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[2002-08-28] Articles That Sell: Use The Best Kept Secret Of The Internet To Promote Your Business For FREE!
The power of the Internet as a marketing tool for small business owners cannot be overstated. However, developing a web site is only the first piece of this intricate puzzle. Driving traffic to your site is an ongoing, arduous process - one that is most effectively achieved when you employ multiple strategies.
[2002-08-28] The Physics of Forward Momentum
Are you providing a free email course to your visitors?
A great way to disseminate content online is via an email course. Better still is the WAY you can distribute the information.
[2002-08-26] 3 Secret Selling Blueprints!
1. Allow your prospects imagine you both have a strong bond. A powerful way to bond with your prospects is to tell them a secret in your ad copy. Tell them the only people who are learning the secret are the people who read the ad. This will make them feel like they're included in a special group of people. When you tell people a secret, it makes them feel important and creates a strong bond. It will also create trust and rapport. Example: Please don't let anyone know I'm releasing this top secret information to you...
[2002-08-26] A Beginner's Checklist to Promoting an Online Business (Part 1)
The Internet's full of hyped-up promises of the 'ultimate' marketing secret that will singlehandedly skyrocket your business to instant success.
[2002-08-26] 3 Steps To Skyrocket Your Sales Like A Fire Cracker
Crash! your half filled coffee cup shatters the silence splitting into smithereens and splattering the still hot coffee in all directions. You sit up straight ignoring the spilled cup, ignoring the coffee stain soaking into your carpet, with your heart racing and a slight tremor in your hand, you quickly type in your passwords to log in to your web account.
[2002-08-25] Moonlighting Idea: Be a Photo Guide
Consider yourself a better than average hobby photographer? Know a bit about how cameras work? If you the difference between aperture and shutter speed, then photo field trips may be you key to part-time profits.
[2002-08-25] How to Quickly Build a Mailing List
Publishing an E-zine is a lot of work and time consuming. This is how you can build a valuable list, without having to publish an E-zine on a regular basis.
[2002-08-24] E-book Theft: What To Do When It Happens To You
Checking my e-mail one Sunday morning, I immediately noticed a message. A chill went down my spine. The subject line said, "your e-book has been stolen".
[2002-08-24] Anti Spam Fanatics ARE RUINING YOUR Business!
Many marketers online are seriously doubting that "Anti- Spam Fanatics" are ruining thier businesses. I have a bit of news for you, IF YOU currently hold that "mindset", it is time for a rude awakening! Not only are they killing newsletters and ezines with a variety of filtering software programs, they're also black listing domains, ISP's and web hosts.
[2002-08-24] You Can Have Your Own Associate Program
You may not know this, but lately I've been researching how to successfully grow a business on the Internet. And through this research, I've uncovered an extremely powerful marketing technique that I knew you'd want to hear about...
[2002-08-20] Designing by Numbers -- Statistics and No Lies!
Stats tell us a myriad of things, some even useful and we're accustomed to using them in our marketing and selling processes. Frequently abused and made to say what WE want, but here I am merely considering them in ways that influence site design ... and, I believe, letting the numbers speak for themselves.
[2002-08-20] The 9-to-5 Home Business Tug of War
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business "on the side" in your spare time. So how do you go about burning the candle at both ends without burning yourself out in the process?
[2002-08-19] 3 Undetectable Marketing Secrets!
1. Have your prospects imagine they are getting something in return for their money. Try testing the phrase "invest in our product " instead of "purchase our product" or "buy our product". People associate the word "invest" as getting a return for their money or investing for the future. It creates a strong, logical reason to buy.
[2002-08-18] KeywordTool . . . a New Web Marketing ROI Calculator, Part 2
(Continued from Part 1 -- an interview with Chris Genge about KeywordTool.)
Question: What if you have a lot of clients?
[2002-08-16] The Power of Personality
Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?
[2002-08-15] Money Talks
The energy of money can be quite a comedian sometimes, especially if you *see* it from the energy/spirit of money, and not the clutching fear and limitation that we humans choose to clothe it with. (I've been there, so I do know the difference.)
[2002-08-13] Reverse Affirmations: How Self Motivation Sells!
A reverse affirmation is a positive statement that you tell your readers to tell themselves. You would write it in present tense like they've already solved their problem or completed their goal.
[2002-08-12] 3 Simple Marketing Strategies
These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate continues as long as you continue using them.
[2002-08-12] Compelling Reasons to Create Your Own Product
Like many people, I first started online by promoting affiliate programs. I didn't have a product of my own, and affiliate programs seemed like the ideal way to earn an income. Why bother with the hassles of creating my own product if I didn't have to?
[2002-08-10] Write, Finish, Publish, and Sell your eBook Fast: First Steps to Finishing Line
Why write an eBook? (Where do you want to be?)
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
[2002-08-10] The Strange Avalanche Headline Technique"
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.
[2002-08-10] Underestimating the Power of In-house PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.
[2002-08-08] Give Away Something for Free!
Whether you operate your online business selling your own products or re-selling other peoples' products through affiliate programs, you need to give away something for free.
[2002-08-06] Focus Your Light
Remember when you were a kid how you could make paper catch fire by focusing the sun's rays with a magnifying glass? You'd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.
[2002-08-06] 3 Hypnotic Selling Tools!
1. Identify your prospect's defense mechanism for not buying. Explain to them it's normal and everyone has one.
[2002-08-06] Seven Tips for Writing Internet Articles
Whether you write for ezines or Web sites, Online readers love information, but be sure your information is crisp, clean, clear, and concise.
[2002-08-06] Seeing From Your Customer's Point of View : Six Ways to Increase Sales
The better you can describe your best customers, the more products and services you can sell. How do you that?
[2002-08-06] 10 Super Ways to Promote Your Affiliate Program
1. Make a Doorway page for each affiliate program and promote it everywhere. You can set them up on a free server as a separate site from yours or make a page on your own site and link to it. For even better results get a domain name for each one. You can get one for just $8.88 here. http://www.powerpipe.com
[2002-08-05] Avoiding the Delete Button - How To Make Your Email Campaign Pay Off
Have you noticed? It's becoming harder and harder to get a good response out of email campaigns. Why? The more popular an advertising method becomes, the more overused it gets. When that happens, customers develop an "immunity." They are so overwhelmed by the dozens, or even hundreds, of emails that pop into their inboxes that they simply hit the delete button without even giving it a second thought.
[2002-08-04] Create Profit Pulling Headlines With The “Strange Avalanche Iceman Headline Technique”
Curiosity. Intrigue. Mystery. All strong components that grab readers of your headlines by the ear a quite literally drag them into the rest of your copy.
[2002-08-04] Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
[2002-08-04] Turning Problems Into Profits And Solutions Into Sales
People don't buy products or services - they buy solutions to problems. They buy what those products or services will do for them.
[2002-08-02] So You Want To Be A Freelancer
What's the difference between running your own home-based business and freelancing? (tick, tick, tick ...) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional "home business" paradigm and start thinking in terms of freelancing instead?
[2002-08-01] Are You Afraid To Sell?
Relationship marketing. It's the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does "relationship marketing" really mean? Simply put, it refers to the principle that, in order to be successful in business, especially an online business since the Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.
[2002-08-01] The Pre-Vibration to Manifesting Business & Lifestyle
It's quite amazing as I continue on this trip that I am on. The more that I understand about Energy, and Flow and Stream, is that of course they are all the same thing. It just helps us to communicate the understanding better by making up different names.
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