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[2002-10-31] Coping With Spam Filters
If you haven't yet heard about the chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you'll need to know on this subject. Many of our fellow publishers disregard the fact that Spam Filters DO in fact exist. For some reason just do NOT want to face the fact that, they are DESTROYING their businesses.
I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com
[2002-10-30] Flipping the Switch ... How To Turn Off
So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you're wearing your rattiest clothes or don't take a shower before 10:00 am. And how about no life and no time for yourself while we're on the subject of what you don't have any more? Sound familiar? If so, read on.
Escaping the regimented structure imposed upon you by the corporate world may have been one of the driving forces that prompted you to seek a way to work from home in the first place. One of the often-overlooked advantages of such a structure, though, is that it *is* a structure. It has limits, it places you at a certain place at a certain time, and it dictates what you will spend your time on.
[2002-10-30] Dream The Impossible Dream - Turn Your Ideas Into Reality!
I'm sure you can recall having a sudden inspiration, a brainwave, a "bolt from the blue", a brilliant idea striking you like a light being switched on inside your head. But for some reason you never developed that idea or brought it to fruition.
[2002-10-29] A 20-Point Checklist for New Home Businesses
You're eager to start your home business and bring in some extra income. Although you're probably bursting with ideas and enthusiasm and want to jump right in, take some time to plan and prepare for your new venture.
Here's a simple checklist you can use in the startup phase of your home based business. Feel free to add additional checkpoints of your own!
[2002-10-28] Small Business Success: The Key Secret
If you are involved in any small or home-based business, the secrets of success discovered over a century ago by an Italian economist, Vilfredo Pareto, will skyrocket your sales and profits.
Winners and losers
Identify which of your products or services are winners and which are losers.
[2002-10-28] 7 Highly Effective Marketing Tactics
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
[2002-10-26] 3 Benefits Every Customer Wants
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all 3.
[2002-10-24] Don’t be a Victim of Online Auction Fraud
The Internet Fraud Complaint Center (IFCC) reported that last year 7.7 million dollars was lost through online auction scams. The actual losses are much greater. Most auction scams are not reported because they involve only small amounts of money.
[2002-10-23] An Affiliates' Goal is to Make Money!
Why do you join affiliate programs?
Is it because you like the product you are re-selling?
[2002-10-23] Printer Cartridge Price Fixing
Printers are one of the biggest rip-offs in computing today. Companies like Hewlett Packard (HP) and Cannon throw together a bucket of cheap plastic parts and charge you $150.00 for it. Then, they price gouge you for the ink cartridges.
[2002-10-23] How To Make Time To Write
When we don't take the time to get our writing done, it's because we don't make the time. It's what separates the doers from the talkers. Or in this case the writers from the wannabe writers. You're left with one decision countless times a day. Will you write or not? Each time you choose not to write, you lose another opportunity that's seldom grasped again.
[2002-10-22] Cranky or Sweet Money?
Have you ever handed someone money when you knew they really needed it?
Did you notice what their face and eyes looked like when you gave it to them? Did you feel the joy in their voice, maybe it was relief, which feels like joy? Do you remember what you felt like, knowing that you could help?
[2002-10-21] Your Perfect Home Business May Be Right In Front of You!
Every week I receive email from would-be entrepreneurs, asking, 'What kind of home business should I start?'
[2002-10-21] The Trials and Tribulations of A Confused Computer
During a recent period of PC breakdowns, I realized that I took my computer for granted. I thought the high tech machine would never let me down. Just when I thought things were going smoothly, "BANG", I was in deep trouble.
[2002-10-20] The WISCDAR process
We all live in a communication age. Never has it been more important to be able to put our points across in as compelling and persuasive a way as possible. Yet the idea of writing a sales letter, job application, report or internal memo can still fill us with dread.
[2002-10-19] Selecting A Business Name They Won't Forget.
Ask 500 people already in business how they decided upon their business name and you will get 500 different answers. Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there's a reason why this was done.
[2002-10-18] Jumping at the Sun
How many times have you learned a new word, only to immediately see and hear it everywhere you look?
Opportunity is just like that. It sits, quietly lurking, just below the edge of your consciousness, and just occasionally, pops its head up for a look around.
