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[2002-04-29] 3 Key Marketing Strategies
Each of these 3 marketing strategies creates permanent growth for your business -- and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.
[2002-04-28] How to Ride Your Way to Media Limelight
A press release is an effective way to get your story into the hands of journalists and editors. Through the media, many startups and small businesses are often transformed from little unknown companies to famous brands.
[2002-04-28] Why MLM Works for Me!
To tell the truth, at first, multi-level marketing (MLM) did not work for me.
As a successful business man with my own business, I thought starting an MLM business to create another source of income would be easy.
[2002-04-26] Potential: Got Any?
I have a friend, who just recently discovered the beauty of following his heart. This friend is busy, family, work/business all the "normal" life stuff, however his life was always full & fun, but still resting on the frantic side.
[2002-04-26] 10 Benefits Of Starting An Online Community!
1. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.
[2002-04-26] Rome Wasn't Built in a Day
One of the characteristics that I am *not* known for, and which I have spent a lifetime trying to develop, is patience. I'm an "instant gratification" kind of girl when it comes to most things.
[2002-04-26] The Little Things Increase Your Network Of Influence BIG Time!
The other day I got a note from my friend Bob Burg (www.burg.com) letting me know I'd been quoted in Steve Goodier's inspirational ezine (www.lifesupportsystem.com). I'm used to Bob taking the time to let me know of things like that, or dropping an e-mail of appreciation for little things that which might have otherwise gone unnoticed by most people (myself included in some cases).
[2002-04-26] 5 Secrets For GRIPPING Sales Letters!
We both know that to make a sale, you need to have people actually read your sales letter. So here's five often overlooked yet simple techniques you can apply to any sales letter right now to turn your copy into an engaging, "keep them reading till the end" deal closer. Read on.
[2002-04-26] Designing the PDF Sampler
After recently signing a six ebook deal with Atlantic Bridge Publishing (www.atlanticbridge.net), I quickly realized promotion would be a whole different ball game. I was used to promoting my Lance Howard print westerns to certain areas, and, indeed, I would be able to adapt a number of techniques to ebooks: bookmarks, promocards, postcards, etc. Having a bit of experience with ebooks previously, however, I soon realized I would need a somewhat different mindset for the novels, which spanned the range from horror to ripper/western and YA series horror. Many avenues used for print wouldn't work as well and would have to be modified, with many new ideas instituted.
[2002-04-25] Jump-Starting a New Ezine
You've decided. You know it is critical to your online success, and you are ready to jump in and become an Ezine Publisher. Good for you! You are headed in the right direction.
[2002-04-25] 10 Creative Ways To Elevate Your Profits!
1. Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
[2002-04-25] Journaling Your Way To Happiness
Oprah has said it and so will I, keeping a daily journal is an excellent way to help yourself to a generous dose of Happiness.
[2002-04-25] Is Your E-Zine Getting Too Personal?
Personalization has quickly gone from being the hottest new "must-have" for e-content to the most misunderstood and misused e-accessory.
[2002-04-25] The Critical Tool That Powers The List - How To Select The Right Listserver For Your Business
Without a doubt, being able to market online through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.
[2002-04-24] 8 Top Tips For Rapidly Building A Golden Opt-In List - The Key To Internet Riches!
Opt-in lists...they form the foundation of most profitable Internet businesses. So the building of a powerful opt-in list should be the goal of every Internet marketer.
[2002-04-24] 5 New Ideas For Using Autoresponders To Supercharge Your Marketing Efforts And Customer Relations
You've heard the experts say that a prospect usually needs to be exposed to an offer at least three, sometimes as many as seven, times before a decision is made to buy a product or service. To offline businesses, accomplishing this through direct mail and telemarketing can be both intimidating and expensive.
[2002-04-23] 8 Things that Bug Me About Doing Business Online
Been trying to do business online awhile? Then you already know it ain't a bed of roses every day. Here's my personal list of the 8 biggest irritations about doing business online.
#1. People who are looking for a sure-fire "get rich quick" scheme.
I don't know about you, but the well-off people I know worked their behinds off for their money (unless they were lucky enough to have a rich old aunt kick the bucket in their favor). Personally I've never yet met a person who has actually gotten rich from a "get rich quick" scheme, but I've encountered THOUSANDS who tanked trying to get rich without work. P.T. Barnum was right about a sucker being born every minute. The Internet has empowered these people. They literally can't wait to get online to get taken advantage of. It's sickening. You want to get rich? Work!
[2002-04-23] Why Most Newsletters Fail their Readers and Owners Alike!
Suddenly there are hundreds-of-thousands of newsletter editors out there, publishing a ton of exciting new Titles each month.
[2002-04-23] 10 Hypnotizing Ways To Energize Your Sales!
