Marketing your home-based business is an essential part of getting clients and earning profits. It is not enough to simply have a good product or offer excellent service. If nobody knows about it, you won’t get any sales. To get the maximum amount of traffic to your site and the highest profits, you have to make sure your customers can find you on the Web.
What is SEO?
Search engine optimization, or SEO is the science of creating a website that search engines will deliver to searchers. When a potential customer types a keyword term or phrase into the search box, the search engine has billions of pages to search through. It is the goal of the search engine to find the most relevant page that meets the searcher’s needs. The search engine will then deliver the best sites to the searcher, in order of importance.
There are certain techniques that you can use to make your site rank higher in the search engine results page. By using these techniques, you will get the maximum amount of viewers for your site.
Keywords, Keywords, Keywords
The most important thing to do when optimizing your site is to think of what your customer will search for when they are looking for your product. If you sell computers, consider whether your customer will search for the term “computers” or “Dell desktop computers.” Add these keywords to your site in your articles, blog postings, image captions and page headings.
Make it Specific
Searchers will often search for specific items. While many people may type the word “computers” into the search box, it would be very hard to rank well for that keyword, simply because of the volume of other websites that feature that term. Try adding the phrase “Apple laptops in Roanoke, VA” for example. By making your keywords and phrases specific, you will achieve better rankings.
Keep Your Content Fresh
Update your site regularly with new articles, blog postings, photos and video. You can easily find sites that offer easy templates to help you maintain and update your site. Search shared hosting reviews for a listing of the best resources for website templates. Adding a blog to your site is a surefire way to make sure that your site will gain the attention of the search engines.
If you are looking for the best ways to market your website online, follow a few SEO tips and move up the search engine rankings.