Turning Marketing Strategy Into Action

Make This Year Your Best Year

January 16, 2012

Turning Marketing Strategy Into Action

By: John Jantsch

Today I'm speaking with a group of small business owner that want to know about how to develop a marketing strategy that truly allows them to differentiate what they do from others.

I wrote recently about how to find your point of differentiation by seeking clarity and you may find that post a perfect compliment to what I am going to share today.

To me getting clear about strategy is the most important challenge business owners face and I'm going to challenge them first to look inward. I'm going to ask them to choose a marketing strategy that is infused with who they, why they do what they do and how to use that story to attract opportunities and clients.

But then I'm going to give them a very specific set of tactics to put their strategy into action and on display.

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