[2002-10-17] Selling Your Products Through Affiliates ... Differently
Although affiliate programs are overwhelming the market and loosing their effectiveness, building marketing partnerships and offering others a percentage of the sales they generate marketing your product is still the way to go - if you do it differently then your competitors.
[2002-10-16] Using CPR In Your Marketing
Be Consistent, Persistent, and Resistant to any negative thoughts when you don't feel it's worth your while. I call it the CPR for marketing! Keep consistent with your goals and creating positive thoughts. Be persistent with the life of your service and/or product and show that passion to others. Resist anything or anyone who hinders or stands in the way of your progress. Resist and let go so that your energy can be funneled into more satisfying routes.
[2002-10-16] It's All In The Mind.
How hard do you practice to be good at what you do?
Golfers swing clubs for hours on end. Tennis players knock endless balls across the nets. Business people rehearse presentations over and over.
[2002-10-14] e-Business Made Easy
A business is a business is a business. Here the bottom line is if you don't sell anything, you don't make any money.
Whatever you sell does not really matter, but how you sell it does. Such cliches as selling `snow to the Eskimo` or `sand to the Arab nomad` are very true. You can sell absolutely anything if you do it the right way. The trick is to create a value in your customers mind and... Do it in the right way.
[2002-10-14] How to Get and Use Testimonials
Small businesses don't have the same luxury of 'brand-name recognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One way to build this all-important credibility is to get and use testimonials from happy customers.
[2002-10-14] How To Build Any MLM Business Fast
"How can I find a lot of new prospects and sign them up without spending much money?" That's the most common question I hear from new MLM distributors.
[2002-10-14] Grow Your Business By Being Visible
What stands in the way of growing your business? The usual response is to do with external factors and things that are beyond your control, such as the economy and lack of buyers. This may be true to a degree and yet often what is required to grow a business is for you to grow as a person. You can continue to look outside of your business for the reasons that stop it growing or you can look inside your business and to yourself to see what it would take to make it grow.
[2002-10-14] 3 Explosive Influence Tactics!
1) Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy.
[2002-10-14] Car Signs Get the Word Out
I know people who have been having TREMENDOUS success lately by having car signs on their vehicles. There have always been those who have had their logos and ads on their vehicles - insurance agents, pizza delivery ads, towing services and such. Guess what? They WORK. People driving around from all over see those signs and an idea pops into mind that they can use the service or product, but now no need to shop the yellow pages to look for it.
[2002-10-14] Ten Tips To Jump Start Your Business Plan
1) Rome Wasn't Planned, Funded, and Built in One Day
The process of putting together a coherent business plan will probably take longer that you estimate (an incoherent business plan on the other hand can take as little as 20 minutes). Along the way you will probably stop and say, "you know, we haven't really thought our strategies out very well, have we?" or "we don't really know our competition as well as we thought we did," and you will take the time to hone your strategies and get up to speed on the competition before you finish the plan and present it.
[2002-10-13] 3 Secret Blueprints For Increasing Your Traffic!
1) Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher's name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.
[2002-10-12] Pricing Yourself to Get and Stay In Business
It goes without saying that the bottom line of any successful business is profit. Don't make a profit and you won't be in business for very long.
Making a profit is pretty simple really.
[2002-10-11] Misconceptions About Spam Filters
Unfortunately there are a lot of people online that all have many misconceptions regarding Spam Filters. Today I'm going to answer some questions that people have asked me about my "Spam column" for DEMC Small Business Ezine regarding them. With regards to spam filters, one can never have enough knowledge, so I do hope that this article will clear up any misconceptions that you may have.
[2002-10-11] How to Improve Your Profits...With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
[2002-10-08] 11 Affiliate Tips
I have compiled a list of 11 affiliate tips which I think will help you with marketing your web site and affiliate programs.
[2002-10-08] Creating Your Own Website
A lot of thought and care needs to go into your Website before you actually begin construction. First you must decide on a name for it.
[2002-10-08] 3 Amazing Ways To Imporve Your Sales Letter!
1) Motivate people to buy your product. Tell them positive things. For example, you could say, "You can now reach your goals and change your life if you buy our product." If you come across positive in your ad copy, they will become positive about reaching their goals using your product.
[2002-10-08] 3 Special Benefits Every Customer Wants From You
Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.
[2002-10-08] What is the Best Marketing Method?
