Whether your business sells business-to-business or business-to-consumer products or services, it is important to create and nurture diverse communication channels. Why? For multiple reasons, all of which help expedite the timely and targeted distribution of information.

For example, if your business launches a new product, how are you going to get it in front of consumers? Without fresh, existing channels, you would have to rely on expensive advertising via pay-per-click or be forced to wait months for a search engine optimization effort to take shape. A lack of existing channels creates time and cost barriers that can prolong the dissemination of information and push out the time to realize revenue. Yet, if you created and continually nurtured various communication channels (each with a specific purpose) you can drastically reduce time to revenue by gaining speed and lowering cost.

What are some communication channels worth creating and nurturing? Some of the best involve:

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