At seOverflow we are very blessed to have an amazing amount of top-notch clients. I give a lot of credit to Alexis, our Sales Director, and our referral partners for sending us awesome leads that eventually convert to great clients! Though, the majority of our clients are very responsive and great to work with, occasionally we’ll get one that can be very challenging.
Read the rest of this entry »

While I’ve been in New York this week for the B2B Content2Conversion conference, I’ve been reflecting on some of the most common issues I see with companies trying to leverage content for increasing leads and sales.
Read the rest of this entry »

I have a question for you: What do you do, with the resources you have?
Read the rest of this entry »

This post was prompted by an interview on BBC Breakfast this morning. The discussion centred around whether workers should be allowed to work remotely and why some companies insist on their staff being in the office.
Read the rest of this entry »

That is what every business owner wants, right?

Customers are what keep your business afloat, so you constantly need to be out there drumming up new business.
Read the rest of this entry »

Last month I celebrated 14 years in business, which has me a little nostalgic thinking about what has changed over the years. In a way, I have come full circle in how I run my business. I am home-based again, and I have no full-time employees any more. The one big difference from 14 years ago is that I am exactly where I want to be. I love being a small empire of one (hat tip to @jesshibb for that phrase).
Read the rest of this entry »

Content marketing is a valuable part of any business strategy and it comes in many forms. Though the term is overused, its implementation is underutilized. A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar.
Read the rest of this entry »

I hate to do lists.

There I said it.
Read the rest of this entry »

While Malcolm Gladwell posited, in his book Outliers: The Story of Success, that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master, don’t let the belief that you need to accrue all 10,000 hours of challenging practice and experience before you sell yourself as a social media maven.
Read the rest of this entry »

Content creation must involve strategy. That’s the part that you must understand or its production is little more than a chore.

For some time now I’ve been preaching the idea of a “total body of work” approach to content for marketing purposes.
Read the rest of this entry »