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01.29.07
Does Your Site Deserve Traffic?
 By
Jack Humphrey
Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites?
And have you seen some of the sites they feel should be honored with the precious time, clicks, and purchases from visitors?
John Reese said it all when he said most sites on the web are junk. (I paraphrase, but that was the gist.)
It is so true there is not a single person on the web that would disagree.
Yet every website owner truly seems to believe their site is worthy of top search engine positions and hundreds of links.
The vast majority of website owners cannot fathom that their lack of traffic could possibly stem from the site they built and the business model they adopted!
I joke with my clients that most sites would get more traffic if they were parked at their registrar with some Adsense ads on them.
What then is the problem?
People feel they can come on the web, slap up a site, and begin reaping the same rewards that hard working, dues paying professional site publishers enjoy. And that has never, nor will ever, happen on the web.
The internet is a bastion of opportunity, it's true. Once you get to a point in your business where you can understand how the web works and what motivates search engines and visitors in any market, it's like there are hundred dollar bills laying a foot deep all around you for as far as you can see.
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Until then, "someone with a website" is simply nothing. There are billions of web pages on the internet. There are only 10 top 10 positions in any given search engine.
In order to earn a spot on a high-traffic web site, whether a search engine or a link partner, people seriously have to raise the bar on what is considered a solid content site.
If your site looks, performs, and informs nothing like the sites you have in your own bookmark file, how can you expect anyone to put your site in theirs?
Authority sites stand out like a bucket of fried chicken on a fat farm.
If you don't have the tools and know-how to create an authority site that looks, feels, and acts like sites that have sold for millions in the recent past, you still have options.
Continue reading this article.
About the Author:
Internet marketing experts rely on Jack Humphrey's blog,
The Friday Traffic Report, for engaging, useable, proven
marketing tactics from a professional who cares. If the
experts subscribe, what are you doing staring at this page?
Get over there! http://www.jackhumphrey.com
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