After four years on the Internet, I read constantly where "search engine placement" is the key to success and I am here to tell you this is baloney. Yes, it is a necessary ingredient but not something you should hyper-ventilate over.
[2002-10-06] Start Page Traffic Generators
If you have a website and are looking for traffic, you should be using one or more of the Start Page Traffic Generators. They can start delivering an amazing amount of traffic to your website. This article will show you three that I feel are worth using.
[2002-10-06] Writing Business Letters That Get The Job Done
Despite the widespread use of e-mail in commerce today, traditional business letters are still the main way way that the majority of businesses officially communicate with their customers and other businesses.
[2002-10-06] Building Someone Else's Business
Once you come to the Internet and consider making money here, you should answer a question whether you want to just make a few hundred or thousand dollars on top of your salary or whether you want to start your own business with everything it brings along and make money you imagine.
[2002-10-04] Millionaire Essence
Perfume is Perfume because of its essence. We know bread is baking because of its essence. We know a mechanic is a mechanic because of his essence. We know a physician is a physician because of his essence. We know a building is a building and a rose is a rose because of their essence. We know Wealthy people & Millionaires because of their essence.
[2002-10-04] What Are You Planning to Achieve by The End of The Year?
Fast forward yourself to the end of December and as the year closes, how are you feeling about your achievements during this past year? Really get in touch with your feelings, live them, breathe them and don't let them pass by. Are you feeling any disappointment, regret or frustration for the things you haven't done or achieved? Do you find yourself thinking, "This past year has flown by and what have I done", "There is so much more that I wanted to do" or "Why haven't I done the things that I'd said I'd do".
[2002-10-04] Opportunity Overload! Should You Join? Will You Fail Again?
I know I get tired of these ezine publishers or Internet "gurus" pushing yet another new, "hot" program they have come across. How many readers will foolishly follow the publisher or guru and make nothing off the program? How many publishers or gurus care?
[2002-10-03] Keep Visitors Coming Back Over & Over! Offer Them What They Want!
Keep Visitors Coming Back Over & Over! Offer Them What They Want!
If you have a site you want to be "sticky" - meaning visitors will hang out at your site and check it out for awhile, and then come back for more visits due to changing content they want to see - you need to have a strategy. You need to know what your site theme needs to draw targeted visitors back again and again.
[2002-10-03] Harness The Power of a Strong Vision
What is your vision? How is this vision communicated to inspire you and your organisation? You don't have a clear and powerful vision? Join the club. When I'm working with individuals, I've noticed that generally they fall into two distinct categories regarding having a strong vision. Either they've never really had the opportunity to understand the concept of having or defining their vision. Or they have a vision statement because they think they 'should'. Remember, 'shoulds' represent other people's expectations and therefore not things to which you a personally committed.
[2002-10-03] If You Want Them To Hear You, Speak Their Language
You've probably noticed that there are some problems with our communication system. We have to use words. They are often imprecise, awkward and unable to capture the essence of what we want to say.
[2002-10-03] Before you spend that money, let's talk about history
Have you noticed all of the advertisements on the Internet from "gurus" and people who have "made it" with their Internet business? You know the ones, they tell you how in demand they are. They tell you how they get several thousand dollars for each seminar they give. They tell you how they've made hundreds of thousands of dollars online. And they tell you they'll give you their secrets and formulas for the "ridiculously low price of $99.95"!
[2002-10-02] Seven Top Ways to Promote your Ezine
One. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low costâ€"yearly memberships run around $25-$50 giving you free meeting attendance. Each meeting is around two hours including networking time and speaker. Usually at each meeting you are given a 30-second time to introduce yourself.
[2002-10-02] Find Your Passion And You'll Find Success In Business
Most successful entrepreneurs have a strong passion for their ideas or concepts. They know what they want and they know what they enjoy doing. Their work becomes their play.
The secret to success in business is to find your passion. Know specifically what it is you want in life.
[2002-10-01] 3 Killer Formulas For Closing A Sale!
1 Use a "P.S." at the end of your ad copy. This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"
[2002-10-01] How To Double, Even Triple Your Sales Instantly
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you too can use this strategy -- regardless of the size of your business -- to catapult sales.
[2002-10-01] Increase Your Sales By Using Confidence
Does your sales letter display confidence?
I mean does the reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is the one that will solve their problem?
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