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[2001-11-29] Do You Practice Active Decision Making?
Many years ago when I was young and callow, I received an invitation to attend a 'Decision-Makers' conference. Trouble was, I couldn't make up my mind whether to go or not. I didn't.
[2001-11-29] Do you Provide Customer "Service"?
I looked up the word "service" in Merriam-Webster's online dictionary, and I found that one of the definitions listed for service is: contribution to the welfare of others. Keep this in mind while I share a story with you.
[2001-11-28] 3 Techniques to Put Your "Resource Box" on Autopilot
If you write articles then you also write resource boxes. Do you think much about what you put in your resource box? In fact, do you think much about the resource box at all?
[2001-11-28] The "Lipstick" Sales Factor...
Lipstick sales are Red-Hot according to the Wall Street Journal and this affects you, your company and your sales.
[2001-11-28] Do You Have A Written Business Plan?
Do you have a written business plan?
Are you following your plan?
[2001-11-27] Drop the "T"
I have this cat at home, Brandee, who's the most intelligent cat I have owned. There are times I think she actually understands the words I am saying to her and she responds directly to the point. She sits and tries to figure things out. If she wants something bad enough, she devises a plan to accomplish her goal.
[2001-11-27] The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry - or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That's why all guerrillas must be aware of the new power of advertising.
[2001-11-27] 10 Successful Strategies For Profitable Sales Letters!
1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and then explain how the promise and benefits work to the customers potential in the body of your sales letter.
[2001-11-26] Is Your Internet Business Ready for Holiday Shoppers?
Okay, I confess: I can be a terrible procrastinator when it comes to shopping for the holidays. I don't much like fighting my way through crowded shopping malls. So, instead, I'm ready - even willing - to surf the web looking for the perfect gift.
[2001-11-26] Increase Sales During Holidays
Getting sales during the Holiday Season this year will be a challenge for many businesses. The usually free-spending holiday shoppers are likely to be more careful about what they buy and how much they spend. And business buyers will be more reluctant than usual to make financial commitments during the Holidays.
[2001-11-25] How to Overcome the Fear of Success (Yes there is such a thing)
Our minds work in wondrous and mysterious ways, don't they? The power of imagination is both a blessing and a curse.
[2001-11-25] Sell Books While You Sleep: Submit Short Articles to Multiple Web Sites
Have you wasted valuable time and money on book promotion that doesn't work? Have your press releases been ignored? Have you been too quiet about getting the word out how your book will help solve people's problems?
[2001-11-25] Ten Top Reasons Authors Need a Web Site
You may think, "Why not let other Web sites sell my book?"
[2001-11-20] Close More Sales With A Strong P.S.
While a headline is designed to grab the reader's attention, the P.S. is the workhorse of your sales letter that actually closes the sales and puts money in your bank account.
[2001-11-20] Experience Is The Best Teacher : Write What You Know Best
Publishing original content is what keeps subscribers loyal to your ezines and newletters. Including fillers such as this one and other content work best when it relate to your original theme.
[2001-11-20] How to Make a Quick and Easy 3 Million Dollars in Your Spare Time
I'm going to tell you a short story with a happy ending.
[2001-11-17] 5 Guaranteed Ways To Kill Your Ezine
DoubleClick's recent survey indicated that over 88% of online consumers have made a purchase as a result of receiving permission-based email.
[2001-11-16] First Impressions – turn fear into courage
The top business people all say the same thing - first impressions count. Sounds easy, and it is easy for those few who can start a conversation with just about anyone but how many people do you know who are like that?
[2001-11-16] Save Time and Money Marketing Your Book to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business women."
[2001-11-16] How Often Do You Give People A Good Telling On?
A fellow I knew always boasted about how he kept his staff under control with an iron fist. "Nothing motivates them more than a good telling off," he would proclaim.
[2001-11-15] 10 Heavy Duty Online Sales Grabbers!
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
[2001-11-15] The BIG Website Traffic Lie!
You're being lied to.
Everywhere you turn someone's pushing down your throat the belief that the secret to earning big money online is to drive tons of traffic to your site.
[2001-11-15] Balancing Your Priorities with Your Search for At-Home Work
Once you've surfed the web, you can't help but notice all the ads and websites meant to hook the hordes of "work-at- home wannabes".
[2001-11-14] Are You Using Ezine Classified Ads?
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted.