1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.
[2002-04-23] Haul In Big Profits on the Internet Frontier
Today I have an expedition for you. In this modern age you and I are the pioneers of the Internet marketing frontier. Our Conestoga wagons, now better known as computer terminals, trek us to new dreams of online riches and a better way of life.
[2002-04-23] How Three Publishing Myths Kill the Author
Agents and publishing houses have their best interests at heart, not the author's. Save yourself from headaches, disappointments, and money down the drain. Become your own independent publisher and produce your book faster and cheaper. All you need is a little help from professionals.
[2002-04-21] The Truth about Building a Business on the 'Net
We've all read claims of fast money; the alluring siren-call of the Internet 'get-rich-quick' scheme can be hard to resist.
Most of us have also heard the saying, "If it seems too good to be true, it probably is..." We know in our hearts that 'get-rich-quick' can't possibly work, yet we can't help but be intrigued by it.
[2002-04-20] 7 Tips for Creating Effective E-Mail Messages
E-mail is quickly becoming the dominant form of communication in the workplace. However, because it allows speedy composition, less thought is given to the message than when pen and paper, or even a typewriter, was used in the office.
[2002-04-19] Karma and The Law of Reciprocation
Adding value. Karma. Give and you shall receive. No matter what you call it, it works ... and works big time.
It all comes back to the fact that most people are generous by nature. If you give a no-obligation gift or do a good turn for someone, more often than not, they'll feel compelled to repay you in kind.
[2002-04-19] 10 Ways To Create A Killer Product!
1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
[2002-04-18] The Five Phases of Online Business Evolution
Introduction
It has been well recognized that large online business initiatives are usually more risky than those projects that are evolutionary or iterative. Huge projects are prone to both cost and schedule overruns, and up to half of large software projects risk cancellation before completion, according to research done by Capers Jones. What has been missing is a way for a company to look at their overall online business strategy, and apply some of the same principles that have been successful in managing individual project lifecycles. What is needed is a roadmap for understanding where a company is today, and where it needs to be going in the future. Zoomdot uses such a roadmap by defining five phases of online business evolution.
[2002-04-17] Seven Techniques for Overcoming the Tendency to Procrastinate
Many a person lives on Someday Isle. They're convinced that "someday I'll do that" or "someday I'll go there."
[2002-04-16] Training Lesson: From The Sales Module of Training Ziggets
Adding Value Adds To The Prosperity Of Your Business
Your customers purchase from you for their reasons and never for your reasons!
[2002-04-16] Zig Ziglar On Ambition
It is my conviction that ambition, fueled by compassion, wisdom, and integrity, is a powerful force for good. It will turn the wheels of industry and open the door of opportunity for you and countless thousands of other people.
[2002-04-16] Zig Ziglar On Balanced Living
My friend Mary Kay Ash, the founder of Mary Kay Cosmetics, told U.S. News & World Report, "I like to work long hours, but if you have to lose your husband or family in the process, you're doing things the wrong way. It's no fun to count your money by yourself."
[2002-04-16] Training Lesson: The BEST Way To Sell
Selling is a process, not an event! Selling isn't something you do TO a customer, it's something you do WITH a customer. The process involves both the sales person and the customer.
[2002-04-16] Zig Ziglar On Customer Service
Customer Service gets a lot of lip service. However, Geoff Gregor, the manager of special services with American Airlines (at John Wayne Airport in California) takes that term seriously and follows the biblical admonition: "He who would be the greatest among you must become the servant of all."
[2002-04-16] Customers Prefer Special Treatment Over Low Price
The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently, there had been no Nordstrom. The closest stores were located in San Diego, some 300 miles away or one hour by air. So how did Nordstrom get people from Phoenix to shop at one of their stores in San Diego in big numbers? The answer is they spoiled the people who did and they spread the word.
[2002-04-16] Dealing With Tough Customers
Several years ago, I did some consulting work for the sales organization of a large pharmaceutical company. These people were very concerned with the fact that one of their new products wasn't selling very well. The product was a timed-release patch for managing pain that was used by chemotherapy patients. This product was an alternative to morphine and their clinical studies showed that it was a superior product because it was far less addictive and had fewer side effects. The problem was that the doctors weren't prescribing it and these people wanted me to help them figure out why.
[2002-04-16] Dishonesty Will Cost You Big Time
I had a financial planner call on me several years ago. His first comment as he walked into my office was, "I'm not here to sell you anything."
I remember thinking to myself at the time, "What a refreshing approach."
[2002-04-16] Training Lesson: Knowing When To Close The Sale
Do you think of closing the sale as something you do TO the customer, or something you do WITH the customer? If you guessed the former instead of the latter, you might want to read this Ziggets lesson with great care!
