marketing Proposals Make the Grade ... really?
Are they instrumental in securing listings? A staggering 8 in 10 real estate marketing submissions simply don't "cut it", and in some cases, they actually drive a prospective vendor to the competition. Read this article to find out how well your proposal documentation rates, and learn how to develop pre-listing and listing collateral that SELLS outrageously well.
[2002-11-05] Web Copy VS Offline Copy ... How Do They Compare?
Whoever said "long copy" doesn't work on the web obviously doesn't know how to sell online. In fact, online marketers are making an absolute fortune with web pages spanning 1200 or more words used to sell their software and manual products.
[2002-11-04] Are you A Victim Of Chronic Freebie-ism Syndrome?
Hey... Is that you reaching for your receipt to claim a refund...Stop!
In my home town there is a store called the Future Shop. It sells all kinds of digital gadgets and usually gives a 100% refund guarantee within 15-30 days. Some unscrupulous elements take undue advantage of this marketing technique.
[2002-11-04] Don't Envy The Guru - Become One!
Who says you don't have what it takes to be a guru? True, there are so many self- proclaimed gurus online these days, it seems extremely crowded.
[2002-11-04] 5 Sure Fire Ways To Dissolver BUYER SKEPTICISM
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
[2002-11-01] Get an Attitude About Your Writing
(This excerpt is taken from my new writing workshop Writing To Sell In the Internet Age.)
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