[2001-11-12] The Value of SelfTeaching in Home-Based Marketing
When I became a music teacher, I thought I had learned enough in college to be an expert in my profession. Was I in for a rude awakening. After a short stint I realized what's more valuable in teaching is what they fail to teach you in college - what you learn on your own on the job.
[2001-11-12] 4 Step Formula For High Profit Classified Ads!
Ready to see your online advertising efforts explode? Here's my 4 secrets to writing high profit classifieds that bring me a huge return on investment.
[2001-11-12] Be a Person of Your Word
There is an adage my father used to tell me all the time - "You're only as good as your word." In other words, when it comes right down to it, it doesn't matter what you've said; what matters is what you do.
[2001-11-10] The Single Least Expensive Yet Most Valuable Way to Upgrade Your Computer's Performance
Is your computer not what it used to be? I bet when you bought it, it was top of the line, wasn't it? Well, I can almost guarantee it's not anymore! At the current rate of development, it probably lacked the most modern advances by the time you got it out of box.
[2001-11-09] Promoting Yourself Online
Many consultants have discovered that establishing an online presence is relatively quick and affordable. Getting started is easy. Unless you're already a known commodity, differentiating yourself from everyone else is not.
[2001-11-09] Grow Business In An Economic Slowdown
Bad economic news doesn't have to be bad news for your small business. Your business can thrive and grow in a slowing economy if you make it recession-proof. Here are 3 things you can do immediately to start recession-proofing your business.
[2001-11-09] Building a Referral-Friendly Business
Referrals are an important part of any successful business. They're a great way to keep building your customer base, year after year, without having to go out and pay for advertising. Instead, you use the power of your current customers to help you continue to grow.
[2001-11-09] A Quick And Simple Way To Quadruple Your Online Sales Within 3 Months Or Less
I am a non-techie book coach who has been in business for 20 years, but only online for 2 years, and only selling ebooks and special reports for 3 months. In just 3 months I manifested amazing online profits. In the first month, my ebooks sold $75. The second month my sales quadrupled to $300. The third month my sales catapulted ten times.
[2001-11-09] Announce It - Or Not!
Having an online business means that you need to find as many free or very affordable ways of advertising and promoting that business as possible. Fortunately, there are many such ways of advertising online. Some of the experts and Newbies have debated which ways were effective and which ways were not. One of the ways said by some to be a waste of time is Announcement Lists.
[2001-11-09] 10 Heat-Seeking Tips For Exploding Your Sales!
1. Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
[2001-11-08] Growing An Online Business ... Doing The Right Things At The Right Time And Doing Them Right
Once you get past the initial utter confusion and "overwhelmingness" of the scramble to learn how to start and run an online business, the time eventually comes to dispense with the training wheels and just get on with it.
[2001-11-08] Why You Aren’t Making Money Online
Here's a very disturbing fact:
95% of people that make an attempt to start an online business will spend more than they make. In time, after not realizing a profit, they will throw in the towel and give up.
[2001-11-08] The Affair of the Vanishing Content
"Digitized information, especially on the Internet, has such rapid turnover these days that total loss is the norm. Civilization is developing severe amnesia as a result; indeed it may have become too amnesiac already to notice the problem properly."
[2001-11-07] Writers Success, Money & P-NutButter
When you ask writers, why do you write? Most all of us say, *because we have to*.
And many say, *oh, and , its not about the money*
[2001-11-06] Magic in the air: But Where Are My Millions!"
Please, forgive me, but today I am going to sound harsh. Just got a note from one of the customers in my town. John owns a landscaping business and 3 months ago decided to take his company cyber. Well, guess what his today's note said: "Haven't got any feedback from the web site so, please, close my account".
[2001-11-05] The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.
[2001-11-05] Business Start-up Guide
How do you start to plan your business? What is required? What should you research? Where do you start? Use the checklist below to guide you as you build a strong, solid business foundation.
[2001-11-04] Do You Suffer From Untilitis?
That little voice in your head that keeps saying "Don't get started until ..."
There is a closely related syndrome called unlessitis.
[2001-11-01] Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.
[2001-11-01] The Beauty of Difference
Every morning I start my day with some quiet time in my office. I have a nice comfy recliner I curl up in with my cup of coffee. My chair faces the window to east, so every morning I get to watch the day dawn.
[2001-11-01] Ten Steps To Prepare Yourself for Online Marketing
1. Buy an up-to-date computer with a 56k modem and Internet capability.
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