Are you making this common marketing mistake?
By: Jim Connolly
Many outstanding small businesses struggle needlessly. Right now, they are looking to 2012 with apprehension, rather than justified optimism. I don’t want your business to be one of them, so I would like you to consider the message in today’s post and avoid making this common, sometimes fatal marketing mistake!
Photo: katerha
The success of your business is largely determined by your ability to do 2 things:
- Deliver consistently outstanding value.
- Communicate your outstanding value to the marketplace, so non-clients know how great you are as well as your clients.
The best kept secret in your industry
You really don’t want to be ‘the best kept secret’ in your industry, however, many business owners are just that. They work extremely hard, offering amazing service, and then totally fail to communicate how great they are. The marketplace should know they are awesome, but it doesn’t. They are almost invisible to potential clients, then suffer the frustration of watching lesser competitors growing, whilst they struggle.
The belief that hard work alone is the secret to growing a successful business, is bogus. It’s essential that your hard work is channelled into doing the right things, correctly. This means exceeding your client’s expectations, but also ensuring that the marketplace knows all about you and why they NEED to hire YOU, buy from you etc.
When you get that balance right, it changes everything. You will have just discovered the key to growing a thriving business in any economy. You will have secured your commercial future. You will be one of a tiny minority of small business owners, who can justifiably look ahead to 2012, with optimism.
