|
|
[2001-05-27] The Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.
[2001-05-22] The Idea of Reference
http://www.britannica.com
There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. There is no better value for money. And, after a few sputters and bugs, it now comes in all shapes and sizes, including two CD-ROM versions (standard and deluxe) and an appealing and reader-friendly web site. So, why does it always appear to be on the brink of extinction?
[2001-05-19] The Miraculous Conversion
The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site. It was taken as an article of faith that a certain percentage of this mass will inevitably and nigh hypnotically reach for their bulging pocketbooks and purchase content, however packaged. Moreover, ad revenues (more reasonably) were assumed to be closely correlated with "eyeballs". This myth led to an obsession with counters, page hits, impressions, unique visitors, statistics and demographics.
[2001-05-19] Internet Advertising - What Went Wrong?
The decline in Internet advertising - though paralleled by a similar trend in print advertising - had more serious and irreversible implications. Most content dot.coms were based on ad-driven revenue models. Online advertising was supposed to amortize start-up and operational costs and lead to profitability even as it subsidized free access to costly content.
[2001-05-17] Don’t become .com Road Kill
Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads?
[2001-05-17] Digital Geek Tips on Search Engine Marketing
Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.
[2001-05-17] 10 Easy Ways To Increase Your eBook's Size!
1. Add checklists to your ebook. If your ebook is about fishing you could add a checklist for baiting a hook.
[2001-05-16] Make Time For Family
As I sit here thinking about my two boys, Jesse who is 16 and heading to college next fall and Dustin, my baby, who is almost as tall as I am, I realize that no matter what happens in our lives we have to make time for the most important thing that we have. We all know that I am talking about family!
[2001-05-10] 10 Rarely Used Bonuses That Can Triple Sales!
1. Announcement Alerts - Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
[2001-05-09] 7 quick tips to moving into a higher price niche
Are you one of thousands of struggling entrepreneurs scared to overprice your products? Now, you can stop peddling your wares for pocket change, and learn to raise the price of your products inconspicuously, (or price a new product higher initially), to actually INCREASE your income.
The following 7 tips will help get you on your way:
Realize that there ARE going to be several people that will reject your high(er) prices.
[2001-05-07] 10 Hypnotic-Like Sentences That Sell Like Crazy!
Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions.
[2001-05-07] Developing Free Content ... It's not really as bad as it sounds!
--- The Battle for Content ---
The competition for content is fierce. Every Web site owner wants content and hundreds of writers want their content visible on the Web. There are so many free Web sites that you can literally advertise your goods, services, and knowledge globally for years without spending a penny.
[2001-05-07] Natural Writing... Using Your Verbal Style to Create Your Written Style
When I first started writing, I sat down and worked on a small article for nearly a week. The problem was that I couldn't figure out how to squeeze my idea into the 1,500 word limit. I was lost, frustrated, and almost gave up. After some years of work, many rejections, and a lot of determination, I finally figured out how to fine-tune the process and reduce the time involved so that this "writing stuff" would work for me.
[2001-05-04] Check Out That Money Making Opportunity!
Too many people today look at an opportunity online, fall for the hyped claims and signup without thinking. You really need to take a step back and examine it before joining. Here are some things to consider.
[2001-05-04] What do People Want Online? It's not what you think it is.
What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want.
[2001-05-01] Anyone can sell online, anyone!
The Internet is an amazing medium for communication, and entertainment. It can help save you time and money, and provide a lot of fun too! S-l-o-w-l-y, big businesses are starting to fully realise the potential of the Internet.
|
|