[2002-04-16] Listening + Patience = Success
Many people think that the name of the game in selling is to create satisfied customers. The problem with customers who are merely satisfied, is they are likely to switch to a competitor if they think they can get a better deal. If you expect to achieve big time success in selling your goal should be to create loyal customers. As the late quality guru, W. Edwards Demming put it, "A loyal customer is excited about doing business with you, is willing to wait in line, and gladly pays premium prices. Furthermore, a loyal customer requires no advertising, doesn't need to be sold over and over and continually brags about the merits of doing business with to other potential customers."
[2002-04-16] Make Sure You Target the Right People
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem, however, is that who the right people are not always obvious. For example, I was consulting with a company that of my clients had education centers all over North America in which they taught various types of technical courses to high school graduates.
[2002-04-16] Zig Ziglar On Making Changes
In today's world of societal and corporate change, job security is a thing of the past. While we must face the fact that change is inevitable, we should also realize that many changes are positive and benefit both individuals and businesses.
[2002-04-16] Training Lesson: From The Management Module Of Training Ziggets
You can get into trouble if you come off as someone who uses praise just to get on another's good side. That kind of praise is manipulative and should be avoided.
[2002-04-16] Pay Special Attention to the People Who Count
When it comes to solving problems with customers, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues. His concern was that some of the competing banks had decided to aggressively go after some of the large depositors who did business with his branch banks located in several wealthy retirement communities.
[2002-04-16] Relationships Work Far Better Than Techniques
For the most part, people prefer to do business with people they like and trust. That's why personal relationships are far more effective when it comes to getting people to say yes than the mastering of any sales technique. Let me give you an example: Eighty to ninety percent of the people who go into the business of selling insurance leave the field within a year. Now let's take a look at a typical beginning insurance salesperson: Jill, a college graduate who has just completed an insurance company's three-week training program at corporate headquarters. During this training program, Jill is thoroughly coached on the latest selling techniques.
[2002-04-16] Training Lesson: Staying Positive In A Negative World
Now hear this: Studies at Harvard and Stanford reveal that 85% of the reason a person gets a job and gets ahead in that job is because of his or her attitude. Only 15% of the time does it have anything to do with technical or specific skills!
[2002-04-16] Zig Ziglar On "The Meanwhile"
The late William Arthur Ward was one of my favorite writers. His insights and ability to put a philosophy of life into a few words were truly remarkable. Here is a sample from his book, "Reward Yourself":
[2002-04-16] Welcome the Complaining Customer
Nobody likes to deal with an unhappy, disgruntled, complaining customer. However, statistics suggest that when a customer complains, we ought to be happy about it!
[2002-04-16] Zig Ziglar On Not Moaning About A Loss
Jon Paul Blenke was three years old when he lost both arms. However, instead of taking the "I've lost it all and there's nothing I can do" attitude, he and his parents quickly accepted the fact that he would be without his arms for the rest of his life. They decided to adapt, use what was left, and not moan about the loss.
[2002-04-16] The Power of Color
Colors have many meanings and associations. They can also create, or amplify, emotion. For example, which would you associate with bright yellow: happy or sad? Serious or playful? Good or bad? Chances are that you chose happy, playful, and good. Why? Because color speaks, whether we realize it consciously or not.
[2002-04-15] Fast Forward : Wisdom of the Week
HOW TO STAY MOTIVATED
Be willing to say to yourself, "I'm on the right road. I'm doing OK. I'm succeeding." We too frequently become adept at pointing out our flaws and identifying failures. Become equally adept at citing your achievements. Identify things you are doing now that you weren't doing one month ago … six months ago … a year ago. What habits have changed? Chart your progress.
[2002-04-15] Have You Got The Energy For MLM?
If you have a dream of running your own business you have almost certainly thought about network marketing or MLM.
[2002-04-15] What's 200 Words Have To Do With Your Computer?
When I worked on Wall Street, I considered a move from one type of bond department to a new type of department. Even though I had been successful in the industry for 7 years, I was still afraid I that I wouldn't know how to be successful in my new department. Then I spoke with one of the other traders, George Adelle, who was also moving to the new department, about my fears.
[2002-04-15] The Unexpected "Thank You"
I bought my first new car when I was 21 years old. It was a bright red convertible. Along with the joy of owning my dream car came the responsibility of paying for it. I remember how the feeling of "buyer's remorse" plagued me for days after I drove the car off the dealer's lot. ("Buyer's remorse" is what we feel after making an impulsive decision ...until we can justify our decision with logical reasons.)
[2002-04-13] 10 Tips For Writing An Unforgettable Ad!
1. Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
[2002-04-09] 10 Hot Phrases That Increase Traffic And Sales!
1 "Bookmark This Web Site Now" Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.
