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[2001-01-27] Are You Happy? If Not, Why Not?
Abraham Lincoln once said words to the effect that a person was as happy as that person wished to be. There is much truth in that statement.
[2001-01-25] Complaining Customers Are Good
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch brands.
[2001-01-24] Keys to Successful Affiliate Programs
A successful affiliate program can skyrocket your sales. Your company can grow very fast. The following tips can help you to develop a successful affiliate program:
[2001-01-24] The Future of Electronic Publishing
UNESCO's somewhat arbitrary definition of "book" is:
""Non-periodical printed publication of at least 49 pages excluding covers".
[2001-01-22] What Are The Most Effective Routes To Massive Exposure?
Consider all the various means and methods of getting your message to the world. Search engines, publish your own ezine, write articles for publication, free and paid classified ads, FFAs, word of mouth, press releases to the media, which includes radio, television and the press, news groups, opt-in lists, forums, bulletin boards, business cards, billboards and so forth. It is only limited by your imagination.
[2001-01-21] Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry.
[2001-01-19] Are You A Procrastinator?
What is the dictionary definition of a procrastinator? It is one who delays, defers action, puts off until another day. At some point in our lives all of us have probably procrastinated over something we needed to do. This is human nature.
[2001-01-15] Are FFA Pages A Waste Of Time?
It has been my experience that FFA pages are almost a complete waste of time. I have submitted to literally thousands of FFA pages and the only responses I have received have either been advertisements from the owners of the FFA pages or confirmations that my link had been placed on their page.
[2001-01-14] The Power Of Choice In This New Year!
We, of all living creatures, have the true power of choice. It is one of the few things that sets us apart in this universe of ours.
[2001-01-10] 10 Fool Proof Ways To Intensify Your Profits
1. Create benefit intensifiers for your list of ad copy benefits. Example, The Benefit: "Save More Time", The Benefit's Intensifier: "Never Seen Before".
[2001-01-10] The Oscar for WebSite of the Year goes to! . . . . [drumroll]
Although web awards are never a truly big deal by current standards established by major television events like the Grammy's or the Oscars, they are actively sought by web developers and small businesses online for their efforts.
[2001-01-10] Using Email in Your Business
A lot of time when we think about wired businesses, we think about Web sites and all the things you can do from a Web site. However, the real hero in online business may not be the Web at all, but might just be plain old email.
[2001-01-08] Putz, Piddle & Procrastinate with Passion
Are the three P's -- putzing, piddling and procrastinating - giving you an anxiety attack? Well quit hyper-ventilating and use them to your advantage.
[2001-01-08] Are You In the Big Leagues?
In recent weeks I've watched quite a number of football games, both professional and college. Professional and college football games are played with basically the same rules. In fact, unless you're an "expert" in football, you may not be able to tell the difference.
[2001-01-06] 7 Questions You Must Answer Before A Customer Will Buy
Customers buy from you because they expect to get something more valuable to them than the money they pay for it. You can assure them of getting that value by answering 7 important questions. Prospective buyers usually don't ask these questions. They may not even think of them. But they won't buy from you until all 7 questions are answered in their mind.
[2001-01-04] Why Do People Fail?
That is a loaded question, because people do not fail, they quit. A bridge or a piece of equipment might fail, but it does not quit. It has ceased to do that for which it was created. Many try something and when it does not work for them as planned they simply throw up their hands in despair and quit. What they did not realize is that they simply found a way that did not work, and by continuing on they could have found a way that did work.
[2001-01-04] Internet marketing success? Easier than you think!
The Internet is growing by leaps and bounds. The time is perfect for starting your own online business. Although most have to buy thousands of dollars worth of information products or research for over a year (like myself) before learning what it takes to become successful on the Internet, that does not need to be the case.
[2001-01-03] Leave A Message, Please.
Networking is a great way to build your online business and message boards are some of the best places for networking. Not only can you advertise your business (if allowed), you can learn more about marketing, promotion or whatever subject pertains to your business. Message boards are also a great way to establish yourself as an expert and to build yourself a good reputation. Relationships, business and personal can also start from contacts made on message boards. When posting to message boards, there are a few things you should remember.
[2001-01-03] What Does Adversity Do For You?
Napoleon Hill wrote, "In every adversity, there is the seed of an equal or greater benefit".
[2001-01-02] Marketing 101 Off Line
How do you get the word out about your virtual business on a tight budget?
In the "real" world of advertising costs for promoting your business can be quite steep but there are many things that you can do on a tight budget.
[2001-01-01] Take Some Time To Plan
I know that all of us are eagerly awaiting the holiday break coming up in just a few short days. We all need some down time to recuperate from our hectic schedules. But in addition to relaxing and having fun, I encourage you to carve out some time to plan goals for your business for next year. As the saying goes, if you aim at nothing, you'll hit it every time.
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