[2002-04-09] Why Market Your Business Online?
If you are like me, and love your business, you certainly want to grow it to be as successful as possible. Whatever product or service you offer, wouldn't you be willing to nurture it through the number one way to marketâ€"the internet? Especially if you realized all the benefits?
[2002-04-09] Use Real-Life Templates For Writing Success
At some point along the way, most of us have used what are commonly called "fill-in-the-blank" writing templates. We might have used them to write a letter, format an essay, or set-up a resume or CV.
[2002-04-08] Online Surveys To Know How Your Customers Are Feeling
We have been here before. Sales are dipping and business as a whole is slowing down without any warning or any visible reason. What could be causing this situation? We do everything right and follow proven tactics to keep business moving. What else can be done? The only way to find out what is going on is to ask those that are responsible for business slowing up, your customers.
[2002-04-07] Letting Your Writing Simmer
One of the most important lessons I've learned about writing--and one of its most difficult aspects for many of us--is what I've come to call the "simmering process."
[2002-04-07] Narrative and Dialogue : A Contrast Of Writing Styles
One of the nice things about being an author is that we can Break any rule we want. (I just did.) It's part of our job description. Language changes through usage -- definitions, spelling, grammar -- and authors can help it do this. But on the other hand, we have to have some sort of agreement on the language or we won't be able to talk to each other.
[2002-04-06] Advertising in ezines
Advertising in Ezines has to be one of the best mediums for advertising your product, free ebook or website.
[2002-04-06] Personalization Versus Automation
Personalization on the internet is fast becoming a necessary ingredient for success. If you are still in the outdated automatic mode, you are losing valuable customers.
[2002-04-04] Success Stories - 12 Doers Share Their Secrets. Interview #10: Peter Twist
There are lots of ways to make the Internet work for you. Although selling a product online is the most obvious business model, it certainly isn't the only way.
[2002-04-04] Internet Marketing or What's That You Say?
Planning an Internet marketing strategy? Will you get the best ROI from a CPA, CPC, PPL, or a hybrid model? And how will you track your CPM and determine your CTR?
[2002-04-04] 10 Ways to Kickstart Your Cash Flow
Is your cash flowing out faster than it's flowing in? This can happen for a number of reasons and can be a sign that your business is growing at a faster speed than you are ready to handle. Perhaps your best customer has given you a $100,000 order -- but you need cash right now to buy the supplies needed to produce the product.
[2002-04-03] Need to Get My Attention? Try This!
Are you an ezine publisher or a writer who writes articles for ezines?
Then you might want to pay attention to what I learned this week.
[2002-04-03] The Truth About Affiliate Commissions
How can you boost your affiliate commissions?
Scenario: You participate in one or many affiliate programs. You get plenty of hits. Your conversion ratio is about 2% (which is good) and yet you're only making $42.80 per month. It's nothing to shout about.
[2002-04-03] Trapped On An Island Of Fear
In the movie released last year, "The Castaway," Tom Hanks played the role of a FedEx delivery man. His job was to fly all over the world making sure that the packages were delivered on time.
[2002-04-03] Make Your Free Ads Work For You!
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seen the exact same ad for the exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactly the same as yours?
[2002-04-03] Top Ten Steps to Focus on Achieving What You Really Want
1. Write a list of everything you want in all 8 areas of your life. Physical environment, Health, Friends/Family, Work/Business, Partner/Relationship, Fun/Recreation, Personal Development, Finances. When you can clearly see everything you want, your choice of focus is more balanced.
[2002-04-03] Emailing Form Input Using ASP
Everybody uses online forms these days, whether to get user feedback or to get orders. They present your visitors with a means to convey their message to you.
[2002-04-02] Increase Your Sales With These 5 Buying Stimulators
Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.
[2002-04-02] Stop Losing Money On Your Ads
I've been hearing a lot of horror stories lately about people spending a lot of money on advertising that gets them no sales. If you're going through this I have a few tips that may help you out.
[2002-04-02] Failure Is Temporary
Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure.
[2002-04-02] Make Those Leads Count
Today's online marketers are much more sophisticated and enlightened than ever before. Advertising has always been a very important part of an entrepreneur's makeup, yet today that importance grows. With the growth of the Internet, the number of different opportunities continues to increase at an amazing rate. Leads were always very important but in today's market, each one becomes even more precious. In this article, I will discuss means of getting leads but more importantly, how to handle a lead once you have it.
[2002-04-01] The Power of Appreciation
I was driving down the highway the other day. I was in the slow lane, adhering to the speed limit, when suddenly the truck in front of me had to brake sharply because of a slow moving truck in front of him. I was in one of those situations where I wouldn't have enough time to brake to avoid an accident and couldn't overtake because of a car coming up fast in the overtake lane.
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